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Innovation in America: Vibrant and Strong!
The thought leaders of the American software industry are very advanced in their thinking
Ganesh Natarajan
Friday, July 20, 2007

Leading a Nasscom delegation to the US is always fun and an enriching experiencedelegates get different perspectives from domain experts widely ranging from large software companies to younger successful niche players to entrepreneurial startups. The exhibition and conference titled "Software 2007", which was organized by the exuberant techie-turned organizer and host MR Rangaswami, attracted thousands of geeks, analysts, and a veritable whos who of keynote speakersSteve Ballmer, and Hasso Plattner Eric Zander to name a few. And, their words of wisdom and insights into the future were truly worth traveling all those miles.

While the average Indian techie may be superior in capability to the average American, the thought leaders of the American software industry are so advanced in their thinking that there is still much to learn at the fountainhead of new technology knowledge. And, this does not happen by accidentthere is a carefully cultivated and well-nurtured industry eco-system that facilitates the development of symbiotic relationships between angels and venture capitalists, academic institutions, entrepreneurial firms, and larger corporations. The Software Development Forum in San Jose is a true role model worth emulating by the Indian Innovation community!

What makes Google such a great company is the belief that they are truly redefining the frontiers of human knowledge and capability

A living example of this is young Nividita Ojha, a young woman from my home state, Bihar, who has bootstrapped an exciting company in the wireless space with technical support from a couple of youngsters in IIT Bombay. And, possibly in a different league today, but very much a similar story of a few years ago, is todays stock market darling, Google.

The day our delegation visited Google was also the day the campus had rolled out the red carpet for its shareholder community. Co-founder Larry Page said that the goal of the company is to produce a search engine that understands what you want before you type it. No wonder then that Googles share of the search market grew to a staggering 65% in the US in the month of April, and no wonder too that CEO Eric Schmidt said, commenting on the buzz around the potential Microsoft-Yahoo merger, "It would change the competitive dynamic, but it wouldnt cause us to do anything different." Quite true, if one sees the decline in market share of Hotmail, post Sabeer Bhatia, and the rather knowing look that some of the Google management gave us when asked about the possibility of a Google OS and Google Web browser hitting the market in the not so distant future!

The Nasscom delegation had an opportunity to see the best of breed new developments: SAP, Microsoft, and Intel, and the four-day agenda was truly rewarding for the group. Innovation truly flourishes in India, not just at the top, but also throughout the length and depth of the industry pyramid, and the associations efforts through the years to nurture new ideas and companies have paid rich dividends. The next step is to unleash the power of individuals and build a truly collaborative workspace for the developer community.

To end this column with an anecdote, our bus lost its way a little on the way to Google, leading to a wisecrack"everybody knows how to google for search, but how do we search for Google?" No shortage of wit in this industry!

The author is deputy chairman & MD of Zensar Technologies and the vice chairman of Nasscom.
He can be reached at ganesh@cybermedia.co.in

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