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The recently concluded gladiator sport that passed off as cricket has been lapped up by millions of young folk in their quest for instant gratification in front of their television screens, but shunned by the true cricket connoisseurs who balk at the prospect of bowlers and fielders being relegated to looking up the skies to watch the trajectory of the ball on its way into the stands. The paradox of thrills versus incredulity could never have been more pronounced than in the charade of an ill conceived "shootout" which saw part-time bowlers hitting undefended stumps as "India beat Pakistan Three Nil", a bemused captain Dhoni pronounced after the game.

Whats the message for the readers of this column in Indias premier IT magazine? The fact is that if there are declining quality standards in our industry, as Mckinsey has been repeatedly pointing out in their 360-degree studies, the search for shortcuts to success has a large portion of the blame to shoulder. Singer Elton John in his memorable song "Candle in the wind", written for Marilyn Monroe and later adapted for Princess Diana, used the phrase "set you on a treadmill" which is what has happened to many firms, employees, and even aspirants to the IT and BPO industry. The treadmill for the firms has been the need to succeed and post better results every quarter while employees bear the brunt of unrealistic deadlines for projects, and students suffer from peer pressure.

Nothing wrong in all that if you are on the Dhoni and Uthappa side of cricket where ungainly paddle shots, slashes over slips and heaves over the mid-wicket fence are the innovations that are required to succeed rather than the powerful cover drives and late cuts with the ball rarely skimming more than two inches above the ground. The artisan professor whose lectures on philosophy and engineering made him the academician of the nineties may well have to stand back when the young academic teaches the new students tricks of the latest version number of a new software package. Or when a certified quality analyst grimaces in dismay as a project is pushed through the gate in spite of inelegant design and weak architecture as a patchwork of spaghetti code to meet the deadlines of the client.

So is this column only going to rant and rave, or are there systemic solutions we can find to the rot that is beginning to set in. It has to start with a revamping of the education process in all well meaning academic institutions in the country. Management education globally is seeing successful partnerships. A well designed finishing school program in India aimed at producing thoughtful business and technology analysts can enable partnerships to evolve and flourish between Indian IT and BPO firms, and their clients.

In the context of the firm itself, investments in architecture and design skills all over the world and the development of a technology-based platform, where these skilled professionals can participate in IT development and migration projects, business process optimizations and offshore transitions can ensure that the SEI CMM journey is a reward rather than a punishment.

A long-term view can and should be taken without succumbing to inordinate pressures of stock market analysts. If one looks at the goals set by Nasscom and the industry for this decade, we are already well above the asking rate with a 30% plus growth in the first six years, having relieved the pressure of later years in the bid to reach a $60 bn export target. The time may have come to pause for breath and ensure that the next wave of industry growth is built on much stronger foundations of quality people, processes and purpose!

The author is deputy chairman & MD of Zensar Technologies and an Executive Council member of NASSCOM for 2007-09.
He can be reached at ganesh@cybermedia.co.in

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