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Home > Industry > Data Talk

'We make the logistics manager's life simple'
Shashidhar Joshi, VP Corporate Development, Proficio GeoTechnologies
Goutam Das
Friday, June 09, 2006
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What segment of the BPO market is Proficio focusing on?
Proficio Geo Technologies is focused on providing end-to-end logistics solution based on GIS, GPS and SMS system. We are a rapidly growing company, currently focusing on employees' logistics for the BPO segment. But it plans to foray into other verticals such as employees' logistics in MNCs and PSUs, as the system also addresses issues of cost-saving by optimum usage of vehicles. In the near future, the other segments that Proficio plans to get into include retail, garments and FMCG. The company plans to expand its India operations by setting up offices in four cities including Pune, Delhi, Mumbai and Hyderabad in addition to the Bangalore office.

What technology interventions does the company bring to table as far as rostering, routing, tracking and employee notification of BPO transport is concerned? 
Rostering is basically setting a schedule for all the BPO employees and is currently being done manually. This means hundreds of excel sheets will be delivered to the logistics manager. Our solution ProTMS simplifies the process through a single window approach, which basically means that the information is given on a single platform wherein the team leader will login and set the schedule and the logistics team can access this data. The team then forms the input for the routing module. Routing modules, such as ProTms, which are based on GIS maps, take into account the proximity and discounts the address routing. This results in more accurate routing, timesaving in execution and travel time. Plus, as the solution is automated it ensures better visibility for improved generation of reports. ProTms provides a map accuracy of 98%. The tracking module keeps sending reports on the vehicle on a minute-to-minute basis along with the current speed of the vehicle. The GPS solution also gives info regarding who has boarded the vehicle. Each employee is provided with a smart card, which he/she swipes on entry into the vehicle and this gets tracked immediately and recorded in the central office of the logistics manager. As soon as the ProTms generates the report regarding the route plan, the information is communicated to the relevant employees and the vendor/driver. This is an automated MS and the ProTms has the ability to send 300 SMSs per minute.

How will these interventions bring in accountability and more visibility in the whole logistics management chain?
In the manual process, transportation billing happens on approximation and is heavily dependent on the individual who audits the trip sheets. Similarly, vehicle allocation is also dependent on individual in the logistics team. The management cannot verify the actual usage of the vehicle and neither can the logistics team justify the usage of vehicles and the consequent billing. This is mainly due to lack of visible concrete date to support either of their arguments. With the implementation of the ProTms, the entire manual process of transportation management, which is based on approximation, is done away with. Issues such as meter tampering, adhoc route planning and rostering etc get addressed with the ProTms. Specific and all encompassing routes are planned including aspects such as time of the route, vehicular traffic at that hour, existence of by-lanes, detours specified by the traffic police, kind of vehicle, etc. All this data coupled with a databank of information in the server ensure improved visibility in a shorter timeframe.

Goutam Das
goutamd@cybermedia.co.in

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