Nasscoms Exciting Emerging Companies to Work for survey was initiated to find out the best employers among small- and medium-sized IT/BPO companies.

The survey unveiled several best practices being adopted by the participating companies. However, employee retention emerged to be one of the biggest concerns for emerging companies, as employees are attracted toward brand names. Says Pankaj Shankar, global head, HR, Infogain, "Though it is not a defined law for the IT industry, but big companies can definitely attract the younger generation by the brand name."

According to Sonali Singh, general manager, HR, e4e India, "There is a shortage of skilled talent and everyone feels the crunch, especially the emerging companies because of lack of branding."

One of the ways to boost employee morale is to empower them. Says Gagan Jyot, head, HR, RMSI, "A high employee morale is indicative of a great work culture. At RMSI, we believe in empowering our people and nurturing their talents." "Emerging companies face a lot of issues in attracting talent, as the first thing to talented people is name identification, which most emerging companies dont carry," says Damnish Kumar, MD and head, HR, Hytech Professionals.

Training initiatives have played a major role in the retention of employees. Rakesh Arora, global business head, HRD, AgreeYa, says, "AgreeYa believes in developing its own resources and talent pool and recruits 10% of its total strength from campus every year. The trainees are then put through rigorous classroom and on-the-job trainings."

According to Shankar Narasimhan, director, HR and Finance, Ajuba, "We have a participative HR culture. We believe in the power of employee involvement".

Nasscoms Emerging Companies Survey 2007, commissioned to HR consultancy Grow Talent, surveyed employers and employees in over 100 small and mid-size IT/BPO companies. It spanned an online employee survey, an HR diagnostic study, an industry panel run-through, and final analysis. Nasscom released the detailed survey to Dataquest by special arrangement. For more details contact Avinash Raghava (avinash@nasscom.in).

Says Krishna Reddy, head, HR, ValueLabs, "We retain the human touch. We believe that if work has to be involving, it has to be fun. We believe that the desire to excel should come from within. We go out of our way to help employees with their personal lives too."

Constant and effective communication is an important factor in the success of any organization. According to Iti Kumar, AVP, HR Operations, GlobalLogic, "The biggest strength of the organization is its openness and transparency. The entire management believes in walking the talk and even if any policy is rolled out, it is first shared with employees and their feedback is sought before a final version is rolled out for execution."

A good overlap between the employers of choice in the DQ-IDC Best Employers Survey and Nasscoms study shows that companies such as vCustomer, e4e, Ajuba, and RMSI are involved in certain practices that even large companies can adopt.

Compiled by Sandeep Sharma

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