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Change is the Law
With increasing popularity of the Internet, companies are creating their own virtual private networks to meet the needs of distant offices
Saturday, June 06, 2009
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In todays tough times when the economic slowdown has taken a toll on all, maximum use of corporate network resources can be a decisive factor in enabling businesses reduce costs and increase productivity. The times and needs today have undergone a sea change. The need of the hour is reliable communication, which is cost-effective as well as fast enough to keep up with the pace of times.

The flow of information was till recently maintained by leased lines, ranging from Integrated Services Digital Network (ISDN) to OC3 fibers. But as the popularity of the Internet grew, businesses turned to extending their own networks. Now, many companies are creating their own virtual private network (VPN) to accommodate the needs of remote employees and distant offices. A VPN, as we know, uses tunneling to encrypt all information at the IP level.

The Changed Scenario
Until recently IP VPN used to form the staple of the industry. Then came the SSL VPN using secure sockets layer, an authentication and encryption technology build into web browser to build a more secure and reliable VPN and then the technology ushered into setting a new era by adopting a new innovation in the form of multi protocol label switching (MPLS) routing.

The complete range of communications technology has set new standards for service providers to attain. As K Krishna, AVP marketing and CTO, Hughes Communication India says, With telcos giving a tough competition to most service providers, it essentially became a challenge to modify our strategies to suit the changing times as well as customer needs. Traditionally, leased lines have been the preferred mode of wire line connectivity between company locations in different cities. The primary reason for the popularity of this technology is that there was no alternative in terms of broadband wide area connectivity until now.

The niche players had to see the other side of the area they could cash in to retain or increase their customer base. As telcos took the steam off the market by making substantial investment in core infrastructure, this market dominance was challenged by companies offering an array of advantages.

Vendors believe that the key to success lies in effective cost-cutting to integrate services into scalable and dependable networks. Hughes has become one of the leading VPN providers. As Krishna says Managed services is an area where we have re-focused our energy for enterprise customers. Hughes has a long history in managed private services in the US, Europe, and Asia, ranging in size up to 10,000 and above sites in a single network.

Strategically Noteworthy
Hughes came with the innovative idea of broadband VPN when the world was not only looking for optimization and connectivity, but also at cost cutting strategies. MPLS VPN, which costs around Rs 60,000 seemed a big amount for corporates with many outlets and offices around the globe. But with the value-for-money offer given by broadband VPN at near MPLS grade services at around Rs 30,000, the technology gained an edge.

Broadband technology is a combination of threeWiMax, satellite, and broadband. Thanks to the global slowdown, the reduced costs and effective services provided were enough to turn the heads of investors, speculators, hedgers and consumers. Hughes customized its offerings to suit the changing needs of the customers. It tied up with Airtel, Tata, BSNL and MTNL to provide connectivity into the most remote areas.

Growth is directly dependent on geographical location and customized services, which in the present scenario is provided by broadband VPN. In order to create ideal WAN, the company buys bandwidth from telcos and then builds in-house VPN. Highly skilled research and managed services operation have gone in to making it comparable with MPLS VPN. Hughes performance in the competitive Indian market remains impressive, despite stiff competition.

Reliance had also come up with Indias first global MPLS services in association with communication giant MCI, but according to Frost & Sullivan Tulip Telecom is the largest domestic MPLS/IP-VPN provider in the country with a market share of around 40%. Says Sanjay Virnave, president, sales, Tulip Telecom, We are currently serving enterprise customers by offering last mile connectivity through our IP VPN solutions. We will continue to offer such innovative services and expand our enterprise data connectivity solutions spectrum based on high bandwidth, fiber, etc. We aim to reach almost every village by end 2009 with an aim to connect the unconnected in the remotest part of the country. Tulip is a core wireless player with a coverage network in access of 1,200 towns and cities, but now it has started rolling out its own fiber network in ten large cities in the country. This will enable it to provide high bandwidth (up to Gbps levels) connectivity to the head office or aggregation locations and provide the customer with an end-to-end service delivery for all enterprise telecom requirements.

VPN is here to stay but it will have to evolve further to suit the changing needs of Indian corporates

K Krishna, AVP, marketing and CTO, Hughes Communications India

The growing demand of broadband and higher PC penetration are key factors driving VPN

Sanjay Virnave, president, sales, Tulip Telecom

Rising Trends
A recent report by Frost & Sullivan reveals that IP/MPLS VPN market reached a total value of Rs 1,741 crore in FY 08, exhibiting an increase of 62.4% over FY 07. With an expected growth rate of 53.4% in the current year, this market is poised to reach Rs 9,017 crore by FY 13, exhibiting a CAGR of 38.9% over the forecast period. The report further expects the enterprise data services market to grow from Rs 5,154 crore in FY 08 to Rs 15,423 crore in FY 13, a CAGR of 24.5% over this period.

Some of the upcoming trends that will influence the VPN market are:

  • Adoption of new technologies and expanding mobile workforces are the main factors that have changed the virtual private network landscape
  • VPNs have grown in popularity as the enterprises focus more on saving money
  • The surge in demand for VPN services is primarily owing to the fact that MPLS VPNs have addressed all security concerns across enterprises
  • Broadband VPNs cost-effective strategies will challenge the MPLS dominance.

A connectivity bone is essentially needed for the enterprises to upsurge their productivity levels. According to Virnave, Tulip Telecom, The Tulip core network is a IP NNext Generation Network and seamlessly supports triple play convergence, ie data, voice and video. All offerings are based on the fundamentals of availability, security and flexibility. The good news is that most vendors have a holistic approach. The current trend is to use several service providers in order to exploit the best capabilities of each, and have a single-window entity for management, trouble-shooting, and payment. They want to fight back the tough competition with the latest technologies available as well as the corporates ready to embrace the intelligent network solutions, the road ahead seems green.

Archana Singh
archanasi@cybermedia.co.in

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