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Outsourcing : The New Breed
Global workflow and resource base, thirst for efficiency, and low-cost automation are the attributes that sourcing managers are now focusing on
Saturday, June 20, 2009
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Globalization brings challenges that require adaptation of the traditional views around managing teams. Today, globalization is seen as an imperative by some organizations and not as a choice anymore. Before we begin our discussion on the demands that globalized workforce place on the managers, lets look at the dynamic environs of the modern organization

The four attributes of the modern organization are global workflow, global resource base, thirst for efficiency, and low-cost automation.

The four parameters are extensions of an organizations natural drive toward optimization. With technology as the key enabler to help and achieve this optimization, todays manager is poised to deliver greater value in his/her role than ever before. However, the challenge lies in being able to develop the right framework and tool sets that enable the manager to achieve the best possible results. Further, the definition of the organization he/she is managing is significantly different from the traditional structures. Todays organization includes or could include his/her virtual teams, outsourced organizations that deliver services to him/her and quite often, involves other third-party and internal stakeholders.

Modern Managers
Broadly speaking, there are three demands that are placed on the modern managers role:

  • Flexibility: An outsourced/global work environment usually comprises more than one time-zone and culture, and it is important for the manager to understand the implications of them. Whether it is the daily or weekly team meetings, project plans or deliverables, the manager needs to have flexibility in his/her work schedules. It is not uncommon to find various clients managers starting their day early or scheduling calls and meetings very early in the mornings. In addition, most managers tend to be on email or their wireless devices through the weekends as well for important communications, work related requests or questions from their global teams.
  • Contract Mechanism: All contract arrangements clearly define the process or the application environment that is being sent to offshore locations and, in most cases, there are specific service level guarantees or clearly defined deliverables that are to be met by the vendor company. This tends to be true whether the contractual relationship is with a captive offshore company or a third-party arrangement with single or multiple vendor companies. One of the key challenges that a manager faces in this environment is in aligning the contractual requirements with the work or process requirements.
  • Internal Governance: Managers are usually required to present data points and updates to internal stakeholders on how the outsourcing/offshoring arrangement is working and what amendments, if any, would be required to be negotiated from a contract standpoint. This becomes necessary because the processes and work flows tend to change in a dynamic way and cause productivity and cost implications to the vendor.

     

    Transcending Functional Areas
    • Governance methodology
    • Transition management
    • Forecasting and resource deployment
    • Production management and productivity
    • Contract review and change management process
    • Reporting and communication systems
    • Technology environment and improvement plans
    • Disaster recovery and dusiness continuity planning
    • Reward and recognition programs, independent of the contractual reward provisions.
    • Financial performance review of the contract arrangement.

Sourcing Arrangements
Sourcing arrangements place a significantly different demand on the managers and, therefore, the skills required are much different and more complex than what you would have found to be the case in a traditional managerial role. Quite often, the tendency is to put in place contract managers who are, more often than not, either process experts (who the organization would like to retain) or financial managers. The key challenge is to understand true value derived by the buyer organization. Therefore, sourcing executives need to have cross-functional skills. Sourcing executives have both a strategic role and an operational role: they help select strategic suppliers, support transition, establish governance structures, manage service delivery and should be able to think creatively to be able to get more from the suppliers.

Diversified Roles
Diversified Roles
  • Goal Oriented: Should be able to navigate adeptly the political currents inside and outside the organization and be capable of working internal politics/ organizational issues with a focus on the business goals that have been outlined for the sourcing relationship. Often, this involves exerting influence across multiple functional areas and stakeholders
  • Global Executive: Should think globally and strategically. Be able to understand culture nuances and sensitivities. One should be able to look beyond own cultural experiences and relate to people of different cultures and countries. Also, should be conversant with statutory/compliance requirements in different parts of the globe. Further, one should have a strong grasp on the macro-economic factors such as exchange rate fluctuations etc
  • Process/Domain Expert: Should possess knowledge of the domain and have hands-on operational experience.
  • Integrity: Should maintain a high degree of credibility both inside and outside the organization
  • The Quintessential Entrepreneur: In quite a few ways, sourcing executives function like entrepreneurs and need to have a clear focus on value they can create for their organization. They have a different perception of risk against typical managers and are able to deal with different types of risks. The role is by design cross-functional in nature. While the sourcing executives need not be experts in technology or the process, they do need to be able to focus on value and understand different functional areas at a broad level and utilize this knowledge for the creation of value by aligning the supplier and internal stakeholders in the right direction. They maintain an unwavering focus on the results that the sourcing strategy was developed to achieve, in the first place.
  • Negotiator: Ability to negotiate skillfully and shape win-win sourcing relationship. The sourcing managers role has only just begun the moment the contract is inked. The real negotiation skills involve driving the business results working amidst internal pressures as well as providing the requisite support, direction and tools to the partner organizations

Finding Right Resources
Outsourcing suppliers have evolved their service delivery models to include a complicated architecture. For example, the integration of applications and business processes may help the buyer organization unlock a different level of value than earlier. However, buyer organizations typically resent such a combination of services/solutions. Not only is the degree of change high, but also there is a difficulty in finding the right individual who is able to navigate through the diverse array of demands that are placed on the sourcing manager. More often than not, companies settle for less than the desired skill set.

Invest in Development
It is also not uncommon to see organizations focusing primarily on the end goals and not the means to achieve it. Very few companies invest in creating a strong learning and development framework to coach the sourcing managers for their complex roles. Quite clearly, organizations looking to reap the benefits of the sourcing strategy need to make the investment in creating the human resources ecosystem to sustainably leverage global sourcing.

T Narasinga Rao
The author is senior VP, operations, insurance and business process solutions, Perot Systems, India and Manila
maildqindia@cybermedia.co.in

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