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Managed Services : Eureka, You will Manage IT
Saturday, June 20, 2009
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Managed Service is fundamentally any service managed and delivered by a provider under a contracted service level agreement. The term is used by various providers differently based on the context of the business and the services provided.

Managed services provider (MSP) takes up complete management responsibility to deliver a service that was traditionally rendered by internal staff. It is not a one-size-fits-all concept. Rather it has to be customized based on an organizations unique needs and service providers services portfolio.

Indian IT service providers have invested in and developed leadership positions in Managed Services by moving up the business value-chain. Having acquired functional knowledge of businesses, these players have developed the ability to provide managed network and systems, databases, application production support, business continuity and disaster recovery under strict service levels and bring transformations through continuous innovations and automation.

Managed Services has increasingly proven to be a significant transformation agent for businesses in the highly complex and faster technology space where meeting and exceeding the consumer demand in a very competitive and price sensitive market is paramount.

Why Managed Services?
IT has since long became critical to business competitiveness, but not the business itself. Jack Welch once stated, Your back office is someone elses front office.

Managing the business enabling IT applications and infrastructure environment has become extremely complex. IT organizations need high level of skills, continuous investment in technology, processes and automation, and yet are able to demonstrate predictable operational costs with year-on-year productivity improvements. Every layer of the enterprise IT infrastructure has to work seamlessly and efficiently in order to derive the above benefits.

Companies therefore are seriously considering outsourcing IT production operations and infrastructure management to culturally aligned MSP. In India, CIOs are seriously evaluating the benefits versus the challenges associated with outsourcing.

Over the last decade many businesses in India have gone global and are increasingly required to comply with mandatory government and industry specific regulations on data security and data retention. What this means to the CIOs is that the internal IT organization has to make huge investments to assure the regulatory bodies of compliance to merely do business. Internal breaches of data security, such as data theft can cost businesses many millions of dollars and credibility in market place, which may sometime far exceed external threats due to virus, malware, spam etc, even leading to bankruptcy. External threats to data security is ever increasing and managing these is getting more complex by the day.

It is a proven fact that a third party MSP for IT operationsas part of their business requirementhas invested in these critical areas. Therefore, partners whose business strategy and models are aligned to meet customers requirements are better positioned to bring operational efficiencies, technological, and transformation expertise than the organizations whose core business is not IT operations.

Business Drivers
Innovation has helped businesses across industries achieve phenomenal growth over the past couple of decades. However, continuously evolving competition, reducing margins, and higher expectations from customers have led to transformational operations change. The convergence of technology and different business functions demands the highest operational efficiency and performance.

Factors Impacting Success of MSPs
  • Setting up a business case for outsourcing managed services Managed service is a long term strategy and should not be treated as a point project or a tactical measure A clear vision for Managed Services should be drawn after assessing the readiness and related alternatives
  • Comprehensive understanding of the costs, RoI, and benefits RoI must be assessed after a clear understanding of all costs (fixed and variable) involved, benefits (quantifiable and non-quantifiable) are listed as they relate to impact on business

This will help you in two ways:

i. Prioritizing the Managed Services implementation roadmap

ii. Measure the impact of Managed Services on key factors, such as cost, quality, time, risk and efficiencies

  • Governance model to track, measure, and improve the performance goals for maximized RoI and customer satisfaction

The businesses therefore have to deal with a strategic intention to create transformational value and differentiation for their customers from the limited assets under their control; both human capital and finance. All the while having to manage and optimize the business critical operations that are enabled by IT and telecom infrastructure.

Customers should expect to realize long term gains across four dimensionsoperations, value, flexibility and strategy.

Focus on Core Business
IT operations are extremely critical to run the business, but at the same time they are repetitive, add low-value, and generate recurring costs to the business. Businesses prefer to focus on market leadership strategies and increase revenue by developing and selling value-added products and planning for future growth. Such enterprises need to strategically consider contracting managed services provider(s) to outsource operations like business processes, network operations and maintenance, server and storage infrastructure monitoring and support, global help desk, day-to-day IT operations, production application support and enterprise backup. This will almost immediately alleviate the highly experienced enterprise IT operations workforce that executes repetitive tasks, to re-skill and re-focus on cutting-edge application and/or services or product development.

Service Level Management
Enterprises that internally run their IT operations and support services have been predominantly delivering the network and application availability and performance through long-term employed staff. These are resources that have developed significant expertise either as individuals or in small groups over many years. However, this model has not delivered consistent performance or scale and the ability to measure, report, analyze, tune, and optimize the various service levels associated with IT operations. With managed services contracts/agreements, the service provider and customer agree on key performance indicators (KPI) as part of a comprehensive service level agreement for a defined set of services. The managed services provider deploys a team to manage and operate the day-to-day, round-the-clock services, adding value faster through best practices developed by the knowledge and experience gained by global knowledge management and process tuning. Service level managed processes drive efficiency, system performance optimization, and consistent reporting and analysis of value provided by IT to business.

Managed IT Services in a Nutshell
  • Planning and Design: This encompasses planning, designing, developing, and optimizing

Business applications, support systems, Networks, Systems

Functions such as service desk, backup and recovery

  • Building: This encompasses technology evaluation, integration and implementation of networks, services, and end-user application development, maintenance, and support of business systems
  • Hosting: This is where the businesses outsource the complete IT infrastructure and hosts business applications and support systems on a service provider network. The hosting service provider is responsible for application availability and performance where as the business focuses completely on its core business strategies and market leadership.
  • Operating: This includes day-to-day IT operations which include business application systems, network operation and maintenance, email services, IT service desk, vendor, and contract management. Typically, IT operations is critical BAU (business as usual) service and includes managing

Network and Network Security, Applications and Databases, Server and Storage Systems

Sharing the 3 Rs
A managed service provider takes complete responsibility of delivering the contracted services and meets high performance service levels and therefore becomes a catalyst for growth. Managed Services agreement also enables reduction of risks in operations by sharing setup costs, people management, ramp up/down, and attrition cost. The agreement also helps transferring the responsibility of thought leadership to enhance efficiency at a lower cost and successfully introducing new technologies and processes within the IT operations department. As a partner, the managed service provider also benefits by getting rewarded, when the service levels are exceeded and cost savings are realized year-on-year.

USP of MSPs
Having worked with various businesses and customer organizations, a managed service provider can help bring cross learning, best practices, and knowledge on variety of tools and technologies. It can drive process implementation and best-in-class service delivery methodologies. A managed services providers adds value in terms of implementing best practices that are developed based on years of relevant experience across several organizations and domains. A managed service provider also de-risks staffing, retention, and team enablement to keep pace with technology changes and support demands.

Reduced TCO
Managed Services has successfully demonstrated measurable cost savings of up to 30% over the years resulting from increased efficiency, lower cost of human capital, higher skills, improved knowledge management and overall reduction in operating cost. Fixed monthly operating costs aligned with business streams allow better visibility and predictability to financial outflow.

Managed service providers economies of scale provide operating expenses reduction and access to better practices and processes.

Out-tasking of specific-subject-area managed service yields less immediate savings compared to complete outsourcing but is key lever to progress to complete outsourcing, the latter carries more risk while former allows transformations through manageable initiatives.

Conclusion
Managed Services is a specialized activity and is best handled by the specialist service providers. These service providers will help you focus on your core business by providing compelling value and substantial cost efficiencies via a combination of world class processes, technology, and skills.

A partnership approach with the right specialist will assure ITs availability and make your business perform better.

Raju Chellaton
The author is general manager and head, managed services of MindTree
maildqindia@cybermedia.co.in

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