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 Why
has Solix kept a low profile in India?
Over the last few years, we had been quietly working on solutions for
data management. Our experience in enterprise application services led us to
this field. We helped customers migrate data from one version of an ERP to its
next higher version (SOLIX UPGRADEjinni), or from one ERP to another (SOLIX
MIGRATEjinni) or from production system to an operational system within the
current application (SOLIX ARCHIVE-jinni). Our solutions have received
endorsements from analysts, customers and partners. Obviously media is an
important vehicle to get our message across.
What are your plans for channels this year and are you looking at
expanding your channel presence in India?
We are currently on an expansion mode in India. We are aggressively
recruiting partners all over the world. Besides, we are also looking to partner
with SIs (solutions integrators) who have a global presence so that we can work
together with global customers.
Which strategies will you adopt to expand your presence?
Solix is present in India through two development centers in Hyderabad.
India is one of the fastest growing markets in the world with a significant
number of enterprise application customers. We intend to target this market. We
got a tremendous response from our participation at the Oracle Open World. We
are also recruiting channel partners and this should significantly expand our
customer base in India. For Solix, we have made India as the APAC hub.
Would your channel expansion strategy vary for metro vis-à-vis B and C
class cities?
Ours is enterprise level software and we aim to improve the performance of
the enterprise application. We need only a few quality partners who have the
reach and knowledge to target this market and ensure customer satisfaction.
Geographic location is not going to alter our fundamental partnering principles.
Subbalakshmi BM
maildqindia@cybermedia.co.in Page(s) 1
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