What are your plans for propelling 3Coms growth in India?
We plan to offer strategic solutions based on verticals. We have identified the key vertical that we would like to be in as well as the key accounts we need in these verticals. From here, we build solutions around these industries and verticals.

3Com will be increasing its presence by strengthening partner programs as well as acquiring more partners and increasing the size of our team. We are also widening our reach across the country by partner acquisitions. Together with our sales strategy, we will also be stepping up our branding and marketing campaigns in the near future.

Are you also looking at expanding your operations here? If yes, would they be geography or product-specific?
We are already looking at the SAARC region. We are growing our presence and reach in the country and also in SAARC with our expansion being both product and geography-specific.

Our criteria for partners and channel expansion would be partners who fit into the verticals we are targeting, are aggressive and ambitious, have a wide reach, and are customer-focused.

Mohit Rampal, country manager, 3Com India

In addition, we are looking to expand our channel base partners. Our channel partnerships will be critical for us if we are to be successful in increasing our marketshare in India. We will identify and recruit potential partners based on their existing customer relationships, their specialized skills in our focus solution areas, and their willingness to work with us in the sense of a true partnership. Specialization is something we will be promoting heavily to both, existing and new channel partners.

What is 3Coms UC strategy?
Unified communication (UC) is a powerful and effective way for organizations to improve their business processes, increase their productivity, and enable higher customer satisfaction. 3Com has a host of solutions for enterprises of all sizes. We understand the requirements of organizations and how UC can improve an enterprises overall productivity and processes. We are basing our strategy on our key strengths, products, partners and solutions.

Subbalakshmi Bm
maildqindia@cybermedia.co.in

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