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Home > Q&A

SMBs have started to experiment with cloud
Sundara Nagarajan, distinguished technologist, systems technology software division, enterprise storage and servers, HP India
Urvashi Kaul
Thursday, September 24, 2009
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Do you see the market starting to move towards cloud computing in India?
The idea of delivering computing services through a network is not something new. Though this market has now matured as customers want to see how they can use IT better and the value it is adding. Traditionally, we had organizations supporting their own IT infrastructure (equipments) inside the organization; to manage that they would look for partners; and we would use this infrastructure to deliver services. We call this model adaptive infrastructure. Everything would fall between systems management, automation, and virtualization. This is where players like HP come into the picture. The second model is managed services and outsourcing, and we are in this domain too. And third is the cloud service, which is an extension of adaptive service. As of now, there is little movement around cloud services, some SMBs are slowly getting there, but among large enterprises (LE) the adaptive infrastructure has been well taken.

What kind of traction do you notice among SMBs?
Most of it is consumer driven. In fact cloud is extremely popular among the SMBs. For instance, within HP, we have seen how popular Snapfish is. Other examples include Google mail and there are many others like them as well. Now within SMBs, they have started to experiment with cloud, because they just need to pay as they use. Having said that I do feel it is an expensive option in the long-run. From our side, we are doing a lot to cap the SMB segment; we hold cloud workshops, from where they can pick products that suit them.

How is HP geared to capitalize the cloud apps market?
We have a range of services and products in cloud, which are mostly covered under mission critical applications and infrastructure. We also plan to launch our integrated product portfolio in a months time from now (which is globally available). Essentially it is an extension of HPs blade systems products with large integration and management.

How do you see this market evolving in India?
If we go by market projections, the worldwide IDC numbers estimate it to be at $42 bn by 2012. We believe that at least a percentage of this would be the India market. Already a big push is being given by verticals like government, travel, retail, manufacturing, and so on. So the future does seem very bright.

Urvashi Kaul
urvashik@cybermedia.co.in

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