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Home > Q&A

Innovation is the key for competing with giants
Ram Prakash, founder and CEO, Tachyon Technologies
Wednesday, October 28, 2009
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How much importance are transliteration tools gaining in India and across the world?
Transliteration tools have made their presence for quite some time, but they all were rule-based transliteration. For instance, there is only one D alphabet in English keyboard, but when it comes to Indian and other local languages, there are variables of this particular alphabet. There are transliteration tools in India, but we have come up with an intelligent transliteration toolThe Quillpad. Some data and research suggests that transliteration tools are gaining much importance in countries where multi-language exists.

Ram Prakash, founder and CEO, Tachyon Technologies

What value proposition does your product offer?
The best part about Quillpad is that it can phonetically correct the word and give the exact word while typing. The product gives 100% accuracy if the user knows how to type. Technically, it is far more efficient than Google Indics transliteration tool. In Google Indic, the user has to press space after each word in order to get the desired word in a particulard language. However, in Quillpad, the user gets a smooth typing experience where each alphabet is converted into the users specific language rather than the word itself. One of the additional things we are planning is to make this tool for users accessible not only online, but offline as well. Innovation is the only way through which small companies can compete with giants in the industry and succeed in their goals.

What are the major challenges you face, especially when the user does not know English?
Knowing English language is different from knowing English alphabets. Now that we are launching our Quillpad application in mobile phones, and considering the number of users of mobile phones in India, we have devised a format where users who are familiar with just English alphabets can type. This allows to convert into their local language or mother tongue. Another big challenge is to get such intelligent systems to work on mobile devices and we hope that things will.

What is your business model?
We have licensed our technology to Rediff, Indiatimes, LG, and others. We now want to shift our focus to the consumer space, since we have been receiving a positive feedback. Consumers are willing to pay for the Quillpad application for their desktops. Going forward, we are likely to see a similar trend to happen in the mobile space as well. We are also working with few OEMs.

PC Suraj
surajp@cybermedia.co.in

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