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What was the whole idea behind starting SWAFE?
SWAFE is an abbreviation of five forces of naturesky, water, air, fire, and earth. Like these elements are critical to lifeline, similarly, SWAFE provides solutions, services and products that are critical for customers business lifeline. The key objective while forming SWAFE was to look at customers challenges, and see how we can bring down the costs. We spoke to more than a hundred CIOs and CTOs in India and abroad to understand this and found that energy efficiency was one of the key things. There are two to three imperatives that we felt the customers had. One of them was how to go about energy efficiency in the existing or new environment. So we came up with a business model where we had two key functionsone was global servicing and system integration, and the other was technology services.

Shalendra Vashisth, managing director, SWAFE Business Process Management

Could you elaborate more on the energy audit?
One of the business lines under the SWAFE global services is the energy audit. In this, we talk about power, IT, and network audit. In this we start from transformers, go till the last plug point of the customer and look through the loopholes and area of improving efficiency. Many companies today use more than 35% of the harmonics for a minimal use. We, therefore, help them save about 20-22% by rightsizing the usage. From the network side we look at the network downtime, improve the patch panels, the switches, etc. Then comes the IT side. Here we talk about server virtualization, or moving from desktop to thin clients, provide them consolidated review that could save up to 40% of the costs. InteInfra on-demand service is integrated infrastructure service. This is a flagship offering by SWAFE. It has on-demand power, network and IT infrastructure, where we build, design, implement and operate the entire data center facility and the customers pay per KVA used than the infrastructure deployment, on a monthly basis.

What is your focus market?
The trend will first catch up in the large enterprises and then move down to small and medium enterprises (SMEs). Our focus market is the mid-size market on verticals such as BFSI, logistics, and manufacturing. We are on a very advanced level of discussions with a company called Diebold, wherein we are talking about a business model, where they can charge the customer on the basis of transaction per day. It will include infrastructure with network and power. In the next year, our focus is going to be very strong on the government and telecom sector, because these verticals will see moving towards energy efficiency.

Akanksha Prasad/CIOL
maildqindia@cybermedia.co.in

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