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Home > Special

Our focus on the Indian market is beginning to pay off
Satish Kumar Vuppalapati, MD, Prithvi Solutions
Shrikanth G
Monday, November 10, 2008
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How do you characterize the performance of the company during FY 08?
We have had a good year having grown by 44% from Rs 771 crore to Rs 1,126 crore. We have achieved a turnover of Rs 1,000+ crore in 10 years which is a significant landmark. Our billing rates have also improved. This indicates a high level of acceptance by our customers.

Can you talk about some significant developments during this period?
Good headway has been made in the telecom, technology, healthcare and retail verticals. We have also enhanced our Data Analytics capabilities with a strong team of PhDs and functional specialists across multiple areas like CRM, BFSI and Retail.

What key challenges did you face this year, and what were the strategies adopted in terms of global delivery of your services?
A key challenge was the realignment of business objectives by companies in the US. One strategy has been to focus on adding business value to the customer. This has paid off with the increase in billing rates and increase in total revenue. The total number of customers has also increased. Another challenge was to increase the percentage of revenues from other geographies.

Apart from US and Europe, can you comment on other geographies that you saw good traction from last fiscal?
Our focus on the Indian market is beginning to pay off and revenues have grown. We have also been more active in the Middle East, and the outcome of that will add to the revenues.

Can you talk about some of the inorganic initiatives undertaken in FY 08?
We acquired Agadia, a US-based company that is bringing innovative solutions to the world of prior authorization in Healthcare.

Agadia Systems has rich experience in the Pharmacy Benefit Management (PBMs) sector and specializes in utilization management of products, systems and operations. Prithvi is now one of the few companies providing automation services in the integration of pharmacy and medical benefits.

Agadias services help alleviate the excessive burden on health plans, and physicians, whose savings are impacted by high administrative costs. Prithvi will endeavor to leverage the expertise gained from this acquisition to mine its existing client-base in the healthcare vertical. The acquisition of Agadia Systems will help build a profitable enterprise and deliver high returns. This market segment holds enormous potential for Prithvi.

Performance Highlights (AMJ 08 (Q1 FY 09)
  • Revenue up 60.7% from Rs 2,384.1mn in Q1 FY 08 to Rs 3,831.7mn in Q1 FY 09 driven by growing client engagement size
  • $5 mn clients increased from 4 in Q1 FY 08 to 20 in Q1 FY 09 and $10 mn clients increased from 0 in Q1 FY 08 to 2 in Q1 FY 09
  • Added 8 new customers during Q1 FY 09
  • Earnings Before Interest Tax and Depreciation (EBITD)* up 45.4% from Rs 326.8mn in Q1 FY 08 to Rs 475.3mn in Q1 FY 09
  • EBITD Margin* declined from 13.7% in Q1 FY 08 to 12.4% in Q1 FY 09 due to
  • Increase in software development expenditure as a percentage of revenues from 72.7% in Q1 FY 08 to 75.2% in Q1 FY 09 for strengthening the execution team of software professionals.
  • The decline in margin was partially offset by decline in SG&A and Employee cost as a percentage of revenues due to economies of scale
  • Selling General and Administrative expenses as a percentage of revenue declined from 6.2% in Q1 FY 08 to 5.6% in Q1 FY 09
  • Employees cost as a percentage of revenues declined from 7.4% in Q1 FY 08 to 6.8% in Q1 FY 09
  • Net Profit after tax* up 52.7% from Rs 283.3mn in Q1 FY 08 to Rs 432.6mn in Q1 FY 09; Net Profit Margin down from 11.8% to 11.2% due to decrease in EBITD Margin
  • Increase in interest and financial cost from Rs 15.5 mn in Q1 FY 08 to Rs 37.3 mn in Q1 FY 09 due to increase in debt to finance the working capital requirement
  • *Before provision of Rs 646 mn on account of MTM on derivatives, Rs 116mn on account of MTM on forward contracts, foreign exchange gain of Rs 260.3 mn in Q1 FY 09,
  • *JAS FY 09 results are yet to be announced

In terms of number of employees, can you share the total head count as on March 31, 2008 and percentage increase as compared to FY 07?
The increase is from 1,747 to 2,821about 60%

Given the global flux in the economy and financial services, how well is Prithvi insulated from the crisis? Can you talk about your strategy?
This has impacted mainly the financial services. Our revenue from the BFSI vertical this year is just 5% of the total revenue. So the impact will be marginal. In addition, since FY 07 we have increased our focus on non-US geographies and this trend continues.

You have been operating in Hyderabad for the last many years, what are your thoughts on the destination? Has the availability of manpower and infrastructure met your expectations?
Hyderabad is rated amongst Indias Top 3 IT destinations. Thus Hyderabad has been able to cater to growing requirements. This scaling up is a continuous process.

In terms of infrastructure growth the city is continuously expanding. There is a lot of activity in the city periphery with inputs from both the government and the private sector.

In terms of manpower, a number of technical colleges have been established in Hyderabad and AP. There is an inflow of young graduates from other parts of AP and also from other states. All these factors have ensured availability of manpower with the required skill-sets.

What according to you are some of the significant advantages of operating out of Hyderabad?
Good infrastructure, availability of qualified manpower, less expensive than some other tier-1 cities, scope for expansion, good connectivity (both domestic and international) are key attractions.

With the global meltdown, do you see any slowdown in new investments coming to Hyderabad or in the IT spending pattern?

The need is felt now for better regulations and monitoring in the BFSI sector. The slowdown means that global corporates will have to reduce spending while maintaining the existing level of service to their clients. Both these factors will enlarge and enhance the scope of outsourcing. While there may be an immediate slowdown in investments, this is likely to increase as soon as the dust settles down, in the near future.

This will compensate the slowdown caused by reduction in existing business and by mergers of companies.

Shrikanth G
shrikanthg@cybermedia.co.in

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