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Home > Special

Marketing to Cell
Continued from page: 1

Shikha Das
Saturday, January 24, 2009

Page(s)   1  2  3  

ACL Wireless

CEO: Sanjay Goyal
Year of Start-up: 2000
Target Customers: Telcos, consumers, agencies, enterprises
Address: ACL Wireless Limited, First Floor, Tower D, Logix Technopark, 5-Expressway, Sec-127 Noida - 201 301, India
Tel: 20 4069400
Fax: 120 4069599
Website: www.acl-wireless.com

Positioning: ACL Wireless is a leading provider of mobile value added services. Headquartered in India, it employs over 250 people and was founded in the year 2000. ACL offers a wide range of SMS, IVR and GPRS-based applications and services to mobile operators, enterprise and consumers. The company specializes in the development of consumer centric mobile community applications and managed mobility services. ACLs portfolio of products include mobile instant messaging, mobile social networking, mobile chat, SMS broadcast and alerts, SMS and voice short codes, carrier agnostic connectivity, ring-back-tones, voice and WAP portals, and mobile content aggregation amongst others. These products and services are deployed on more than 30 mobile networks in over 20 countries across India, Middle East, Africa, South East Asia and Latin America.
Acision
CEO: Rory Buckley
Year of Start-up: 2007
Target Customer: Telcos
Address: Vatika Tower, Ground Floor, Block B, Sector 54, Golf Course Road, Gurgaon122 002, Haryana, India
Tel: 124 4646100
Website: www.acision.com
Positioning: Acision is the worlds leading messaging company, providing communication solutions for over 300 network operators and service providers globally. The company enables more than 300 customers to serve over 1.5 bn consumers in 135 countries across six continents. It delivers more than half of the worlds text and multimedia messages and serves three quarters of all videomail users. Acision was the first company to enable management decision making based on real time analysis of subscriber behavior. Its mobile payment systems have enabled global customers to secure more than $100 bn of revenues.
AccelTree

CEO: Vivek Mannige
Target Customer: Enterprises
Address: 305, Pride Kumar Senate,Senapati Bapat Road, Pune - 411 016
Tel: 020-6603-3122 / 2565-2550
Website: www.acceltree.com

Positioning: AccelTree Software focuses on delivering quality software which enables customers run their business with maximum efficiency. AccelTrees core specialization is in mobile enterprise applications. AccelTrees team of technologists comprises software architects, engineers, localization consultants and domain experts.

AccelTree uses its expertise in the mobility and Java space to build bespoke solutions using its FRED Mobile Framework. It is a rapid application platform for building and deploying cell phone-based applications that can be used enterprise-wide. It helps build applications that are Web-based, involve workflows and interact with multiple back-end systems.

Active Media Technology

MD India: Raj Singh
Target Customers: Telcos, enterprises, agencies
Address: A-61, Sector - 57, Noida-201301, UP, India
Tel: 120 4078000
Website: www.activemediatech.com

Positioning: Active Media Technology is involved in deploying mobile coupons, vouchers, loyalty solution, tickets and m-CRM solutions. They have the credit of delivering and redeeming the most number of mobile coupons in the world. Their mobile marketing technology and campaign solutions enable clients to target brand messages and content, improving the effectiveness of marketing spend through the mobile medium.Their patent pending RAPOS (Redemption at POS) technology is a scalable product suite that is already powering the entire UK cinema industry, leading operators, media companies, global brands and retailers.
Atom Technologies

CEO: Jignesh Shah, CEO
(Financial Technologies)
Year of Start-up: 2006
Target Customers:
Telocs/Consumers/Enterprises
Address: Dipti Classic, 6th floor, Suren Road, Chakala, Andheri East, Mumbai - 400093. India.
Tel: 91 22 67698300
Website: www.atomtech.com

Positioning: Atom Technologies is a mobile payments service provider. Focusing on innovative use of technology in the mobile transactions ecosystem, Atom Technologies has created multiple patent pending products and services for mobile payments, mobile banking for the unbanked, IVR-based payments and mobile based service distribution framework. Atom Technologies is an initiative of The Financial Technologies Group. A group that pioneered the creation of high transaction density backbone and solutions for financial intermediaries and digital marketplaces globally.
Bharti Telesoft

CEO: Manoranjan Mohapatra
Year of Start-up: 1999
Target Customers: Telcos, handset manufactures
Address (HO/India HO): F-13, Okhla Phase-1, New Delhi- 110 020, India.
Tel: 11 41611666
Website: www.bhartitelesoft.com

Positioning: Bharti Telesoft is the leading provider of integrated VAS solutions for mobile operators in emerging markets. Its broad portfolio of offerings reflect the demands and opportunities of the growing mobile marketplace: mLifestyle and mCommerce solutions, core VAS applications that differentiate the operator in increasingly competitive markets. With the recent acquisition of Jataayu, a leading provider of mobile Internet applications, Bharti Telesoft now supports operator differentiation via its Jataayu Mobile Device Solutions portfolio of applications, working with handset manufacturers to create interfaces and services that deliver a competitive edge. Among the top 3 global providers of integrated VAS solutions in rapidly growing markets, Bharti Telesoft has deployed solutions for over 100 mobile operators in over 70 countries worldwide. Its solutions help power services to over 500 mn mobile subscribers globally.
Buzzcity Technologies

CEO: Dr Lai Kok Fung
Year of Start-up: 1999 (Singapore HQ)
Target Customers: Enterprises, consumers, telcos, ad agencies
Address (India HO): 04, Makani Centre, Off Linking Road, Bandra (W), Mumbai-50
Website: www.buzzcity.com

Positioning: BuzzCity runs a community-based mobile advertising network, and owns and builds myGamma.comthe worlds largest mobile social networking community. The advertising network has over 2,200 most popular WAP sites of the world and myGamma.com has over 3.1 mn users across the globe. The advertising network provides advertisers an exclusive opportunity to reach out to a huge unwired population across the globe and manage/control their advertising campaign with targeting parameters as Country, Time Zone, Telco/Operator, Region, Handsetmake, device and patform along with a day budget and a completely DIY advertiser interface.
CanvasM Technologies

CEO: Jagdish Mitra
Year of Start-up: 2006
Target Customers: Enterprise, consumer, telcos, ad agencies
Address: A-20 Sector-60 Noida 201 301 UP, India
Tel: 120-400-8920
Website: www.canvasm.com

Positioning: A player in the mobile VAS space, CanvasM is focused on developing and deploying VAS solutions, applications and platforms for its clients. It specializes in end-to-end enabling of solutions with managed services which bring together content, technology and device expertise to ensure an enhanced digital experience to customers of telcos, media houses and enterprises. CanvasM leverages the telecom expertise of Motorola with the system integration capability of Tech Mahindra. CanvasMs offerings are spread across the domains of entertainment, digital promotion, network and utility VAS. It also houses an innovation center and testing lab which enables hosting and rapid prototyping of applications helping companies take their products to market faster.
Cellcast Interactive
CEO: Pankaj Thakar
Target Customers: Media/agencies, consumers
Address: PO Box No 16338, Delisle Road Post Office, Mumbai-400 013
Website: www.cellcast.in
Positioning: Cellcast Interactive India is into developing integrated participation content in the fast-growing Indian mobile and interactive TV market. Its primary product is Bid2Win, which has already received 30 mn responses from 2.5 mn individuals in a span of one year. Cellcasts content is distributed on new as well as traditional media with real-time participation enabled through SMS, IVRs, Web, WAP & 3G. With TV as mass medium and Print, Internet & Radio too used extensively. Cellcasts content has strong revenue generating capabilities. Cellcast India has already created a strong track record in this arena, and has rapidly growing operations in several countries like Sri Lanka, and Malaysia.
Cellebrum Tech

CEO: Saket Agarwal
Target Customers: Enterprises, telcos
Address: Sector-1, Parwanoo, Distt Solan (HP) 173 220
Tel: 01792-232368; 01792-232369
Website: www.cellebrum.com

Positioning: Cellebrum Technologies is into the business of operating in the Wireless Applications space, developing innovative applications and also wireless-enabling the existing ones. They are involved and focused in two major areas: wireless applications development and wireless applications. Uniquely positioned as one of the foremost company in Asia Cellebrum provides a complete set of services and implementation skills for converging technologies, such as telecommunications, mobile phones and the Internet (e-commerce). They have the capability and competency to provide end-to-end solution for diverse technological setups.
Cellnext Solutions

CEO: Aspy D Mehta
Year of Start-up: 2001
Target Customers: Enterprises, telcos, media agencies
Address: Cellnext Solutions A-186, Okhla Phase-I, New Delhi-110020, India
Tel: 011 26818445
Website: www.cellnext.com

Positioning: Cellnext is a next-generation end-to-end enabler of mobile value added services for mobile operators, media companies, content providers, enterprises and others. A subsidiary of the $500 mn Escorts Group and a leading provider for mobile connectivity, applications, solutions, content and services, Cellnext was established in year 2000-01 and works with all major telecom operators and large enterprises like Airtel, Idea, Reliance, American Express, LIC, UTI Bank, ICICI Bank, Citibank enabling all the players in the value chain to deploy value added services quickly and cost effectively. Cellnext has expertise across telecom connectivity bearers like SMS, IVR, MMS,GPRS and has available a range of mobile applications to be deployed on such bearers.
Four Interactive

Co-Founders: Kiran Konduri and Shriram Adukoorie
Year of Start-up: 2006
Target Customers: Enterprise, consumer
Address (India HO): #1132, 4th Floor, 100ft Road, HAL 2nd Stage, Indiranagar, Bangalore-Tel: 91 80 4040 7777
Website: www.asklaila.com

Positioning: Four Interactive is focused on building easy-to-use services that are at the intersection of the mobile, content and the online world for Indian consumers. Asklaila is Indias local information service, launched by the Bangalore-based start-up. Asklaila provides accurate local information along with user-generated content that presents interesting perspectives. Asklaila allows users to search, discover and evaluate local services and businesses. Their service is present in six cities including Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Bangalore. Asklaila launched its mobile service via both SMS (58989) and WAP (m.asklaila.com) to make local information easily accessible the customers on the move. Asklaila entered into a strategic partnership with Airtel to provide multi modal and multi platform local search service to all Airtel customers.
Flytxt

CEO: Dr Vinod Vasudevan
Target Customer: Brands, telcos, agencies, consumers
Address: 2nd Floor, Amstor Building Technopark, Trivandrum - 695 581, Kerala, India
Tel: 471 270 0101
Website: www.flytxt.com

Positioning: Flytxt is the leading technology provider for Mobile Marketing 2.0. Neon, the carrier-class integrated mobile marketing platform from Flytxt enables mobile operators and service providers to unlock the huge potential of mobile as a customer engagement channel.

Flytxt was founded by mobile marketing experts with over nine years of domain experience. They pioneered the mobile marketing agency business with many successful projects like Orange Wednesdays and Cadbury Txt n Wins. Flytxt has won several awards from reputed industry forums including MMA Global for its path breaking innovations and mobile marketing campaigns.

Greycell Mobile

CEO: Siddhart Vyas
Target Customer: Telcos, enterprises
Address: 30, Ambica Society, Usmanpura, Ahmedabad 380015, Gujarat
Tel: 9898441122
Website: www.greycellmobile.com

Positioning: Greycells business model features the development and marketing of products and services for the mobile VAS space. The company aims to offer applications, products and services that will help establish a goal of convenient, affordable, reliable and effective communication services that can be accessed any time, any place and just in time. Whether it be music, video, information, news or value added services, the services are offered across platforms. Expertise involve content managed services, gateways, SMSC, mobile alerts engine, integrated communication services, mobile video delivery, etc.
JiGrahak Mobility Solutions (ngpay)

CEO: Sourabh Jain
Year of Start-up: 2008
Target Customer: Telcos, brands, agencies, consumers
Address: JiGrahak Mobility Solutions No 10, Ozone 2nd Floor, 3rd Main Road,
Ashwini Layout, Ejipura (Off Koramangala Ring Road), Bangalore - 560 047, India
Tel: 91-80-67004000
Website: www.ngpay.com

Positioning: ngpay is the brand name of the mobile commerce service provided by JiGrahak Mobility Solutions. It is Indias largest mall on the mobile. Through ngpay, consumers anywhere across India can shop, buy tickets, bank, order food, pay bills and moreeasily and securelyfrom their mobile handset. ngpay offers a range of mobile services from its fast-growing network of partners. In a simple, consolidated menu, users can transact with over 65 partners across 10 sectors, and this number is increasing every month. Since its launch in February 2008, ngpay has become the fastest growing end-to-end mobile commerce service in India. It has over 200,000 registered users and is already the largest mobile channel for Indian Railways and Fame Cinemas.
July Systems

CEO: Rajesh Reddy
Year of Start-up: 2001
Target Customers: Brands/ad agencies/consumers
Address (HO/India HO): 4th Floor, Maruthi Chambers, Roopena Agrahara, Hosur Road, Bangalore - 560 068
Tel: 80 41105859
Website: www.julysystems.com

Positioning : July Systems is a leading mobile media company. A Mobile 2.0 pioneer with several major media houses and sports leagues among its customers. Julys Mi Channel, the industrys first mobile 2.0 platform, powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile Internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers, Mi Channel provides live, personalized, interactive and multi-media experiences. Mi RevCentral is a comprehensive monetization program for mobile portals that comprises the technology platform, management tools and business relationships required to maximize revenues from mobile inventory.
mChek

CEO: Sanjay Swami
Target Customer: Telcos, enterprises, banks
Address: No 27, SV Towers, 3rd Floor, 80 Feet Road, 6th Block, Koramangala, Bangalore - 560 095
Tel: 80 4179 5900
Website: www.mchek.com

Positioning: mChek is an exciting new payment system that marries your credit card to your mobile phone, allowing you to make payments from your mobile phone. Currently any valid Visa/MasterCard Credit Card issued by any bank in India can be used with mChek. In the future, mChek will also enable debit cards and other payment methods. The vision of the company and its founders was to augment everyones financial universe by creating a mobile payment platform that could make and receive payments securely and instantly over any distance.

One of the key design imperatives of the team was to conceive a product that is in keeping with the times, and one that does not change but rather works with and integrates into the existing infrastructure.

mGinger

CEO: Chaitanya Nallan
Target Customer: Telcos, ad agencies, brands, consumers
Address: 1st floor, #573, 20th main, Koramangala 8th Block, Bangalore - 560 095
Tel: 080 41650489
Website: www.mginger.com

Positioning: mGinger is a service providing targeted advertisements on mobile phones. The consumer base is built through a registration process in which the consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information. Apart from getting information related to their particular interests, the consumers also receive monetary incentives for every ad they themselves receive and for each ad received in their network up to two levels of referrals.

The mGinger platform solves critical problems like content composition, cost of campaign and return on investment measurability for advertisers.

mKhoj Solutions

CEO: Naveen Tewari
Year of Start-up: 2006
Target Customer: Ad agencies, brands, consumers
Address: Suite No 35, 1st floor, Ratna Jyot Industrial Premises, Off SV Road, Vile Parle (W), Mumbai - 400 056 India
Tel: 22 - 26717772/3/4
Website: www.mkhoj.com

Positioning: mKhoj is a Mobile Advertising marketplace that gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe, and has given mobile publishers a way to monetize their traffic. Advertisers can use the vast reach and precision of the mobile medium to create a strong brand and generate leads. Publishers can use mKhoj to get contextual ads for its customers to increase the value of their mobile property.

mKhoj has been rapidly evolving with the efforts of a young team of experienced and highly qualified entrepreneurs who believe that mobile is the future of marketing and has the potential even larger than Web-based advertising.

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