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Marketing to Cell |
Continued from page: 2
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| Shikha Das |
| Saturday, January 24, 2009 |
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| Mast Mobile Media
CEO: Nimish Shrivastava
Target Audience: Telcos, brands
Address: B-2/1B, Nidhi House, Safdarjung Enclave, New Delhi - 110 029
Tel: 11 46029800
Website: www.mastmobilemedia.com |
Positioning: Mast Mobile is a
mobile media, advertisement and technology company based in India and the
US. They target operators and brands, helping them realize significant RoI
via versatile, turnkey, end-to-end VAS platform and integrated ad ecosystem.
Their portfolio includes aggregating advertisements and content, managing
the portal and ad ecosystem, and advising on technology strategy. They have
products focused on mobile ads and music portals, etc. From hosting,
deployment to program and product management, they provide end-to-end
services . They also work closely with many content providers to bring
popular as well as differentiated content to operators. |
| MobiSolv
CEO: Sanjay Gupta
Year of Start-up: 2006
Target Customer: Brands, ad agencies, consumers, telcos
Address: 105 Model Basti, Rani Jhansi Road, New Delhi 11005
Tel: 91 11 23670685
Website: mobiSolv.com |
Positioning: MobiSolv operates a
targeted mobile advertising network for advertising and marketing activities
on the mobile Internet ecosystem. The company currently has hundreds of
publishers which provide multi million impressions per month, and increasing
rapidly. Their USP is a highly targeted and localized mobile ad-serving
engine with strong IP potential. The
buyers are advertisers like brands, advertising agencies, media buyers,
institutions, WAP/mobile portals, etc, who have chosen mobile as a medium in
their marketing mix. There are very standardized models for selling of
inventory. These are impression- based CPM, click-based CPC or
acquisition-based CPL. |
| Mobile Mantra
CEO: KJ Singh (Director)
Year of Start-up: 2000
Target Audience: Enterprise, telcos
Tel: 91 9810065988
Website: www.mobilemantra.com |
Positioning: From just mobile
messaging needs to enterprise level applications, Mobile Mantra connects
multi retail outlets having multiple database to one single platform and
enables communication with customers on their mobile. The company provides
ready to use product for all customer communication needs. Mobile mantra is
a digital cross media agency providing integrated branding, promotion and
distribution solutions. Mobile Mantra
builds digital media on which enterprises can use connected and interactive
services targeting their audiences, consumers and potential customers. They
also create loyalty programs. |
| MosPay Info Tech India
CEO: Shantanu Dash
Year of Start-up: 2007
Target Customers: Enterprises, consumers, telcos, ad agencies
Address: 237,1st Floor, Satya Niketan, Moti Bagh II, New Delhi - 110 021
Tel: 11-32717833
Website: www.mospay.com |
Positioning: MosPay focuses on
mobile applications based on Learn, Work and Play. The objective being to
use mobile phones as a tool for learning, backup, finding locations, hotel
bookings, ticketing, payments, remote control, email, IM, etc. MosPays
experience in platforms like J2ME, Symbian, BREW, Windows Mobile, Mobile
Linux, etc and work on MMI, systems/devices, etc. It has strong experience
in system testing of various mobile handset applications and platforms. It
also has strong experience with data synchronization technology (push and
pull based), Sync ML, Experience with Bluetooth development/integration,
Security and Trust Services API. |
| MyScreen Mobile
CEO: Raghu Kilambi
Year of Start-up: 2007
Target Customers: Brands, agencies
Website: www.myscreen.com |
Positioning : MyScreen is a
patent-pending innovative marketing and advertising solution within the
mobile communications industry. It enables advertisers to communicate with
the consumer, and establishes direct dialog between the two. MyScreens
technology is both a permission and incentive-based marketing model that
allows mobile subscribers to be compensated for receiving targeted rich-full
screen, contextual advertisements which appear at end-of-call, when
subscribers are most receptive to view communications. |
| Nazara Technologies
CEO: Nitish Mittersain
Year of Start-up: 2000
Target Customers: Enterprise, consumer,
Address: 601, Dalamal House, Nariman Point, Mumbai - 400 021 India
Tel: 022-22810303
Website: www.nazara.com |
Positioning: Nazara Technologies
is a mobile entertainment company and content provider to all mobile
operatorsfrom Archie comics to high-end games, wallpapers to songs, games
to puzzles, and entertainment to sacred mantras. Nazara claims to be the
one-stop solution to all entertainment needs. Nazara exclusively licenses
many well known brands such as world famous Sanjay B Jummani, Sachin
Tendulkar, MS Dhoni, Virendra Sehwag, Archie Comics, GM Vishwanathan Anand,
Sameera Reddy and Stardust Gossips and develops mobile contents based on
these iconic brands. Some of campaigns like SachinNazara with Reliance have
been very successful and Nazara will shortly launch Vishwanathan Anand chess
club on mobile. Nazara has become the first Indian player to launch a 2D
mythological game based on Mahabharata called Gurubhakta Eklavya, also
available on iphones. It will soon launch a series of mythological games
based on Indian epics and including Mahabharata, Ramayana, Panchtantra and
Akbar Birbal, etc. It is also working on games based on Marathi and Bengali
movies. |
| Netcore Solutions
CEO: Abhijit Saxena
Year of Start-up: 1999
Target Customer: Enterprises, consumers, telcos, ad agencies
Address: 02 Peninsula Chambers, Peninsula Corporate Park, GK Marg, Lower
Parel, Mumbai 400013
Tel: 22 6662 8000
Website: www.netcore.co.in |
Positioning: Rajesh Jain
launched Netcore Solutions in 1998 to focus on affordable software solutions
for Indian corporates. Netcores mission is to develop products and services
for consumers and enterprises. Netcore has built an impressive client base
of more than 1,000 corporates across 800 locations in India and abroad using
its messaging and mobility products. Netcores mobility division has been
creating benchmark permission based mobile products and services. Created
under the umbrella brand of MyTodayMyToday mobi, MyTodaySMS and MyTodayMOBS
provides an array of services to millions of users across the length and
breadth of the country. |
| NetXcel
CEO: Debasis Chatterji
Year of Start-up: 2000
Target Customers: Enterprise, consumer, telcos, ad agencies
Address: 3-5-798, Prathima Schalass, Basheerbagh, Opp Bharatiya Vidya Bhavan,
Hyderabad-29
Tel: 40-66636600
Website: www.netxcell.com |
Positioning: NetXcell provides a
platform for developing mobile value added services. The company focuses on
development of a specific product based on the operators needs and also
moves along with the operator in understanding the behavior of the products
in the market and enable correction in the process. NetXcells solutions
integrate enterprise IT and wireless environments enabling the deployment of
value added services. NetXcells value added services include information
services on mobile like news, business news, stock updates, horoscopes,
movie reviews, jokes and downloading of ringtones, picture messages,
operator logos, etc. NetXcell introduced Cricket on Mobile, Advertising
on Mobile and Exam Results on Mobile in Indiasome of the most popular
value added services accessed by the mobile users. In addition, the company
also hosts various kinds of value added services. |
| Nimbuzz
CEO: Evert Jaap Lugt
Year of Start-up: 2007
Target Customers: Enterprises, consumers, telcos
Website: www.nimbuzz.com
Address: Vatika Towers, GF, Block A, DLF Golf Course Road, Sector 54, GGN
Tel: 91 124 3054000 |
Positioning: Nimbuzz offers an
all-in-one solution on the mobile, PC and Web for calling, conference
calling, instant messaging, group chat and chat rooms, and photo and file
sending by aggregating popular social and IM communities to deliver VoIP,
(geo) presence and Instant Messaging (IM) to the mobile, PC and Web. They
use the capabilities of mobile Internet to reduce customers communications
costs and encourage the sale of data for operators. Nimbuzz has positioned
itself to become the largest global communications platform for seamless
IP-based communication among mobile devices and social media platforms. |
| Nuevo Telesoft
CEO: Vinay Bhartia (director)
Target Customer: Enterprise, telcos
Address: 5/6 Rushabh Complex, Dalia Industrial Estate, Off New Link Road,
Andheri (West),Mumbai - 400 053
Tel: 26731207
Website: www.nuevotelesoft.com |
Positioning: Nuevo Telesoft
provides mobile and IT solutions to enterprises, facilitating them to mobile
and SMS enable their businesses. They provide complete end-to-end solutions
for setting up SMS short codes, SMS broadcast tools, SMS integration with
databases and mobile advertising and marketing services. They boast of
clients like Puma, Baskin Robins and Provogue. |
| Obopay
CEO: Carol L Realini
Year of Start-up: 2005
Target Customer: Enterprises, Consumers
Address: The Estate, 801-808, 8th floor,121, Dickenson Road, Bangalore - 560
042
Website: www.obopay.in |
Positioning: Obopay is a
pioneering service that lets consumers and businesses purchase, pay, and
transfer money through any mobile phone using Obopays mobile application,
text message or phone Web browser in real time. As the first comprehensive
mobile payment service created exclusively for the mobile phone, Obopay
works on any phone and with any cellular operator to empower consumers and
businesses with the convenience of secure, speedy and convenient mobile
payments. The concept for Obopay
happened while Carol Realini, Obopays founder and CEO, was doing volunteer
work in Africa. |
| One97 Comms
CEO: Vijay Shekhar Sharma (MD)
Year of Start-up: 2000
Target Audience: Telcos, enterprises, consumers
Address: 1st Floor, Devika Tower, Nehru Place, New Delhi 110 019, India
Tel: 11- 4650 0197
Website: www.one97wold.com |
Positioning: One97
Communications provides localized content, robust platforms for network
services and is the perfect partner to take a message to the market via the
telecom media. Launched in December 2000, One97 Communications very quickly
grew to be a company that Business Today profiled and predicted as one of
the hottest companies in India. Today One97 is setting benchmarks in telecom
VAS innovation, creating applications that are unique and relevant in the
domestic and international markets.
It has recently formed many strategic
alliances like Express Network and Osho International. |
| OnMobile
CEO: Arvind Rao
Year of Start-up: 2000
Target Customer: Telcos, enterprises, agencies
Address: #26, Bannerghatta Road, JP Nagar, Phase III, Bangalore - 560 076
Tel: 080-41802500
Website: www.onmobile.com |
Positioning: OnMobile is Indias
largest white labeled VAS company for mobile, a landline and media service
providers. The company offers telecom value added services, voice portals,
ringback tones, mobile content aggregation and distribution, interactive
media portals, mobile advertising, 1-to-1 direct marketing on mobiles and
m-commerce. It provides services like ring back tones, WAP, voice portals,
TV programming, mobile marketing, etc.
The acquisition of French data products company Voxmobili has further
strengthened the product portfolio with products like Phone Backup, Network
Address Book & Mobile Paparazzideployed with many global carriers like
Orange, AT&T, France Telecom, T-Mobile, Wanadoo, and Turkcell. |
| Paymate (India)
CEO: Ajay Adiseshann
Year of Start-up: 2006
Target Customers: Enterprises, consumers, telcos
Address: 7, Ramjanki, 356 Linking Road, Khar (W), Mumbai 400 052
Tel: 22 724 26 626
Website: www.paymate.in |
Positioning: PayMate enables
instant transfer and reciept of money, payment for retail purchases, monthly
utility bills, flight and movie tickets, etc, with speed and safety.
PayMates mobile payment solutions link the mobile phone to any financial
instrument of the customers choice, whether its an existing bank account,
credit card or a prepaid accountturning the mobile phone into a secure
payment tool to be used anytime, anywhere. |
| Phoneytunes
CEO: Taron Mohan
Target Customer: Telcos, enterprises
Address: E-46/8, Okhla Industrial area, Phase II, New Delhi - 110 020
Tel: 011-40503737
Website: www.phoneytunes.com |
Positioning: Phoneytunes.com is
among the most respected players in the telecom VAS domain with a series of
revenue generating services and platforms helping carriers and operators
globally with powerful technological solutions. With over seven years of
experience of working with various telecom operators and technologies,
Phoneytunes has delivered some best-of-breed and carrier grade VAS platforms
helping operators with generating incremental revenues with significant
increase in ARPU. Phoneytunes has a development center in New Delhi, India.
The key values while designing solutions include helping operators with
increase in revenues and reduction in costs. |
| ProtonDreams
CEO: Vunay Bhide (founder)
Target Customer: Enterprises
Address: 5, Gharonda, Gulmohar Path, Off Law College Road, Pune, India - 411
004
Website: www.protondreams.com |
Positioning: ProtonDreams is a
leading provider of Web and mobile enabled workforce management solution
which is tightly integrated with Microsoft Project and Excel; allowing
automated task scheduling and anywhere-anytime response capturing using Web
and SMS technology. Their main area of operation is remote workforce
management. Their focus is on organizations whose revenues are tightly
coupled with productivity and performance of field personnel. ProtonDreams
solutions are targeted at sectors such as; retail, logistic and
distribution, construction, energy and utilities; off-shore exploration and
post sale customer service. |
| SMSCountry Networks
CEO: Satya Kalyan Yerramsetti
Year of Start-up: 2003
Target Customers: Enterprises/ad agencies/consumers
Address: # 408, Aditya Trade Center, Ameerpet, Hyderabad-500038
Bangalore-560 068
Website: 160by2.com, www.smscountry.com |
Positioning: SMSCountry provides
enterprise mobility solutions to improve the effectiveness and efficiency of
enterprise communications. Alongwith enterprise mobility solutions
SMSCountry is a leading provider of targeted mobile advertising on SMS and
WAP through its product called 160by2. Rated amongst top 25 fastest growing
technology companies in India in 2008 by Deloitte, SMSCountry was also
identified as one of top 10 innovative companies in India by Microsoft in
2007. Leading corporates in India and globally use SMSCountrys services to
integrate their CRM and sales systems for real time delivery of information
through SMS. SMSCountry handles accounts of bluechip companies like Cadbury,
Coca Cola India, Hindustan Unilever, Max New York Life, NIIT, Frito Lays,
Virgin Mobile, etc amongst its customers. |
| Sunsilica Solutions
CEO: Venkam Raju
Target Customer: Enterprises, agencies, telcos
Address: B20, Journalist Colony, Jubilee Hills, Hyderabad
Website: www.sunsilica.com |
Positioning: Sunsilica is an
emerging player in the wireless and electronic messaging market. Having
worked with major industry players, the company helps its customers achieve
mobile marketing, wireless messaging and content distribution goals.
Sunsilica develops and markets wireless applications and cross-platform
solutions for clients in various business sectors. Sunsilica was among the
first few companies in mobile computing.
Sunsilica has its development center in Hyderabad, Andhra Pradesh, India. It
is engaged in the business of providing wireless messaging solutions. |
| ValueFirst Messaging
Country Head and Co-Founder: Vijay Shukla
Year of Start-up: 2003
Target Customers: SOHO, SME, Corporate, Govt
Address (HO/India HO): B-17, Institutional Area, Sector - 32, Gurgaon,
Haryana, 122 002 India
Tel: +91 124 4632000
Website: www.vfirst.com |
Positioning: ValueFirst is a
provider of enterprise mobile messaging services with a clear focus on SMS
mobile messaging. It allows its customers to communicate between varied IT
back-end systems and mobile phones using SMS services. The company provides
an end-to-end, carrier-grade mobile messaging services platform that
includes configurable software applications, custom development and
application hosting, as well as connectivity with over 500 mobile operators
worldwide. As part of its offerings ValueFirst provides access to an
intelligent mobile messaging middleware, products and service support. The
companys mobile messaging platform supports both CDMA and GSM handsets. |
| Webaroo
CEO: Beerud Sheth
Year of Start-up: 2004
Target Customer: Enterprises, consumers, telcos
Address: 3rd Floor, Unit No CM-1 SINE/CSRE Building, IIT Bombay, Powai,
Mumbai - 400 076
Website: www.webaroo.com |
Positioning: Webaroo was founded
in June 2004 with the vision of developing innovative mobile solutions for
the consumer market. Over the last three years, Webaroo has developed
several market leading products. Some have already achieved a significant
market traction, while others are well on their way to getting there.
SmsGupShup is perhaps the most popular product of Webaroo. It is a mobile
group SMS service that allows users to create mobile communities and
broadcast messages to them. GupShup is growing rapidly with thousands of
groups on topics such as finance, entertainment, lifestyle, health, sports
and technology. |
| Ziva Software
CEO: Ajay Sethi
Target Customer: Telcos, agencies, consumers
Address: Building 817, 2nd Floor, 20th Main, Near 80 Feet Road, 8th Block,
Koramangala,
Bangalore - 560 095
Tel: 080 25704510
Website: www.zivasoftware.com |
Positioning: Ziva provides
products and services in the Mobile Search domain. They have taken a leading
step in the next generation of integrated mobile search and social
networking with platforms built to fundamentally change the way people
access and interact with information from a mobile phone.
To meet highly specific industry and application
requirements, they also offer a range of business solutions, targeted at
different members in the mobile industry, each designed to return the right
information with minimal clicks and maximize their return. The companys
suite of search products aligns search with the interests of different
players in the mobile value chain and creates a value proposition to all its
members. |
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