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Obamanomics for Outsourcing
All along, Obamas policies have carried a few phrases like protecting American jobs, buy American, tax multinationals who move jobs offshore, level global playing field. For the global outsourcing industry, the phrases are no music; more like a death-blow
Thursday, May 21, 2009
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It is difficult to analyze the implications of Obamas policies on the outsourcing industry in isolation. Hence, we will look at some macro areas and identify where there could be possible implications.

Regulation of the US Workplace: The current framework allows easier unionization and equal access to employees for the unionization process. The union contracts stipulate the extent of outsourcing permitted and to that extent, in some industries, this would have a bearing on how much work gets outsourced. Institutions that received a portion of the bailout money are prohibited from hiring H1B workers. This has had an impact on staff augmentation companies in the technology sector. There could also be stipulations on employment of foreign nationals by US companies. However, there are no new labor protections under NAFTA.

International Trade Policy: The core elements of WTO, NAFTA, and other free trade agreements stands. The Buy American policy is applicable only to steel and construction material, at least as of now. None of the policies, even those which may sound protectionist, contravene any of the WTO regulations, according to Bierce.

How Obama Intends to Prevent Tax Abuse
Obama is looking to raise taxes on multinationals because they have become so sophisticated at minimizing global taxes. The draft legislation that adopts his views is the Tax Haven Abuse Act of 2009, introduced on March 2, 2009, by Sen Carl Levin in the Senate and Rep Lloyd Dogett (D, Tx) and sixty-three co-sponsors in the House on March 3, 2009. In early May, the treasury department issued its own analysis for removing tax incentives for shifting jobs overseas.

The key objective is to attack artificial tax schemes that have no substantial economic effect, particularly where the foreign subsidiaries have no employees and no business other than to serve as an accounting entry for tax minimization. A secondary objective is to raise taxes on US multinationals since they get to deduct foreign taxes immediately but dont have to recognize US taxable income till they actually declare dividends from foreign subsidiaries. That will change.

I dont see much impact of this on the mainstream IT services and BPO activity

William B Bierce, founder and partner, Bierce & Kenerson PC

The draft legislative version of the Obama tax proposal would tax foreign corporations as if they were domestic corporations where the management and control of a corporation needs to be treated as occurring primarily within the United States because, substantially all of the executive officers and senior management of the corporation who exercise day-to-day responsibility for making decisions involving strategic, financial, and operational policies of the corporation are located primarily within the United States, and the law would disregard corporate formalities and corporate offices and directors, if the decisions are made by individuals resident in or citizens of the United States.

There should be little impact on US service providers with foreign BPO service delivery centers:

  • Companies that ship jobs overseas would still be entitled to prove that their foreign BPO captives have substantial economic effect, under the regulations to be implemented within two years after the law is enacted.
  • It is not clear how the changes would raise taxes, but they could
  • deny foreign tax credits for foreign taxes paid on offshore operations by foreign captives
  • reform tax deferral rules to curb a tax advantage for  investing and reinvesting overseas
  • The US treasury already issued an Internal Revenue Bulletin, 2006-34, that says back office work does not require a significant profit markup since it does not generate new customers, products, technologies or competitive advantage.

The impact on offshoring to captives would be minimal since the capital expenses of establishing and growing a major offshore BPO captive are low, and little reinvestment of dividends is required to continue their operations. All things being equal, the tax changes could promote offshore BPO to unrelated service providers. It might have some impact for virtual captives, but straight offshore ITO and BPO would not be affected since there are unrelated companies rendering the services and charging arms length pricing. Theres no risk of collusion or tax avoidance there.

The tax proposals aim to increase US jobs in various ways, but not very effectively. In short, the annual tax impact might be only $10 bn a year over ten years.  The economic benefits of captives and outsourcing far exceed this amount: access to large labor pools, work cultures, wage arbitrage, absorption of volatility in transactions processed, conversion of fixed cost to variable cost, hiring a skilled HR manager to manage the onboarding, training and career path of the individual who has non-pyramidal options for personal development across multiple client enterprises, and local legal regimes that offer a modest level of regulatory restrictions.

Environment: Environment (and energy) has always been a hot button issue for Obama since the campaign days. There is a proposal for cap and trade in energy credits and an effective tax on energy consumers. It might adversely impact the competitiveness of the American industry, especially in energy-intensive sectors like manufacturing. No particular implication here for the global services industry.

Global Sourcing Strategies in the Obama Era
For Service Providers
  • Integrate locally (like the Japanese automakers in 1980s )
  • Focus on advantage of outsourcing over captivesthe gap is going to widen
  • Costs
  • Skill-sets
  • Variability of cost profile
  • Offering virtual captives is an opportunity
  • Understand new risk-sharing expectations and risk-management
  • Develop proprietary IP to escape commodity pricing

For Enterprise Customers

  • Benefits of outsourcing will continue to outweigh the costs
  • Outsourcing will have a slight advantage over shared services captives
  • Supply chain risk management to support emerging mandates
  • Data Protection and Privacy
  • Business Continuity
  • Relationship Governance
  • Compliance

Foreign Direct Investments: Foreign investment would continue to get promoted under bilateral investment treaties and WTO trade-related investment measures and zero capital gains tax is likely to continue. However, foreign acquisitions of US companies would factor in national security considerations. Service providers who handle projects that involve national security would have to pass through higher scrutiny so that US security interests are not harmed. Overall, foreign direct investments would continue to get welcomed and such companies as Tatas, Infosys, etc, are encouraged to hire US workforce.

Taxation: Taxation has been one of the most important areas in Obamas campaign promises. The basic thrust here is to stop abusive tax structures that promote jobs offshore. The two-pronged approach here is to stop Americans from tax abuses by concealing assets in safe havens and by asking companies to repatriate foreign income immediately, rather than deferring it, so that they can be given a tax credit (as per international tax treaties). This could mean a slightly higher tax rate for some companies. Overall, there is no tax impact on foreign companies and American companies can continue to do business as usual in offshore locations.

Data Protection and Privacy: The current framework in the US is very disjointed, compared to comprehensive frameworks prevalent in Canada and European Union. Obama is championing large-scale adoption of automation in healthcare using IT and federalizing data breach notification under which encryption is promoted as a safe harbor. It means that service providers engaged in aspects of healthcare IT and BPO would need to give notice to Americans that their personal information is outsourced. Such companies are therefore going to assume higher risk and would have to accordingly plan for risk management and privacy data protection strategies.

Ed Nair
The author is editor, Global Services, a Cyber Media publication. With inputs from William B Bierce, partner and founder, Bierce & Kenerson PC

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