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A Bold New World
The global meltdown, presents businesses with the chance to re-think their IT policies and investments with new mobile technologies
Friday, November 06, 2009
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Mobility is emerging as one of the most important aspects of enterprise IT infrastructure today. Mobile phones and internet have transformed the way we communicate, share information, and conduct business. Information technology has been evolving relentlessly supported by constant research, and fueled by the fundamental desire to communicate which is driving the voice and data communication. This is in turn changing the way enterprises work.

The high growth Chinese and Indian economies together, present the single largest market for telecom technologies, including mobility technologies in the Asia-Pacific. India and China combined together constitute a billion strong wireless subscriber base. In India, total wireless subscriber base is over 370 mn, while the total telecom subscribers number is over 410 mn.

The telecommunication technology and in particular, wireless technology, has enabled businesses to re-think their existing business processes, and has taken connectivity and mobility to a new realm. Significant wireless bandwidth levels and the arrival of converged networks have unleashed a new frontier in workforce mobility, delivered via powerful handheld devices.

As enterprise mobility technologies mature, more businesses, including small, medium, or large enterprise will be able to leverage true mobility across the Asia Pacific, thus opening up newer applications areas and choices. According to IDC, there will be a trend towards demanding more value from vendors, and a greater focus on total cost of ownership. As the world faces a global meltdown, it will present businesses with the chance to re-think their IT policies as well as their IT investment plans, with a strong focus on cost efficient long term options. There are several examples of leading mobility technologies. These include retail, logistics, and healthcare segments, where one is seeing uptake of WLAN and mobility technologies. Some of the outstanding examples are Sir Run Run Shaw hospital in Beijing, China, and Bumrungrand hospital in Thailand.  These examples represent a trend which will only accelerate as time progresses.

True Mobility
A truly mobile workforce can access all enterprise tools, from phone and email, to real-time specialized back-end business applications on a single device built for everyday business anywhere, anytime. Instead of stand-alone disconnected voice and computing capabilities on different devices, workers inside and outside the four walls stay integrated with the enterprise. The result is a shift in focus from mobile business communication to true mobility.

True mobility exploits the emergence of converged, next generation networks. There is an untapped market for application service providers who specialize in developing tailored mobile solutions for businesses. Enterprise operations and workforces also benefit from next generation mobility. Real-time connection to business systems improves workforce productivity and overall efficiency wherever operations are conducted. It empowers the individual worker, and gives access to critical information, so that there can be improved decision making, and the enterprise becomes more effective in serving customer needs. Enterprises can also use this platform to integrate all their business critical processes to ensure clear visibility to the various business processes, and gain latest information whenever they need it and wherever they need it.

The concept of true mobility often brings to mind chunky brick like devices that are difficult to manage. However, todays enterprise mobile devices have merged with consumer style ergonomics, introducing true mobility in new industries such as health, mobile field force automation, hospitality, transportation, etc. Armed with comprehensive set of productivity tools, workers can strip time and duplication from daily processes. Data can be captured instantly; paper forms and associated manual errors are eliminated. Business systems are kept up to date with more accurate, real time data.

On the operations front, sophisticated mobile solutions increase visibility into the business. Management can incorporate real-time facts into decisions, improving throughput and production management. Inventory levels can be reduced and turnover increased, by responding to peaks and troughs in demand more efficiently. In turn, staff can be scheduled more economically to help control labor costs.

Benefits
Some of the key mobility benefits include that it empowers people to be more productive; offers speedier and reliable wireless communications; improves efficiencies from better supply chain and inventory management; improves customer service; and offers competitive advantage from real-time information.

Technology is under constant pressure to make business more efficient using less dollars and resources. Merging phone, PDA, laptop and many other devices into a single device translates into less management time and cost. Typical consumer devices do not offer the wide range of functionalities in a rugged form factor for the enterprise, and are designed as commodities with a twelve to twenty-four month lifecycle. An enterprise integrated voice and data device has the durability to last up to seven years, almost three times longer than a consumer grade offering and provides service cover that extends beyond its expected lifespan. This is critical to CIOs looking to secure and maintain a standard operating environment (SOE).

Central management is also critical to security issues caused by the explosion in business mobility. With immense amounts of data being transferred wirelessly, or stored in mobile devices, virus protection and management are a major concern. Workforces cant do business anywhere, anytime unless their data is safe. This is only possible when IT can monitor devices 24/7; quickly update patches to eliminate weaknesses; detect, lock and wipe devices that may be lost or stolen; or enable a mobile VPN to ensure the security of highly sensitive data.

Mobility across Industries
Mobility is the key to efficiency and business functioning across industries like healthcare, retail, finance, supply chain, manufacturing, energy, and utilities.

A typical advanced IT enabled healthcare delivery system would have mobility applications running on rugged, sealed mobile computing devices. These mobile computing devices are connected to the network using a secure wireless LAN infrastructure and can access the hospital information system (HIS). The WLAN acts like a glue which connects inter-alia asset tracking tags,, VoIP phones carried by healthcare workers, and mobile computers, and this combination of tools and wireless infrastructure helps deliver the various solutions. A combination of hardware, wireless infrastructure, mobile computers, and hospital information management applications offers solutions over mobile platforms which can be used by healthcare professionals to review patients medical histories, update patient information, check for drug interactions, and look at lab results and x-rays and do much more so that significantly higher levels of patient care standard can be achieved all from the point of activity: the bedside, the nurse station, the front office, in surgery or on the go within the hospital.

Like healthcare, retail is another sector that can leverage IT solutions to transform the industry. Indias retail market is the fifth-largest retail destination estimated to grow to $ 427 bn by 2010 and $ 637 bn by 2015. Players are increasingly deploying advanced information technology tools for managing their supply chain, warehousing, and logistics requirements. Even the small scale retailers are embracing IT solutions to spruce up their operations. Simple technology like barcodes can be used in hundreds of applications across a variety of industries and have evolved in recent years to another form of scanning known as imaging where more information can be contained in the symbology. Furthermore, scanning technology has vastly improved since the first scanners. They come in a variety of forms including handheld, rugged, fixed, wearable and as part of a mobile computer to name only a few.

There is so much more to the anatomy of mobility than voice, email and calendars. Its evolution during the previous twenty years is only the tip of the iceberg; new paradigms in GPS enabled location-based services, virtual healthcare, customer service and business transparency, have only begun to be explored.

e-Health, field automation and e-education delivered via highly powerful mobile devices are possibilities that go beyond traditional mobility, and are fast becoming a reality.

Mobility is not a choice anymore but an imperative. Change is inevitablebe ahead, not behind it.

Jayant Rastogi
The author is head of sales & regional sales director, enterprise mobility (symbol), enterprise mobility solutions, Motorola India
maidqindia@cybermedia.co.in

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