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Taking a hint from legacy brand wars between Coca-Cola and PepsiCo, storage
company, Seagate has taken on Western Digital. It is attacking the marketing
drive of WD Caviar Black, with IntelliPower feature; calling it bogus and
misleading.
Seagate has floated a white paper on its website, where it is referring to a
report by StorageReview.com. It is also sending similar emails to all its
registered partners, saying that WDs IntelliPower trade name is causing
customer confusion.
The email reads, By listing vague specifications on the manufacturers
website, the term IntelliPower has been misunderstood to mean that the drive
is capable of operating at variable rotational speeds (between 5400-7200 RPM) to
save energy, and improve performance. However, indications based on Seagate
competitive testing, and similar industry benchmark testing, show that
IntelliPower drives are spinning at a fixed 5400 RPM, and not at variable spin
speeds.
Seagate claimed that it offers two 3.5 inches form factor hard drives, with
specifications of 5900 RPM (instead of 5400 RPM) to address customer needs for
low power consumption, balanced with data throughput.
Based on benchmark testing, these drives generally display a higher level of
performance compared to WD IntelliPower drives, it adds.
The report by StorageReview.com states, The manufacturer is careful in not
directly citing spindle speed, instead nominally positioning the Caviar GP as a
7200 RPM-class drive. Under its IntelliPower moniker, WD claims a
fine-tuned balance of spin speed, transfer rate, and cache size designed to
deliver both significant power savings and solid performance. Some folks have
misinterpreted some admittedly vague specs on WDs website. Under rotational
speed, the manufacturer cites IntelliPower (5400 to 7200 RPM). This does not
mean the drive dynamically changes its spindle speed during operation.
A Wall Street Journal report says that, since the beginningof the year,
Seagate shares soared by 241%, while WD at 206%. The two are always compared in
terms of performance and storage.
Furthermore, clearing its stand, Seagate claims to take a different view of
communicating. It asserts that the key product specifications are clearly
mentioned to their customers. They continue to publish all product
specifications deemed important by its customers; including RPM, cache, and
areal density.
Akanksha Prasad/CIOL
maildqindia@cybermedia.co.in
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