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For IT businesses, most parts of the years 2008 and 2009 havent been so great. Even for the Mumbai based Paramatrix Technologies, these past years were no different, except that the company utilized the tough time in innovating and developing a software application, ActionView for cricket analysis.

According to Mukesh Thumar, MD, Paramatrix, "The company mainly focuses on the BFSI sector, but during the recession, in 2008, it thought of developing a new software in the field of sports.

At that time, BCCI became our client as we were developing a website and capturing data for its first-class matches. And hence, in a period of six to seven months with a technical team of about ten people, we developed a cricket match analysis softwareActionView1.0," Thumar explains.

During the software development phase, BCCI allowed our team to use its grounds and facilities for testing the program," he adds. Interestingly for Paramatrix, its software development phase coincided with the conclusion of the first ever twenty20 cricket tournament and the Indian Premier League in the country.

Eventually Paramatrix found its maiden customer in the form of an IPL franchise team, Rajasthan Royals, which has been extensively using the software for the past two years now. Later on, Board of Cricket Control in India (BCCI) found the software quite interesting and useful. So, today all the thirty-seven cricket associations across India are working on Paramatrixs ActionView software.

The first version of ActionView1.0 was launched in the later part of 2008, while its enhanced version ActionView1.2 was released in 2009. In terms of features, it provides advanced match reports with minute statistical details on batting, bowling and field analysis along with multiple innings and scorecard tracking, on the fly statistical reports even during a live match, single window based dashboard and others.

It is a Windows based application built on .NET 3.0 technology that works purely on open XML database, which allows easy integration and functioning with other programs and applications. The application is highly interactive with its graphical user interface (GUI) for easy operating, buffer data storage for storing all match related data, and uses modern backup techniques. Also, it has features like live match video edits with customization that allows video compressions in different formats and types, parallel video plays and analysis.

According to Thumar, "Compared to other similar softwares, ActionView doesnt need any high-end computer systems or laptops, but can easily work on standard systems with 1GB memory." He points out that similar software from competitors need SQL servers and high-end systems, in addition to its high cost.

At present, the enhanced versions ActionView1.2 is available in the market at a cost of Rs 1.5 lakh per license; while its lower version with limited features and modules costs Rs 25,000. For colleges, schools and small cricket clubs which need limited features, the lower version of ActionView1.2 is quite useful and affordable too," says Thumar.

Paramatrix will be rolling out ActionView2.0, the advanced edition which has the combined features of both motion and match analysis, and it is expected to hit the market in the next few months. Its part of the companys future business roadmap.

Apart from cricket, Paramatrix also offers analysis software for lawn tennis. Thumar adds that the company has received indirect inquiries via BCCI from Asian cricketing nations like UAE, Sri Lanka and others for ActionView.

Pankaj Maru/CMN
maildqindia@cybermedia.co.in

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