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MakeMyTrip.com
Business: Travel Services
Thursday, February 22, 2001

The challenge

The company wanted to create a one-stop travel shop that would provide all travel related bookings and confirmations online. The idea was to attract foreign tourists and at the same time cater to Indian customers through a strong offline presence backed by a simple online booking system.

E-solution

The project, which was developed in consultation with NetAcross in April 2000, involved the creation of a database with detailed information on various destinations. The online flight bookings have been enabled through the computerized reservation system (CRS) from Amadeus. The portal has been designed to provide all travel-related information including visa, passport and foreign exchange and services such as hotels, cars and package bookings to fulfil the needs of the travelers.

There is a huge archive of photographs, videos, and maps to attract tourists.

Benefits

On the one hand, the online service makes the life of travelers easier by providing them all the required information in one place. On the other, it cuts down the amount of manual labor that would have been required to physically attend to such inquiries. The centralized database of airlines and hotels not only allows online bookings, but also enables tourists to plan their trips better. Discounts or cost benefits availed in the process can be passed on to the tourist. The traveler not only has more to choose from, but also gets other value-added services.

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