It certainly didn’t look as if the IT industry was recovering from a
slowdown. The annual Nasscom event wore its usual glitzy look, bursting as it
was, with software executives, country development officials, VCs, and
government officials.
Communication, IT and Parliamentary Affairs minister Pramod Mahajan
inaugurated the Nasscom International IT Conference 2002 for the third
consecutive year. After paying rich tributes to the late Nasscom president
Dewang Mehta, Mahajan threw in some interesting statistics— The Indian IT
industry currently exports to 102 countries. Only 10% of the total revenue comes
from 94 countries with the US accounting for a whopping 62 % followed by 24%
from Europe, and 4-5 % from Japan. Mahajan’s three-point prescription to
overcome the slowdown went like this— Focus on geographies beyond the US, look
at the emerging domestic market, and look at BPO as a high growth opportunity.
LET
THE LAMP OF KNOWLEDGE GLOW: Maharashtra chief minister Vilasrao
Deshmukh, IT and telecommunications minister Pramod Mahajan and
Nasscom chairman Phiroze Vandrewala at the ICT exhibition in Mumbai
In his keynote address in the ‘Industry Leadership Talk’ session, TCS CEO
S Ramadorai said, "I see the future unfolding a transition from the
technical software services of today to knowledge domain-based services enabled
by IT tomorrow. That is the value transition we need to be prepared for, by
actively investing in the creation of this future". The key message was
that the industry, academia, and the government must collaborate today, for a
better tomorrow.
While accepting the onus of sustaining the growth of the Indian IT industry
by exploring merging opportunity markets and technologies, Nasscom urged Mahajan
to increase investment in IT implementation by the government sector. Nasscom
president Kiran Karnik said, "Nasscom estimates that government spending
accounted for only 15% of India’s total IT spend in 2001-02. Keeping in mind
the future growth of the Indian domestic market, it is critical for us to not
only scale the efficiency of current investment but also identify priority areas
in the government sector for further investment."
The event also saw a courtship battle among countries- Canada, UK, Belgium,
Malaysia, Singapore, Italy, Germany, Australia, Japan, and even Wales and
Scotland, wooing investment into their respective countries. But, this
definitely added the ‘global’ dimension to the event. A sample pitch from
Nigel Griffiths, Minister for Small Business, UK, "I am convinced that the
IT sector in UK has a brilliant future. I want you to be part of that future!
You are a powerhouse of IT human resources. Of the visas we granted to incoming
IT workers last year, 63 % went to Indians. I can promise you the warmest of
welcomes." The theme of the Nasscom 2002 Conference was ‘India Software
Inc: Sustaining Growth’.
Short-term
imperatives for the Indian IT services industry
Fundamentally
improve new customer acquisition, key account management
Identify
and capture new ‘white space’ opportunities
l Pursue
alliance opportunities with system integrators
Define and pursue
a systematic M&A agenda
Dis-aggregate the
organization and institute performance ethics to de-bottleneck
growth
Emerging segments for Indian
IT companies
in
$ billion By 2005
White Spaces
Estimated Opportunity
New Verticals
115
New services
250
Small and medium customers
150
New geographies
120
Parallel to the conference was ICT India 2002- a joint IT show put up by
Nasscom, MAIT, and CII. Also inaugurated by Pramod Mahajan, the event was
attended by Maharashtra Chief Minister Vilasrao Deshmukh, Nasscom president
Kiran Karnik, CII president Subodh Bhargava and MAIT president Vinay Deshpande.
SCRIPTING
SAFETY: Sify CEO R Ramraj, IT and telecommunications minister Pramod
Mahajan, Reserve Bank of India governor Bimal Jalan and Controller
of Certifying Authorities K N Gupta show off India’s first digital
signature
With an expected visitor base of over 2,00,000 spread over 4 days, the show
housed 300 stalls put up by 150 exhibitors. The theme of the show was, ‘Growing
the domestic market’ with participation from leading companies like Wipro, TCS,
VSNL, AMD, Intel, Hughes, Jetro, Rolta, CIDCO, the Gujarat government, the Kara
government and the Indo-Italian chamber of commerce. The exhibition was set up
by CyberExpo, India’s leading IT exhibitions company.
The conference presented a preview of the Nasscom-McKinsey 2002 study to be
released in April 2002. The special session moderated by Nasscom chairman
Phiroze Vandrevala and Nasscom vice chairman Arun Kumar was addressed by Noshir
Kaka. Gautam Kumra of McKinsey discussed the emerging forces shaping the Indian
IT services industry and detailed the initiatives that need to be taken by the
IT industry in order to sustain growth in the immediate future.
The conference witnessed a historic event, an ‘e-letter day’ as termed by
Mahajan. India’s first digital signature was adopted by Pramod Mahajan in an
e-mail sent to the PM. The second digital signature was taken up by Bimal Jalan,
RBI Governor. SafeScrypt, a Sify company, became India’s first Certifying
Authority (CA) for digital signatures. K N Gupta, Controller of certifying
authorities revealed that more CAs would be appointed shortly and the area would
get a real boost in times to come.