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The Rural IT Advocate
Tuesday, September 14, 2004
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The retail giant ITC's leadership in IT implementation is visible in its strategic deployment of IT to cover virtually everything: from supply chain management and sales and inventory management to scientific/statistical models based procurement and processing of tobacco leaf; from CRM for agri-business to anywhere, anytime access to IT applications.

The company has gained significantly in its operations by bringing down the lead time involved in the shipment process for finished goods from 48 hours to on-demand basis.

The company has evolved new methods to utilize IT to improve farm gate productivity and price realizations, and thus, farmers' income levels. It has also done the integration of ERP with handheld terminals and wireless technologies to acquire product traceability for quality improvements in the procurement and processing of tobacco leaves. Also its development and implementation of handheld terminals with Wi-Fi at the tobacco auction platforms for the leaf tobacco business to enable on-line information availability is remarkable.

VVR Babu, 
CIO, ITC
Best Advocate Award

In order to meet the business need of capturing procurement transactions of leaf tobacco across 70 rural locations, the company decided to implement a solution using handheld terminals with Wi-Fi. This was a risky proposition considering the lack of wide area connectivity, lack of education, handling of expensive equipment by field staff. But at the same time, this deployment has also helped reduce the load on the head clerk at the aggregating godown who earlier had to enter over 3,000 records a day. The new implementation has made possible the instant, error-free reconciliation of stocks. VVR Babu, CIO of ITC, bags a very well-deserved Best Advocate Award.

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