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Sandeep Tawde had hit rock bottom. His poultry-farming business was on the
verge of bankruptcy. There didn't seem much else he could do any more. Might
as well go visit the newly opened Internet café in the village. He did, and it
changed his life.
Tawde's café visit might well go down in history as one of the most
profitable cyber journeys ever made in rural India. What was then an exotic new
tool gave him exotic options, and this B.Com graduate decided to make a drastic
change in the kind of birds he reared, moving from poultry to emus. The
32-year-old emu farmer has, in the last three years, made profits of Rs 6 lakh,
since that life-altering online quest, by selling more than 1,200 birds.
Says Tawde, "I found out a lot about emu farming from various sites and
then started on a 60-acre farm with an investment of Rs 2 lakh. Subsequently, I
set up an Internet kiosk in my farm, the first in the whole of Baramati, and
have been using Net since then to both market my products as well as acquire
information on them. I also started pomegranate farming, again after gathering
information about it online, and last year even sold about eight to ten tonnes
of pomegranate online to a buyer in Taiwan. Now I get online orders for emus
too, from places like Saudi Arabia."
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Computer literacy on wheels: a specially fitted bus takes IT literacy to 54 schools in Maharashtra, covering 6,700 students, most below the poverty line. Inside this bus, they learn to use computers
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Pandare village, near Baramati, has indeed taken to IT: milkmen use smartcards; kiosks provide agricultural info; even the kids seem to know that they are in the vanguard of change
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Tech on the Cards: Dattatreya, Dattu, and Prabhakar, milkmen from Pandare, have smartcards to which records of the milk they deliver are updated through a PoS terminal
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The "Net" effect: 60% additional profits compared to offline
business because of large export orders; more than 27,000 people visiting his
farm following online information; and, most importantly, the formation of a
Maharashtra Emu Farmers Association with 48 farmers, who use mail and video
conferencing to not only share inputs but also sell abroad as a consortium.
Rural Revolution
Tawde's isn't an isolated success story. The Internet revolution is no more
merely a hep topic for discussion at seminars held at swank five-star hotels. It
has become something more wondrous-it is now the stuff of mundane life in
rural India. The digital revolution, mostly in the form of Internet kiosks, has
come home to where the majority of India's people live.
Take Mohan Tambe's story. Tambe is a tomato farmer in Pimple-Jagtap, a
sleepy hamlet about 100 km from Pune. Last year, most of his tomato crops were
damaged, and despite running from pillar to post, Tambe couldn't find any
solution to his problem. Finally, he walked into the Internet kiosk run by the
Grameen Information Center (GIC) in association with Krishi Vikas Kendra (KVK)
in Baramati. Not only did he post his queries but he also showed photos of his
damaged crops online to the KVK experts.
"The response I got helped me save crops worth Rs 10-12,000. Also, the
medicine the KVK experts at Baramati recommended cost me only Rs 450, while what
other sources hereabouts were recommending would have cost me three times as
much," says Tambe.
You need to thank the telecom revolution for this, because other vital basic
infrastructure is still entirely lacking in many of these villages. There is no
motorable road to Tawde's farm: in Pimple-Jagtap this correspondent had to
walk through knee-deep slush. And the Net was not working then, since there was
no electricity. The radical potentials this virtual revolution embodies can
hardly be harnessed without the contiguous development of real infrastructure-power,
road and water supply-to support the virtual one already in place.
It's not only agricultural farmers who are reaping the benefits of Internet
kiosks. During my journeys through vast expanses of this real India, I met
different sections of people who were effectively employing IT for various
businesses. Here's a list, culled at random: it includes milkmen, fishermen
and even traders in the village mandis. Dattatreya Jagtap, Dattu Bhosale,
Prabhakar Bhosale and Dhansingh Bhosale, all milkmen in Pandare, a village near
Maligaon, have become digitally empowered thanks to smartcards. Each of them now
carries the smartcard when they go to the milk co-operative center to sell their
produce. An attendant at this center carries a PoS terminal through which these
cards are passed, recording every commercial detail of these transactions. The
earlier nightmarish hassles with middlemen or about the quantity of milk sold
seem to have fled with the dawning of the IT-empowered day.
IT helps offshore too. For instance, Muthumaran, a fisherman in Perikalapet
village near Pondicherry can drag his boat into the blue waters of Bay of Bengal
without the fear of encountering an unexpected storm. He can also sail to the
exact spot where he would get a large catch of sardines. All this is possible
only because Muthumaran now gets information about how high or low the waves
will be, whether there will be any tricky currents and most important of all,
the potential zones of fish aggregation from the local phone in his village
panchayat office.
Interactive Educational Tool
The amazing thing about this whole endeavor is how far IT has come from
being an ivory-tower luxury to an almost commonplace, but nevertheless, vital
everyday component of life even in impoverished rural Indian villages. One does
not know what to be more amazed at: the ease with which these often illiterate
villagers were taking to what was for them a technology unlike any other they
might have heard of, or the dogged persistence of those who pioneered the
introduction of the technology as well as ways of using it. The wholehearted
participation of the Tawdes, Tambes and Bhosales in making IT a grand success
story in our villages was indeed an eye-opener.
Huge strides are being made in the imparting of IT eduction and training. I
myself came upon three such instances during my Bharat Gram Darshan. One was in
the Urdu Medium Baramati Nagar Parishad Primary School No. 1. There I met sixth
standard students Bushra Aslam Baghban and Aliya Sayeed who were learning the
basics of computers at sleek LCD monitors inside a bus in front of their school.
They do this one hour every week when the bus comes to their school. One should
not miss the social significance of this particular instance: here it is Muslim
girls from families below the poverty line that are being provided with this
most modern education. Then there's also Khadija Bibi of Kolmanna, a remote
village in Malappuram, one of Kerala's most backward districts. Every evening
after working in the paddy fields, she comes to the newly-opened eKendra in her
village, where she learns how to email, in Malayalam, her uncle Rashid Baig in
Muscat.
If one doesn't get carried away by the politics behind reports on the
latest census findings, one can admit that there is something really worrying
about the low literacy level amongst females, especially those from the Muslim
community. It is facts like this that make the Bushras and the Aliyas and the
Khadijas and what is happening with them even more exciting, relevant and
important.
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Virtual relief:
Tambe, a farmer from Pimple-Jagtap, near Pune, was saved from the brink of disaster by remote advice. His tomato crop, worth thousands, would have perished had he not been able to get advice on the Internet based on photos of his damaged crop. Net result: Tambe's crops were saved, and he made a neat 60% profit too
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Sandeep
Tawde, from Maligaon, near Baramati, is in good company. The Internet introduced him to emu farming and he made a fortune. Sandeep's emus go as far as Saudi Arabia while, his pomegranates, another trade-area that he hit upon courtesy the Internet kiosk in his village, are sold in tonnes to Taiwan, via the Net
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Ramjanam from Goraha village, near Kanpur, got timely medical help and is fast recovering. After months of fatigue and indisposition that local doctors could not treat, he was able to avail medical help from Kanpur through videoconferencing, and was diagnosed as suffering from thyroid disorderttp
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While Baramati has its bus, Bithoor near Lucknow has its thela. Five days a
week fourteen-year-old Kanhaiya and his friends, who do not even go to the local
school, attend the computer education classes, conducted with a computer on a
reddle-cart, which teach them the basic applications of word processing,
Internet, Excel and PowerPoint, all in Hindi. His elder brother Jeevlal, who has
completed these courses, is now learning accounting packages and web designing.
IT also affords "lifestyle luxuries", once livelihood, education
and healthcare in these villagers have been taken care of-that is, the
relative luxury, in Indian terms, of not queuing up to pay frequent,
hassle-prone utility bills. Many villagers in Kolmanna and other Malappuram
villages use their eKendras to pay these bills, perform Netbanking, make revenue
remittances and so on. While Malappuram is part of the Kerala government's
Akshaya project, which offers these financial services routed through an SBI
online ePayment gateway, even private players like ICICI are not lagging behind.
Says Sharad Rambhau Bhosale, who runs an Internet kiosk in Pandare, "ICICI
Bank has started an Internet banking access center in my kiosk, and within 15
days of its opening, I sold 15 ICICI Prudential insurance policies online."
The Pioneers
One thing that surprised me was that most of the endeavors I encountered
were not part of the standard e-governance projects all states showcase. Critics
complain that not only are most such projects irrelevant, they mostly never make
it beyond the pilot phase. In many instances, it was private organizations and
NGOs initiating them in collaboration with the government or some
philanthropist. However, funding becomes a problem in many of these cases after
the initial hoopla. Corporate support is a solution, especially since it implies
a wider publicity blitz. Perhaps, in future, a more balanced public-private
association will be the order of the day.
Some beginnings in this direction have already been made. The now defunct
Media Lab Asia's association with the various IITs was one such effort. In
Maharashtra, the Vidya Pratishthan Institute of Information Technology (VIIT),
the Krishi Vigyan Kendra in Baramati and the Pune-based Mahratta Chamber of
Commerce, Industries and Agriculture (MCCIA) have been in the vanguard of
similar cooperative projects, with Uday Borwake, chairman, MCCIA and Dr Amol
Goje, director, VIIT, being the driving force behind one of these initiatives.
Not only is VIIT running the Pandare smartcard application, it is maintaining
30 Internet kiosks connected through WLL in different gram panchayats within a
40 km radius from Baramati. It provides consultancy on agriculture to farmers
through videoconferencing and is now setting up an FM community radio station at
an investment of Rs 2 lakh to disseminate agricultural infomation eight hours
everyday. VIIT has also started a mobile computer classroom project with an
investment of Rs 70 lakh. It has developed content in both Marathi and English
for classes V-VIII using SCORM technology that enables the teacher to add his
own content. Currently, this is being done for 54 schools, with a total of 6,700
students, 60% of them being girls living below the poverty line. This project
also covers 870 Adivasi students in Ambergaon too.
MCCIA, for its part, has launched the GIC running on a wireless operation
model across 172 kiosks with a subsidy of Rs 1 crore from the Maharashtra
government. Following the success of its pilot project at Chale village, this
one now runs from a Wi-Fi campus at Vigyan Ashram in Pabal village. While
exemplary successes have been recorded from the seven villages of Pimple-Jagtap,
Kendur, Uralikanchan, Karoos, Rajgurunagar, Retawdi and Khed, this effort also
covers farmers in 110 villages in the three talukas of Shirur, Rajgurunagar and
Handoli. 34 of these villages have Internet connectivity while the rest are
connected by VPTs.
Telecom has a stellar role in each of these cases. While both Pabal and
Baramati use wireless technology, the MS Swaminathan Research Foundation (MSSRF)
uses CorDect technology in its initiatives in Perikalapet, Veerampattinam and
Nallavadu, all coastal villages in Pondicherry. This is part of the Info Village
project started by MSSRF, which connects 10 villages near Pondicherry through a
hybrid wired and wireless network consisting of PCs, telephones, VHF duplex
radio devices and email through dial-up telephone lines, facilitating, thus,
both voice and data transfer. The Info Villages, which provide life-changing
information, use two technologies, VHF and Spread Spectrum, to establish
connections between the Knowledge Centers, which are small hubs housing
computers fitted with wireless sets.
Silent Revolutionaries
We must not let the legionnaires who actually make possible this silent coup
remain nameless. Since it is hardly possible to name everyone, we shall have to
remain content with a couple. There's Prashant Tambe, who operates the Pimple-Jagtap
kiosk. There's Shantanu Inamdar, the IIT Powai-Media Lab Asia representative
who has worked for three years in the Pabal Vigyan Ashram. While Tambe gave up a
Rs 10,000 job at Tata Motors and now earns half of that, Inamdar initially had
to visit villages by cycle, get all the agricultural queries that villagers had,
get the answers from KVK, and finally, go back with the answers. There's
Sharad Rambhau Bhosale, who conducted a guidance camp for 60 farmers in Pandare
to provide information on fertilizers and seeds through videoconferencing. There's
Chandrakant Dikshit, the teacher in the bus at the Baramati school.
The digital divide is a myth. The dreams of the digital empowerment of rural
India aren't dreams any more. They are slowly taking real shapes in the hands
of our rural poor, who, with luck and IT on their side, will not remain
impoverished much longer.
Rajneesh De With
inputs from Nanda Kasabe in Pune, Jasmine Kaur in Delhi and Nisha Kurian in
Chennai
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