As demand for voice in India is still high, we have not seriously looked at data apps till now. And even within data, we focused more on consumer and less on enterprise. For one thing, till the unified license regime came, we or other GSM players were not even authorized to develop fixed wireless terminals or fixed wireless phones. Now, we are evaluating data seriously.

Vikram Mehmi, CEO, IDEA cellular

It is not true that [Airtel] does not focus on mobile data apps. It’s always been a major focus for us. Data has brought in significant parts of our revenue, and with the roll-out of Edge very shortly, we will see more enhanced revenues. We have always been active on the GPRS front. Moreover, if you look worldwide, in mature markets you see data revenue being driven by SMS—which forms a major plank for our data strategy.

Atul Bindal, Group chief marketing officer and director, Bharti Televentures

What’s the competition doing about data?
We have all the enterprise apps: mobile ATMs, POS terminals, and are talking to banks for deployment. We probably started even before Reliance, but while they are making a big noise even before commercial deployment, we will publicize this only once the apps are commercially rolled out.

Senior Tata Indicom official

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