Green-up Act
If the millions of used laser toner cartridges in landfills are retrieved, a
bridge can be built from the earth to the moon, a distance of about 223,000
miles. Every year, 275 mn used toner cartridges are disposed of-a weight equal
to the weight of 30,500 adult African elephants. That's just the peripherals
part. Japan, the largest producer of electronic goods, has an Electronic and
Consumer Goods Appliances Act that lays down the law as far as disposal of
e-waste is concerned: the producer is responsible for arranging disposal. In the
US, almost all Fortune 500 companies are working consciously on a green approach
with a timeframe.
Highlights
- Natural resource-intense companies (manufacturing, for example) are
working on reduction of resources consumed, as well as saving on
consumption, thus making themselves greener.
- Product companies are launching and promoting more and more green products
in their portfolio.
- Most of these companies now have a "Green Business Council" to
offer strategic direction to the company on the green approach.
- Earlier, the stock market used to see "shareholder value", then
came "shareholder and societal value". Now, it's the age of the
"triple bottomline": shareholder value, societal value and
environmental value.
On the Nasdaq, companies without green programs or approach have 15% of
their market capitalizations at risk.
- In US, people pay 15% premium on "green electricity"
- The Green Building Council has done a survey and found out that
"green building or energy-efficient buildings" increase employee
productivity by 6%.
- Walmart's retail sales increased by 40% on introduction of a green light
bulb called "DayLight".
- Green buildings have already captured a 4% of the US commercial building
market in the last three years.
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