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IT's Still A Mirage
This first-ever DQ-IDC Survey shows low penetration, and even lower strategic importance, of IT among mid-size enterprises. But things are improving, in this dominant chunk of the potentially huge SMB market
Rajneesh De
Thursday, March 23, 2006
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Krishna Kurup is a worried man, very worried indeed. As the CIO of the South Indian Shipping Company in Kochi, he has been pleading with his top management for months for the purchase of two servers and a NAS box in his organization. Otherwise, he is certain that there would be a major data crash leading to serious disruptions in his business. He also feels the need to deploy an ERP as it is becoming increasingly difficult for him to manage disparate data in the organization.

However, he is not getting audience with his MD, and, therefore, is not able to explain to him the gravity of the situation. Unfortunately, his CFO too is not very interested in acquiescing to his requests. Kurup is today in a major conundrum-if something happens he would have to bear the maximum repercussions, but no one is keen to help him in ensuring that nothing happens.

Automation Still a Problem Area

  • Over 60% don't consider IT as strategic

  • Nearly 15% do not feel the need for an IT department

  • IT procurement constitutes the biggest pain area, followed by deterrents in IT adoption and
    IT integration

  • Majority says that most vendors, especially the MNCs, have little understanding of their technology and business requirements

  • Unlike their larger counterparts, midsize BFSI enterprises have the second lowest IT penetration amongst all verticals. Though they have the second highest total IT spend, their planned expenditure on IT is the second from bottom amongst all verticals

Some Light at the End of the Tunnel

  • Nearly 80% employ IT personnel

  • In nearly 70% of organizations, the MD/CEO/COO takes the decision related to IT

  • Nearly 80% say that having an IT department would ensure smooth functioning of the business

  • Majority said IT would improve employee productivity and help serve customers better

As expected...

  • BPO and IT Services/Software have the highest IT penetration amongst all verticals. IT Services continues to be the highest spender in IT and plans to remain so even in the next year

 

 

 

 

 

 

 

Kurup's dilemma is not an isolated instance. Akash Parikh of Vadodara Auto Suppliers, Bakul Gala of Gala Brokings & Mutual Fund in Mumbai, Sachin Ahir of Perfect Courier in Aurangabad, Mohit Srivastava of Shri Ram Metals in Lucknow, and Pramod Rathi of Triveni Engineering in Kolkata are all facing the same predica-ment. In fact, whatever the marketing pashas of the IT vendors might claim, automation has still some way to go amongst the Indian midsize enterprises, otherwise referred to as SMBs. As the DQ-IDC Survey on 'Midsize Enterprises' shows, while IT penetration level is fairly advanced, in patches, amongst this sector, there are areas where the automation level is still well below the critical level.

Is IT Strategic for Indian SMBs?
This is the most crucial question for the Indian growing enterprises, one that is on the lips of vendors, analysts, researchers et al. And going by the DQ-IDC Midsize Enterprise Survey, the answer is a resounding 'NO'. Any organization is considered to have a strategic IT department in case it fulfils the following four criteria:

  • The CIO/CTO should be involved either in decision making or in influencing during the process of IT purchase.

  • CFO/VP-finance should not be involved in the decision making process in IT purchase.

  • The organization should have a separate IT department. Any organization having more than one personnel involved in IT function is considered to have a separate IT department.

  • And, last but not the least, the CIO/CTO must report to the CEO/COO/MD of the organization.

Source: DQ-IDC Midsize Enterprise Survey
BFSI shows a surprisingly low IT spend as a percentage of turnover. And, IT Services/Software leads all the way

Going with these criteria, only 39% of the total 413 respondent organizations confirmed that IT is indeed strategic for them-on the other hand, more than half of the organizations across all of manufacturing, services, education, IT services/software, BPO, and BFSI verticals do not look at IT as strategic at all. However, there are some silver linings too; nearly four out of every five enterprises do have a separate IT department, though this number could have been influenced by the BPO and IT services/software verticals where the figures are 100% and 91% respectively. Also, in 70% of the organizations, the MD/CEO/COO takes all decisions related to IT and almost 80% believe that IT could help in smoother functioning.

Who's Spending What on IT?
The best measure of IT's strategic importance for a Midsize Enterprise could only be gleaned from the level of IT penetration and the corresponding spends, and the budget allocated under these heads. The overall IT penetration was found to be fairly low-though, as expected, BPO and IT services head the list. IT penetration was measured by how organizations have adopted 56 different types of technology solutions. These 56 solutions defined by the DQ-IDC Midsize Enterprise Survey span across technology related to telecom infrastructure, hardware, software applications and IT services. Software penetration is fairly low in the services and BFSI sectors, though, hopefully, IT services penetration seems to be better across all verticals. Storage adoption shows the gulf in IT penetration between large and growing enterprises-while NAS/SAN are today's hot technologies in large organizations, network storage has weak to negligible penetration amongst SMBs.

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