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The Birla brand (BITS-Pilani at #9 and BIT-Ranchi at #17) rules the roost when it comes to the private players with Thapar Institute of Engineering & Technology at #20 being the only other private institute to make it to the top 20. The BITS clan has always been a reckoning force in the space of technology education and for TIET, it is the second time in the top ranks. However, an interesting outcome of the study is that despite high quality of infrastructure, academic environment and satisfactory levels of industry interface, the BIT brand falters on placements.

BITS-Pilani
BITS-Pilani stands out quite effortlessly from the brand equity point of view. While the number of recruiters turning up for campus recruitments have gone up to 80 from 66 last year, the average size of pay-packets have also climbed by 9% to Rs 3 lakh. The highest offer received was that of Rs 18 lakh per annum from Schlumberger. Nearly 53% of the recruiters were from the IT industry. From the individual standpoint, BITS has improved dramatically on placements this year, but the performance in relation to other participants which have also ramped up significantly on placements, leaves more to be desired. However, BITS Pilani performs well on critical parameters like infrastructure, academic environment and industry interface. To promote an environment of research, BITS has established several research centers. There is iSERC (Software Engineering Research Center (India)), the Centre for Excellence in IBM Visual Age for Java and IBM DB2 UDB; Centre for Robotics and Intelligent System; Centre for Software Development; Embedded Controller Application Centre and Technology Innovation Centre, among others. The objective is to collaborate more with the industry and convert knowledge into practice.

How They Compare

Considering that present day information technologies can allow a rich interactive learning experience that may surpass the interactivity of a traditional classroom, the BITS model of off-campus education emphasizes on acquisition of knowledge and skills through mediated information and deploys synchronous instruction through Internet based desktop video conferencing as well as asynchronous instruction through on-demand lectures. BITS-Pilani has also spread its wings beyond the shores of India with its Dubai campus.

BIT-Mesra
This institute can be referred to as the lesser sibling of BITS-Pilani especially from the brand standpoint. Though if one does an apple-to-apple comparison there is no significant difference between the two. In fact, BIT-Ranchi performs better on placements and beats BITS-Pilani on the overall institute scorecard. BIT-Ranchi's biggest challenge today is brand equity. On recruiter's perception, BIT-Ranchi is still miles away from BITS-Pilani.  

Better known as BITS-Mesra, where it is actually located, the institute was established in 1955. Currently, the institute along with its extension centers has more than 2,572 students enrolled for different undergraduate and postgraduate programs. It also has more than 150 registered students for the PhD programs. Industry interface is an ongoing process at BIT-Mesra. It has MoUs with leading organizations like L&T, TCS and Infosys. There is an arrangement with the Small Industries Development Bank of India for establishment of a mechanism for wholesome technology development through setting up a Technology Incubation Centre. However, average number of assignments submitted this year remains low.   

TIET
Thapar Institute of Engineering & Technology falls sharply this year but manages to stay put within the top 20.  TIET had 91 recruiters till May and there were 193 single offers made and 223 multiple offers. Total offers received till May were 662, and 416 students have received placements according to latest reports. Adobe made the highest offer of Rs 6.35 lakh per annum.

However, TIET is yet to attain the 100% mark when it comes to placements. Although TIET stays in the top 20, it slides badly from its ninth position last year. TIET's vision statement reads, 'To produce world class professionals who have learnt their skills in an environment of highly competent, research oriented and skilled faculty with state-of-the-art infrastructure'.

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