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They are still a minority in the boardrooms and in the higher
echelons of the Indian IT industry. That's the bad news. The good news is that
this is changing. Diversity is the new buzzword in corporate India, with the IT
industry leading from the front.
Says C Mahalingam, senior VP, HR, Symphony Services,
"Diversity has a fairly wide connotation and could include anything from
age, gender, orientation, culture, race, religion and even thought."
Typically, diversity refers to the demographic description of the people working
for an organization and human resource policies to correct gender and other
imbalances. Issues may include age, ethnicity, gender, physical abilities,
qualities, race, sexual orientation, educational background, geographic
location, income, marital status, parental status, religious beliefs, work
experience, and job classification.
But there is one rider here: this phenomenon is more in evidence
at multinationals than in Indian corporates. Diversity as a concept is not new
and has been practiced for decades together in the West. Most multinational
companies, both IT and non-IT have consciously practiced diversity for a long
time now back home. Explains Mahalingam, "MNCs have already seen the
benefits of practicing diversity." Says Anita Guha, chief diversity leader,
IBM India, "Our strong commitment to diversity is a part of IBM's global
philosophy."
Interestingly, diversity today is being practiced in an active
as well as a passive manner. Put simply, there are certain aspects of it that
companies like to practice and talk about openly and certain others, for
example, orientation, that remain under cover but are practiced under the garb
of being an equal opportunity player-which is a fair call at the end of the
day. Says Prithvi Shergill, head of Human Capital Strategy at Accenture,
"What you can observe is what we call "visible" diversity.
Visible diversity is generally things we cannot change and are external, such as
age, race, ethnicity, gender, and physical attributes." Accenture, for
example, focuses on the larger concept of 'Inclusion' which encompasses
"invisible" diversity, that includes attributes that are not readily
seen, such as work experience, marital status, educational background, parental
status, income, religious beliefs and affiliations, geographic location, or
socioeconomic status. Adds Shergill, "However, it's the combination of
these attributes, both visible and invisible, that defines an individual's
"personal" diversity. No individual's personal diversity is exactly
like another's. So, when we recognize, value, and embrace inclusion and
diversity, we are also recognizing, valuing and embracing the uniqueness of each
individual."
It all Makes Sense
The practice of diversity brings along with it several benefits, difficult
for the industry to ignore. This is more applicable in the case of multi
national IT companies which have seen the business benefits.
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"The focus on diversity
should be sharper at the entry and exit points of an organization"
-Akila Krishnakumar, CEO, SunGard Offshore Services |
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"Our strong commitment
to diversity is a part of IBM's global philosophy"
-Anita Guha, chief diversity leader, IBM India |
Today the IT industry is under a lot of pressure to recruit,
given the pace of growth in business. This pressure is only going to mount with
the passage of time. Attracting the best talent, irrespective of the differences
that may exist between individuals, is one of the primary drivers of practicing
diversity.
Secondly, it has become a business imperative for companies to
create a workforce that reflects the marketplace. Says Guha of IBM, "It
helps us understand our customers better."
Finally, at the heart of diversity is the variety of ideas that
get generated from people with different backgrounds. This results in
out-of-the-box solutions. Says Louis Hall, COO, Xansa India, "Diversity is
a key competence to create a culture of innovation."
Finally, acknowledging diversity at the workplace is largely
about respecting differences between one individual and another. Says DK
Shrivastava, sr VP, HR, HCL Technologies, "Recognizing diversity means
creating a workplace that respects and includes differences; recognizes the
unique contributions that different individuals can make, and creating a work
environment that maximizes the potential of all employees."
There are three aspects of diversity-inclusiveness, work-life
balance and creating a harassment-free work environment. While most corporate
houses have policies on one or the other, what is clearly lacking today is a
more holistic policy on all the aspects of diversity. Says Mahalingam,
"Isolated policies exist here and there but there needs to be a
well-articulated and holistic policy."
Tackling Gender Bias
Gender diversity is probably the most recognized form of diversity. And with
organizations making constructive efforts to create an environment of
inclusiveness on this front. Women now occupy a much larger-though far from
equitable-percentage of middle management berths than was the case even a few
years ago. There are both push and pull factors behind this. The felt need to
appear politically correct is undoubtedly playing an important role as far as
large IT companies are concerned; but the economic pull of the fairer sex is
making the process irreversible now.
Take for example Genpact. The GE legacy naturally creates space
for a large number of best practices from GE into the BPO. GE launched its GE
Women's Network (GEWN) in 1997 in India. GEWN provides opportunities for women
to engage with GE leaders and learn from their experiences.
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"Diversity has a fairly
wide connotation and could include anything from age, gender, orientation,
culture, race, religion and even thought"
-C Mahalingam, senior VP, HR, Symphony Services |
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"Diversity is a key
competence to create a culture of innovation"
-Louis Hall, COO, Xansa India |
A variety of fora are used, including seminars, workshops,
networking dinners and regional mega-events. Participants share information on
job opportunities and exchange views with successful role models. GEWN is a part
of Genpact as well.
The concept of diversity in the workplace was born in the US, so
it's not surprising that American companies are driving this trend in India.
"Gender diversity helps employees become more tolerant of each other and
prepares them to be a part of the global team," says IBM's Guha.
Diversity also helps in a highly competitive environment where customers are
also diverse and demand the same of their vendors. Concurs Binoo Wadhwa,
director, People Success, Sapient India, "Diversity brings in different
leadership styles that complement and balance one another and enrich a company's
talent pool."
Women currently account for 40% of IBM India's strength. For
Sapient the proportion stands at 31%, while it's 33% for Xansa India and
SunGard Offshore Services. The goal for Xansa is to take this figure up to
around 38% over the next one year, which is the proportion of women employees
that the UK-based parent has on its rolls. Says Vijayalakshmi Sankar, director (Chennai
and US Operations), Xansa (India), "I have found Xansa to be a gender
neutral organization with a culture that champions women to play strategic
roles."
A focus area for most IT companies in India today is to bring
more women into the hard-core technology space. IBM, for example, has identified
four women-only colleges while Cisco has tied up with engineering institutes
across the country to train women who are then hired by the company. IBM also
offers special incentives to headhunters to get qualified women professionals
into the organization. Page(s) 1 2
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