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Ajuba Solutions slips two places this year but manages to bag a place in the top five. Overall employee satisfaction scores slip significantly, which is in tune with what is happening in the industry, and of course for few reasons specific to the company. Ajuba does put up a very balanced performance across all parameters of satisfaction.

Compensation emerges as a strength area for the Chennai-based BPO. The compensation plan is based on the principle of Pay for Performance, which sets clear objectives for all levels of leadership. Leaders' incentives are based on achievement of agreed objectives.

An individual performance review mechanism assists employees to move up the value chain and also feature among the top performers. Internally referred to as One2One, the individual performance review program ensures that project leaders are closely involved in monthly performance reviews with each of their team members. This is a platform for employees to voice their opinions and ideas on their work assignments and targets which can be easily addressed by their immediate supervisors.

Ajuba has put in place a unique mechanism that offers growth as well as tries to reduce stress and monotony at work. Says Devendra Saharia, "BPOs create an assembly line environment that involves a fair amount of repetitive work which is always a challenge for us." Employees with variable skill sets are identified and offered a customized growth path, like. They are encouraged to move into managerial roles or to become SMEs (Subject Matter Experts). Outstanding performers are rewarded through the Pay for Performance plan and are also sent abroad on a regular basis to directly interact with clients.

Employees expressed very high degree of satisfaction on the ethics of the company. Explains Sankar Narasimhan, head of finance and HR at Ajuba, "On principle, we never backtrack on any commitment we make to our employees." Special efforts are made to create an environment of trust and credibility in the organization. For example, four years back Ajuba spent Rs 1 lakh per employee to get them certified. Adds Saharia, "We would like to be the employer of choice and would like to create certain value systems in the organization."

Brand equity emerges as an area of concern, with Ajuba fairing at the lower end on the dream company table. Says Saharia, "The first couple of years were more about building the core delivery model. We have now started focusing on direct brand building exercises."

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