Home  |  Newsletter | Feedback | Advertise - Online  | Help

Google
Web dqindia.com
Search by issue  | Sitemap

• Visit pcquest.com to know all about the business benefits of IT infrastructure outsourcing • Ad : Play and Plug ERP by IBM

 
Home > Top Stories

Rank 3 - Wipro BPO: Stress Buster
High brand equity and focused initiatives to lower stress levels work wonders to keep Wipro BPO's huge workforce happy, and check attrition
Monday, November 20, 2006
Print Comment Email DiggDigg DeliciousDel.icio.us RedittReddit TwitterTwitter

With over 15,000 employees on its rolls, Wipro BPO is the second-largest participant in the survey. In addition to some of the regular challenges in the industry, Wipro BPO (earlier Spectramind) has to cope with the additional challenge of size. Wipro BPO fares very well on HR scores, but employee satisfaction pulls its final rank down.

Focused initiatives to reduce stress levels at work have yielded the desired results with employees expressing satisfaction. Says Richa Tripathi, head of HR, Wipro BPO, "Being a large organization, the typical challenges are around building a uniform culture and career paths for a huge workforce, and managing employee touch time." Career Mosaic, a proactive and periodic exercise aimed to create opportunities for employees to gain exposure in diverse roles across Wipro was introduced to understand work-related issues and reduce monotony through cross-functional exposure.

RANK
3

Wipro BPO

There are structured communication programs to effectively reach out to the 95% of the employee base that is not connected by emails. Awareness has been created among current and prospective employees about what Wipro BPO stands for: "Work Hard – Have Fun".

A grievance-handling mechanism based on the nature of queries and concerns raised has been initiated. The process lays down categories of issues with guidelines on resolving any issue around these grievance categories by approaching the concerned authority. It is meant to provide an opportunity to review how services are delivered to the internal customers.

An element of fun has also been introduced into the work. Says Tripathi, "We believe that fun is an important element to enhance mutual trust and build a dynamic mentoring relationship. Fun reduces stress, eases tension, and improves energy. A good laugh revives our spirits." Employees are rewarded for promoting and living up to the value of fun at their workplace. Salary reviews of employees take the fun element into consideration. Each supervisor is rated for his or her efforts to encourage team members to enjoy pursuing individual as well as the company goals; encouraging team members in organizing and participating in events and group activities.

Reasons for Joining

Score

Industry Rank

High growth opportunity

65.5

6

Good work environment

55.2

14

Transport facility available

43.1

2

Reasons for Leaving

 

Score

Industry Rank

Salary

38.8

8

No growth opportunity/ lack of promotions

34.5

7

Transportation

27.6

1

Reasons for Stress

Score

Industry Rank

Long working hours

50.9

1

Travel time

44.0

2

Work timings

40.5

3

Types of Illness

Score

Industry Rank

Sleeping disorder

43.1

5

Digestive system related disorder

39.7

3

Depression

15.5

5

What they say...

Strengths

Score

Industry Rank

This company has high standards of corporate governance

91.3

6

I have exciting growth opportunities in this company

84.1

6

I respect this company's work value and ethics

90.2

6

Weaknesses

Score

Industry Rank

The culture of the company is such that it creates a very positive work environment

81.0

15

I am satisfied with the kind of salary hikes I get

70.4

11

The company's infrastructure is good and makes my work a whole lot easier

81.5

18

STAR or Saving Talent at Risk is an initiative that evaluates the health of an employee in a team. The team leaders along with their TED (Talent Engagement & Development) representative, identify team members who show signs of disengagement and are likely to be in the 'potential attrite' category. This initiative aims at sensitizing supervisors to the non-verbal signs that members show, and proactively handling stress or other issues that may lead to attrition eventually.

Page(s)   1  

Print Comment Email DiggDigg DeliciousDel.icio.us RedittReddit TwitterTwitter



ZTE:Leading CDMA Technology


Extraordinary Networks:Freedom of Choice






Collective Intelligence @ Work

Analysts: Guiding Stars or Shepherds?

How's the 'pitch' looking?

What's your Everest?

 

 

 

 

 

 

Magazine Subscription | Sitemap | Contact Us | About Us | Advertising Print | Mediakit Print | jobs@cybermedia

Other CyberMedia web sites
  [Voice&Data]  [CIOL]  [PCQuest]  [Living Digital]  [IDC India]
  [CIOL Shop]  [DQ Channels]  [DQweek]  [CyberMedia Events]
  [Cybermedia Digital]  [CyberMedia India]   [Cyber Astro
  [Global Services Media ]  [BioSpectrum]  [BioSpectrum Asia]