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CSA: Customer Satisfaction Audit 2006
Continued from page: 3

Bhaswati Chakravorty
Saturday, February 04, 2006
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CSA 2006: Enterprise Applications
The picture has not quite altered in the case of enterprise applications. Ramco stays on top this year as well, but by an insignificant margin. However, competition in this segment seems to have heated up, especially if one looks at the first three vendors in the chart.

Enterprise Apps: The Top Two Parameters 
Industry Oracle Ramce SAP MS Business
Product  
Product reliability 90.7 92.0 91.3 92.5 92.3
Product functionality 89.5 89.2 88.8 92.9 89.2
Convenience in operation and adoption  86.6 85.6 87.5 87.2 87.7
Scalability 88.6 90.4 88.8 90.0 90.8
Security aspects of the product 89.6 89.2 87.5 93.0 90.8
         
Delivery & installation          
Timely delivery and installation 86.7 87.8 86.3 87.7 83.1
Demonstration/training 86.4 85.7 88.8 86.8 81.5
Note: The satisfaction scores are on a 100-point scale with 100 indicating the highest degree of satisfaction-very satisfied                Base: 173 CIOs
While the IBM-Lenovo combine emerges unchallenged on both sub-parameters, HP, though not the second-best in this category, emerges a close second on the two sub-parameters

 

Enterprise Apps Vendor Ranks
Brand  Rank-06 Rank-05
Ramco 1 1

SAP 2 3
Oracle 3 2
MS Business 4 -- *
Up  Down  Unchanged  * New Entry
CIOs expressed very high degree of satisfaction on parameters like price-value parity, clarity of price contact, and, most importantly, total cost of ownerships on Ramco's offering


Product remains a key parameter of satisfaction for the CIO in this segment. However, it is product reliability; product performance; and the security aspects of the product that the CIO is a lot more concerned about. CIOs also look for the vendor's responsiveness to their requirement, and also his domain knowledge with respect to enterprise application. Pre-sales and marketing remains the most important parameter of satisfaction in the CSA index, with delivery and installation coming second.

The top three vendors have won satisfactory ratings on various parameters. While Ramco gets the CIO vote on product offerings, it's Oracle, on pre-sales and marketing offerings, and SAP for best post-sales service. CIOs expressed very high degree of satisfaction on parameters like price-value parity, clarity of pricing contact, and, most importantly, total cost of ownerships on Ramco's offerings. Incidentally, Ramco expects its core enterprise product VirtualWorks to contribute to nearly 80% of the revenues in the current fiscal.  However, the sample surveyed in case of both Ramco and MS Business Solutions remains small as opposed to SAP and Oracle primarily because their installed base among the target segment for this study in the industry is still very low.

Enterprise Apps Satisfaction Scores
Industry Oracle Ramce SAP MS Business
Product (100)  89.1 89.4 88.9 91.2 90.2
Pre-sales & Marketing (54) 89.1 90.8 89.8 88.1 88.5
Price & Commercial (59) 85.4 85.2 88.9 84.3 83.2
Delivery &Installation (65) 86.6 86.8 87.5 87.3 82.3
Post sales service (49) 86.0 87.5 85.3 87.9 84.3

Base: 173 CIOs

How satisfied are CIOs with their notebook vendors,on five key parameters? This table lists scores derived from CIO responses to a range of questions. Figures (in red) indicate relative importance of the parameters as stated by respondents. Figures (in blue) show the maximum score in that category.

Dataquest-IDC India: Customer Satisfaction Audit 2006

Page(s)   1  2  3  4  5  

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