| Vendor Relationship Channel Partners
 |
| Major channel partners from whom
purchase of IT products and services are made are distributor/reseller(s)
or directly from the companies, in must of the verticals. In fact, BPO and
IT Services/Software verticals make most of their purchase directly from
principle IT companies such as Microsoft, HP, IBM, Tally, Zenith etc.
Online purchases are insignificant, expect in IT Services/Software
vertical. |
Services From The Vendor
|
|
| The two major services
provided by vendors are technology information sharing and training in IT.
However, in verticals such as education, IT Services/Software and BPO,
training in IT by the vendor is more prevalent compared to information
sharing. At an overall level, only one in nine organizations says that
financing is provided by vendors, the instances being highest in case of
the Services vertical. |
| What
Do Growing Enterprises Think of Vendors? |
-
Large MNC vendors
and individual consultants do not own any strong association among
emerging enterprises
-
Large Indian
vendors have been associated with prompt reaction and response and
valuing customer time and offering value for money products and
services
-
Indian medium /
small vendors have been associated with providing unbiased technology
suggestions
-
Large SIs and NIs
are considered to be designing best solution and to be managed with
ethics
-
Medium/small SIs/NIs
have been associated with keeping customers informed about the latest
changes in the technology and quoting lowest price
-
Local SIs/NIs/Service
partners are considered to have long term business strategy by selling
product at lowest price or on credit by which enterprises like to work
more with this category
-
Resellers /
Distributors are associated with comfort in dealing by enterprises
-
Retailers are
considered to be keeping their customers informed about the latest
changes in the technology
-
Perceptions such as
dependable service & support, availability of highly trained and
skilled personals, customer oriented approach have not been associated
with any vendor
|
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