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Rank 2: People Power
e4e considers people its biggest strength. The Bangalore-based BPO has introduced a number of programs to promote fun and well-being at work
Thursday, November 15, 2007
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Last year, e4e Solutions was the biggest surprise of the BPO E-SAT survey, debuting at #1an entry that any company would wish for. Though e4e has been displaced from the top spot this year, it still is in the reckoning at #2. There has been a marginal drop in the overall Empex scores for e4e, from 88.8 in 2006 to 87 this year. But, it was enough for vCustomer to pip e4e for the numero uno spot.

The unique thing about Bangalore-based e4e that stood out last year is its strong focus on people. This is its biggest strength even this time around. In almost all employee parameters, like work culture, job content, training, salary, and people, e4e outscores the rest of the BPO rivals by a healthy margin. In the employee satisfaction parameter, e4e still retains its top spot.

"We recognize that people are our biggest strength and hence go to any length to pamper them. We have introduced a number of programs to promote fun and well-being at work. The objective of the e4e fun at work program, called the EMC program (Associate Engagement, Motivation and Celebration Program), is to create engaged associates and a joyful work environment. e4e offices are often abuzz with events and intra-office competitions: frequent bashes, games, quizzes, fancy dress competitions, and, team dinners are all part of an e4eans workday. Festivals are celebrated and our offices showcased to our associates families on Family Days," says Sridhar Mitta, managing director, e4e India.

e4e Business Solutions

Rank
2

Sridhar Mitta, MD, e4e India

How They Fared

Strengths

Rank

I am satisfied with the kind of salary hikes I get

1

I am satisfied with perks and benefits available to me

1

I am getting paid at par with industry standards

1

Weaknesses

I feel a sense of belonging in
this company

2

My manager is always available when I need help or advice

2

I respect this companys work value and ethics

1

There is an Open House at e4e, wherein the associates can pose questions and have them answered from the higher ups on any issues. There is also the HR Powwows, an interactive forum with HR, where employees can voice their grievances. e4es senior management also makes it a point to reach out to associates through various forums like Skip levels, All Hand Meet and PlainSpeak (qauarterly email communication letter).

In these stressful times, e4e also has a unique distinction, on the statements, "I am having fun here," and "I am not very stressed at work," the company comes at the very top. The company has a flexible time policy, associates work with flexible work schedules to meet business commitments while supporting their personal life needs. The policy also has arrangements like working from home and telecommuting.

But, it is not all hunky-dory. e4es biggest strength could also be its undoing. While focusing on its employees and policy, the processes seem to be lagging behind. The companys HR rank fell from #11 in 2006 to #14 this year. The company still needs to put in extensive processes to ensure that it remains a favorite with the employees. For instance, it has yet to really use the power of the Internet in a major way, like having a corporate Intranet, etc.

All in all, e4e has proved that the "people first" policy is a good policy; all it needs to work on is its processes. Maybe the story would be different next year.

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