| Big Dreams
That HTMT Global achieved breakeven in its domestic business in two
years is an indicator of the shape of things to come
HTMT Global entered domestic business with a contract from Bharti Airtel,
three years back. Since then, while it has taken a number of steps to better
margins in that contract by moving to smaller locations like Mysore and
Durgapur, it has not really been able to diversify the client portfolio too
much, unlike other players such as Intelenet and Aegis. But that was partially
due to the restructuring and its demerger from the parent and subsequent
listing as an independent company.
The fact that it still ranks among the top five companies in the domestic
contact center market just indicates its growing business from Bharti Airtel,
which is one of the fastest growing mobile operators in the world. Not
surprisingly, telecom accounted for as much as 85% of its revenue of Rs 65
crore in 2006-07. Last year it did diversify though, managing to get clients
in BFSI. According to DQ estimates based on the first nine months
performance, the company will close the year with a revenue of more than Rs
100 crore, an impressive growth otherwise but a modest growth at best by the
domestic industry standards, where most large players expect three digit
growth.
However, that may not be the right way to measure HTMT Globals
performance. It has added close to 1,500 people and now employs about 6,000.
Most of its significant action in the domestic space may be expected this
year. According to CEO Partha De Sarkar, the company has a target of reaching
Rs 500 crore revenue mark in 2010that is in two years. It is safe to assume
that the company is looking at inorganic route as well to get to that kind of
numbers. The companys past recordit has not been shy of acquisitionsalso
points to that.
Starting its domestic delivery center in Hyderabad, it has expanded that to
Chennai, Mumbai, Mysore, and Durgapur with an eye on the available talent
pool, low cost, and lower attrition in those locations. The new domestic
business of HTMT achieved break-even status by the first quarter of the year
2007. The Mysore center, developed as a Center of Excellence will be a
1,000-seater and the plan is to double that in 2 years time. Initially, this
will be a dedicated center for the domestic business. The Vashi center in Navi
Mumbai also services domestic clients.
HTMT Global
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Partha De Sarkar, CEO, HTMT Global |
According to the Annual Report 2007, HTMT Globals domestic business from
October 2006 to March 2007 formed a good 15% of the overall business which is
almost equal to the amount of business done in the Philippines during that
period.
Bharti continues to be one of largest customers of HTMT Globals domestic
business. In fact, Bharti recently presented HTMT Global the Value Partner
Award for outstanding performance in Customer Support Service category.
HTMT, despite entering early into the market, has so far been slower to
ramp up; but ambitious targets, that too as a listed company, means that the
vision to grow this business is for real.
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