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Banking on Financial Services
Companies focussed of financial services are aggressively tapping the domestic market
Shrikanth G
Wednesday, October 21, 2009
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The domestic banking solutions space is still a hot segment with lot of market potential in market. While merger mania continues in the Silicon Valley, closer home some of the product companies are betting big on the domestic BFS space. Two Chennai based companies-Polaris Software, a BFS products and service company and Saksoft, a midsized IT company have chalked out aggressive domestic forays.

Polaris since the Oribetch merger has aligned its BFS product on the Intellect Suite is aggressively expanding its domestic business. Recently Polaris acquired Chennai based banking solutions company called Laser Soft in a cash deal for Rs 52 crore. Laser Soft despite its small stature has impressive list of clients for its banking products in India and the Middle East. The company has BFS products that ranges from core banking to mutual funds and has around 50 clients with names like Corporation Bank, ICICI, SBI, Andhra Bank, among others. Laser Soft’s solutions are benchmarked for handling more than 20 million accounts.

So what made Polaris go for this small company? Says Arun Jain, chairman and ceo, Polaris, “Our strategy is to evolve Polaris into a leader in financial technologies and for that our strategy is account expansion and product expansion and this acquisition brings complimentary products into our fold that will enable us to expand significantly in the domestic market.”  Company sources say that the acquisition is in line with Polaris’ 3.0 strategy which is aimed at driving Polaris to the next orbit.  While India is the major focus area, Polaris would be looking at other emerging markets like Chile, Vietnam, and Egypt among others as well.

For FY 09, Polaris posted top line revenues of Rs 1,315 crore and grew by 26%. It managed to get 12% of revenues from the domestic market during the period. This component will grow significantly with Laser Soft acquisition. Moreover Polaris will also gain expertise to offer solutions in the price band that will work out effectively in the domestic market as it can now leverage on Laser Soft’s products.

Another company that is betting big on BFS segment is Saksoft. It’s an emerging IT services and products company that has recently launched a BFS specific BI product called Veri-sens. Veri-sens solution can significantly bring the costs down as it offers pre-built data models across multiple functional areas. According to Aditya Krishna, founder and managing director, Saksoft Group, “   Veri-sens works with any transaction processing solution and complements the operational reports available from these systems by meeting the analytical reporting requirements of senior and middle management”

Looking at the demand for the BI solutions it’s really huge and a big opportunity waiting in the wings. For instance if we look at a Gartner study it says that by 2012, 40% of the total IT spend will be concentrated on BI. Market researcher IDC too sketches a positive BI market outlook. According to an IDC report it states that by 2013 enterprises will increase their spending at the rate of almost 10% in this sector.While globally the recession was most felt on the BFS space, the Indian financial services space by and large has been insulated from the larger recession. With IT spending expected to go south globally makes more sense for companies to tap into the domestic market more aggressively. That’s what companies like Polaris and even smaller ones like Saksoft are doing and it looks a like a best strategy in the current market scenario.

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