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RComm's Cloud Computing Foray
Reliance Communications has taken a lead in leveraging Microsoft's virtualization technologies to deliver cloud computing for SMBs and large enterprises
Priya Kekre
Sunday, November 01, 2009
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In a move that combines the power of virtualization technology and cloud computing - Reliance Data Center (a part of Reliance Communications) has announced the launch of “Reliance Cloud Computing Services” - hosted infrastructure service for its customers, based on Microsoft's platform. With this, Reliance will provide enterprises and SMBs in India, access to a variety of enterprise scale IT solutions, applications and services on the pay as you go model. Various software applications (including mailing, sales force automation, HR automation, logistics, supply chain, ERP, document management, work flow automation, billing, CRM) and underlying IT infrastructure like server computing, data storage and retrieval, disaster recovery, application development platforms and security tools will be offered by Reliance under this banner.

Microsoft’s virtualization and management technologies, including the the recently launched Dynamic Data Centre Toolkit - a new service to enable enterprises to lay the foundation of private clouds, will help Reliance reduce the input costs involved in providing these services. As a result, Reliance will be able to pass the cost benefits to its customers. Furthermore, with “Reliance Cloud Computing Services” available on the pay-as-you-go model, businesses will be able to address their technology requirements without bearing costs involved in procuring, deploying and maintaining additional IT resources.

“Reliance Cloud Computing Services, targeted towards SMB as well as enterprise customers will essentially involve creation of a central computing plus data storage IT infrastructure at the data centre, and then offering the same to multiple end customers as a standardized packaged offerings, accessible through public Internet, on a shared or virtual, pay on usage model," said George Varghese, President & Head, Enterprise Business, Reliance Communications.

According to Varghese, today, 35 million business owners in India spend a mere 0.4 to 3% of their total revenues on IT. Despite increasing capacity and technology requirements - high upfront costs involved in procuring and deploying IT infrastructure, and overall need for cash flows has been cited as a deterrent to technology penetration, especially in case of SMBs in India. However, increasing awareness around the relevance and advantage of hosted solutions is changing this scenario. “Hosted IT offerings are a cost effective model for provisioning processes, applications and services while making IT management easier and more responsive to business needs. We believe businesses have matured in their IT strategies and are now ready to explore hosted infrastructure as an option not only for short term scalability needs but also longer term requirements”, added Varghese. In fact, according to a recent Gartner report - technology adopters are expected to purchase 40% of their IT infrastructure “as a service” by 2011.

Rajan Anandan – Managing Director, Microsoft India said, “We believe that the world of technology will never be only-cloud or only in-premise. The best customer value will be delivered as a combination, and it will be through telcos and partners with a large market reach and customer spread such as Reliance Communications that this can be achieved. By combining the best of software with the best of cloud-based services, Microsoft can deliver more compelling solutions for businesses of all sizes.”

Using Microsoft’s Dynamic Data Centre toolkit (an end-to-end guidance for leveraging virtualization infrastructure of Windows Server 2008 R2/ Hyper-V coupled with System Center to create managed services and partner hosted cloud offerings), Reliance is taking the lead in making cloud computing a reality for businesses in India. “With this joint initiative, we can cut down on server sprawl and related capital costs across Reliance data centers. We are geared up to deliver what is arguably India’s largest cloud infrastructure today”, added Varghese.After Windows Azure, Microsoft now plans to address the IT as a service market through the Dynamic Data Centre services which will lay the base for the private cloud concept and also help enterprises better intergrate their public and private cloud environments.

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