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Alok Bharadwaj senior vice president, Canon India
Impact: Global meltdown, actually speaking, has a limited connection
with the Indian market growth for consumer products. India has to still grow for
many years at a faster rate to emerge as a saturated market. The economic growth
in India is dependent more on macro economic factors like inflation, loan
interest rate, etc. India is predominantly a young country with huge potential
to grow.
The meltdown has caused a lot of worries and anxiety among the masses. But
the most important implication has been on the risk appetite of the company. The
risk appetites of most organizations have gone down and hence extension of
credit is becoming lesser. Consider if bankers give lesser loans, then it is
going to be tough for organizations to survive. Loans need to be given and there
must be liquidity in the economy, otherwise the growth will come to a standstill
Another grave implication of the continued meltdown would be that of the
flight of the dollar. An outflow of foreign institutional investment from the
equity market is a matter of concern. Foreign institutional investors, who need
to retrench assets in order to cover losses in their home countries, are seeking
havens of safety in an uncertain environment and have become major sellers in
the Indian market. One of the reasons also being that the risk appetite of many
companies has gone down.

Challenges: India needs to keep a control on the inflation in the
country. With lower inflation, banks would provide loans at lower interest rates
and, therefore, people will be able to deploy more capital and in turn induce
economic growth.
It needs to be understood that India is a land of opportunities and there is
ample labor. The only scarcity is that of money. Being a developing economy, we
need to welcome foreign investments. Foreign investments need to increase in
India and there is no reason why there should be a descent of dollars from the
country. Even in a situation of crisis, the dollars must come back as India is
slated to grow at a fast rate in the near future. It is not possible for any
economy around the world to make a portfolio without India being a part of it
when the investment is made keeping in view return on investment. Therefore it
is essential for India to make itself an attractive destination for foreign
investments.
The challenge lies ahead of every one of us. We need to make sure we plan
ahead of time. People need to purchase what is essential to them. Employees need
to develop skills in order to be hired and have a need for them generated so
that their requirements in their companies are high. Investors need to be wary
of where they are investing and need to wait for the right time to invest.
People need to be strong and keep in mind that this phase will end soon. They
do not need to panic. I personally believe that India will be a part of the
solution to get back the whole economic crisis back on track.
Phaneesh Murthy CEO, iGATE Global
Impact: Revenues are flat to down; hiring is nonexistent and the
company is on a dramatic cost control mode.
Challenges: The top three challenges are carrying all our people;
maintaining a reasonable level of profitability and identifying those areas and
services which in the short term can help us with revenues.

Changes in market dynamics after recovery: I believe that companies in
the US will look at more ways of moving out of fixed cost resources making
variable cost and output-based pricing models to become more prevalent.
Alok Ohrie President, EMC India & SAARC
Impact: 2008 marked our sixth year of double digit growth. Based on
everything we see, EMCs best estimate is that in 2009 global IT spending will
decline as a percentage in the mid to high single digits compared with 2008.
Within this environment, high priority technologies and quick RoI solutions will
certainly do relatively better, benefiting us.

Challenges: In the short term, it is evident that the global economic
activity will be weak in 2009 and global IT spending will be under pressure.
However, things may start to settle out in the second half as everyone adjusts
to the new economic reality as visibility into the rest of 2009 improves. In
addition, activities like government stimulus packages and companies being
further along in completing their restructuring may also begin to have a
positive impact.
Changes in market dynamics after recovery: Among our customers, many
companies are evaluating their IT infrastructure during the current economic
crisis and becoming more open to innovative technologies that will provide them
better cost advantage. Though the overall IT spend may decline this year. We are
quite optimistic that the markets we serve including storage, security, content
management and virtualization will perform slightly better than the overall IT
market.
Vishnu R Dusad CEO & MD, Nucleus Software
Impact: The global financial crisis has truly extended to the entire
world and almost all countries are reporting lower growth or recessionary
economic conditions. We believe there are opportunities as well as constraints
and we are exploring different business models to effectively meet customer
expectations on cost effective business solutions.

Despite the global recession we have not lost any clients, although new
clients are looking for more assurance before placing an order. There are all
kinds of scenariosin some cases customers are expecting a very low price to
some expecting deferred price.
Looking at the cycle now as compared to a normal cycle, there is not much of
a difference due to the market environment except for the last few months where
many things were going on. Firstly, there was the year ending taking place and
everybody was just going slow at the end of the year. There were some delays but
I think things have started looking much brighter now. Everybody is trying to
bring in optimization wherever there are gaps and wherever they can see value.
Challenges: It is a difficult time for the industry on the whole. Our
focus on quality continues. We have put special focus on Lean thinking and have
the processes modified and rolled out for deployment; we are conducting frequent
training sessions on standard processes to further strengthen it. The Lean and
Kaizen initiatives have been initiated at Nucleus to improve productivity and
performance of employees.
As a part of enhancement, we are also ensuring that our core methodology is
based on the lean principles, which are essentially about ensuring that the
customer value, as defined by the customer, remains the focus of the
organization and any wastages in the value stream, as seen by the customer, are
minimized or eliminated or brought to zero.
We have reduced and eliminated certain costs and have been able to keep the
expenses in check owing to our unique business model (30% business and 70% IP)
that also allows moving people at their/our own convenience to either side of
the business as per requirement. Page(s) 1 2 3 4 5
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