In the dot-com era, Delhi-based ETI travel started off with the concept of becoming an online travel company. The idea was to create a one-stop travel shop that would cover locations, offers, reservations, booking and tours. Soon, the company found that the market for individual transactions was not really strong and quickly reworked its model to focus on the corporate segment. With a booking engine already developed and in place, the company refocused and tied up with corporates to take care of their travel needs.

The Internet-enabled travel management service can replace both the in-house travel desks as well as contracts with travel or ticketing agencies and tackle the travel needs of all employees of the organization. After preliminary research by the company indicated that costs would be reduced by 5% to 30%, it was a ready market for the company. The company’s proprietary products BIBP™ and TRACCOM™ helped travel management and reduce cost.

Today, the click and mortar company boasts of clients like Videocon, LG, JP Group, Monsanto, Xansa, Arthur Andersen and HFCL. It would have not been possible to meet the estimated revenue target of Rs 50 crore without modifying its business model and changing its focus according to the needs of the market.

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