|
Managing this frantic activity and expansion, the construction companies are
increasingly finding answers in integrated IT solutions like ERP and project
management applications, and wireless technologies to manage and connect the
numerous and dispersed project sites.
The construction industry showed sign of IT adoption since few years back.
This resulted in evolution of niche small packages concentrating on few of the
critical business functions and addressing few areas. But, the recent
exponential business growth is calling for integrated approach and better
operation control to have better operational insights and the quest for
inculcating best business practices. In support of this, there is a need
emerging for scalable integrated solutions with a stable IT partner.
To address this in its nascent stage, vendors are configuring industry
specific solutions which not only addresses specific requirements but also align
it seamlessly with other functions like finance, procurement, inventory,
projects, HR, etc. According to Krishna Kumar R, head, Software Products
Division, Wipro Infotech, "Definitely, years to come are showing signs of huge
potential in terms of IT adoption and this will evolve tier-1 solution players
orienting their offering to this industry." However, as Srinivas Sagi, CIO of
Maytas Infra and Maytas Properties, the two subsidiaries of Maytas Holdings,
says that ERP solutions offered in the construction industry are still a little
oriented towards the manufacturing industry mindframe and will need to be fine
tuned to address some specific nuances of the construction vertical.
Growth Drivers
The construction industry is broadly categorized into builders (residential,
commercial, etc), heavy construction or infrastructure (bridges, dams, roads,
highways, etc), contractors for the above two and niche service providers
specializing in specific areas like waterproofing, industrial flooring, tunnel
repair, re-habilitation of old buildings, expansion joints, etc.
The growth in infrastructure projects is one of the leading drivers in the
construction industry, providing necessary spurt to the IT adoption curve in the
vertical. According to Satish Pendse, CIO, Hindustan Construction, traditionally
till about six to eight years back, the government spending on infrastructure
was around 2% of the GDP, which has now grown up to 4% of the GDP. While the GDP
spend on infrastructure is growing, the GDP size itself has grown over the
years, thereby meaning an exponential increase in investments going into the
infrastructure construction. Going forward, the investments are likely to grow
rapidly as India harbors the dream of catching up with China, which spends
around 9% of its GDP on infrastructure. Thereby, driving rapid growth in the
construction vertical.
The last few years has also seen a dramatic change in construction trends in
the country with the private sector increasingly carrying out projects on a much
larger scale, ranging from residential complexes and new townships to malls and
big retail outlets. "The sector has become hot, as the business value of this
sector has increased manifold and companies in this segment have become large
enterprises," says Vinod Subramanian, regional manager, Application Sales,
OracleDirect.
As the sector is growing rapidly, the competition has become far more
aggressive with older companies expanding and becoming bigger and newer as well
as foreign companies entering the fray. This, in turn, is putting the pressure
on the companies to improve operational efficiencies. With the growth, companies
today are handling as much as around sixty to seventy projects simultaneously as
compared to around ten to twelve simultaneous projects till about a few years
back. This apart, as Pendse says, the value of the projects has also increased
substantially with the ever-increasing pressure to reduce the cycle time and the
projects' costs as well as greater strictness to deliver the projects on time.
The only way to work efficiently at such a large scale is to have strong
operational systems in place that take care of everything from procurement to
financials to timely project execution. According to Subramanian, although most
companies were using basic IT to create such an environment, the last few years
have witnessed an increase in the uptake of world class IT solutions by this
segment. They increasingly begin to realize the benefits of computing, project
management, and collaboration technologies. "This trend will only continue to
gain momentum in the coming years as construction companies continue on their
phenomenal growth path," he adds.
IT Adoption Trends
Global majors like Jacobs, Skanska, Bechtel, Parsons, Black & Veatch, CDM,
etc have been using various IT solutions for improving operational efficiencies
for a while. Compared to their global counterparts, IT adoption in this vertical
in India is still in its nascent stages although some companies have taken up
these as a growth enabler. The newer companies and foreign multinationals
joining the fray by entering the market with their own set of advanced
technologies already in place, while the older set are now looking at IT with a
renewed interest. According to Sanjay Agarwala, director, ESS, among the most
visible growth at the builders (residential, commercial, etc) end, the erstwhile
small time contractors have become 'corporatized' and now run formally managed
companies with defined management practices. With growth, they have had to adopt
technology in their various areas of business.
Traditionally, from home-grown solutions to islands of computerization, IT in
the fast moving construction industry is now transitioning to standard ERP
systems. Pendse says that the movement towards integrated standard ERP systems
has started in the last three years and is still in the early stages though
gaining momentum. According to Kumar R, the factors driving the trend towards
standard integrated offerings include the need for tighter control over
operations, quality compliance in execution, global business practices due to
global expansions, MNCs entering in joint ventures with Indian corporate, and
streamlining operations as prerequisite norm before going for public funding
like IPOs. Page(s) 1 2
|