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Small is Big
For sustaining growth, the Indian automotive sector needs to create a new set of competitive advantages based on value-capture rather than cost reduction
Monday, June 09, 2008
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When ERP was first introduced in India, the auto industry, perhaps, was one of the forerunners in adopting it.

Initially, when the ERP system was first adopted, the objectives were pretty straight forward and substantialintegrating information silos, automating manual process, improving accuracy, cutting cycle time, and, above all, reducing cost and duplication of data.

In the current scenario, however, ERP has evolved from being a resource management tool to a strategic platform supporting every aspect of a companys operation and has become a prerequisite for doing business.

The top areas where IT enablement gives significant benefits over and above ERP include supply chain management for managing large and complex supply chains and inventory; dealer management systems; customer relationship management for capturing data on customer details, preferences; product lifecycle management which helps improve the complete product development cycle from a product idea to mass production; and finally business intelligence.

Best Practices
IT will be a key enabler for the Indian auto component firms. An increase in IT adoption will provide the necessary productivity benefits only when IT investments are made in business processes which contribute to a firms competitiveness. It is, thus, important to ensure that best practices are followed during IT project implementation for effective IT adoption. Using IT as an enabler will gain automatic ownership from business heads. It is business that pulls technology rather than technology driving business.

Application of TQM tools and methodology for IT project implementation has enhanced the robustness of the process. The cross-functional team (CFT) approach will ensure process ownership and cover a significant portion of change management. Ensuring adequate resources in terms of capital, technology, and skill, along with top management commitment, will mitigate most of the probable risks associated with the project. Moreover, effective control mechanism throughout the project at all levels will ensure object accomplishment at cost and time frame; for instance: in TVS Motors, PDCA (plan, do, check, and act) is followed.

Most IT projects will involve business process re-engineering rather than mere digitization of an existing process. To ensure success, it is recommended to practice the new changed process before an IT project goes live.

IT projects also involve process inbuilt commercial decisions. Apart from functional stakeholders involvement, both internal and external, auditors will add value, especially in the areas of corporate governance and risk mitigation. It is not just adequate if the IT project is implemented for given objective on time and cost. The scalable, flexible solution should be capable of adapting to future possible changes in law, technology, and business. Also, for sustaining the project over a period of time, appropriate skills need to be developed and retained within the organization.

It is generally misunderstood that going live on an IT project is the conclusion of the project. Successful go-live is mass training stage, and adoption of the project is the stage of users taking ownership on the project. The institutionalization is the stage where the intended benefits of the project are set for realization. Once the pay-back commences and the stage is set for continuous improvement, one can declare that the project is successful.

When it comes to IT initiatives, companies have to keep in mind that it is not the scale that is of consequence; many a time simple, small, and discrete IT initiatives are more successful than a single, large complex IT project.

TG Dhandapani
The author is Group CIO of TVS Motors
maildqindia@cybermedia.co.in

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