|
One of Indias fast growing consumer electronics, home appliances, computers
and communication devices retailer, Digital Shoppy a part of the Pratyankara
Electronics and has stores spread across 33 locations.
Like any other retail chain, Digital Shoppy was also in an expansion mode but
with the growth in the number of stores came the added pressure of managing each
store independently without an integrated ERP. We were earlier using Tally that
could not store and update data which was a problem as being in retail business,
we had to be sure which products were in demand and which were not. Database
management for each store and head office were an issue, says NV Ramakrishna,
IT Manager Digital Shoppy. Data replication and consolidation in an environment
where stores were geographically spread across diverse locations was a major
headache.
The parent company was on the lookout for a solution that would enable them
to handle more locations with minimum investment. The immediate requirement was
to integrate the POS billing with the back-end ERP. Apart from Dynamic Vertical
Solutions, other vendors like SAP also made presentations but the major problem
area with most of these solutions was that a majority of retail solutions
required Internet connection all the time, and considering that some of Digital
Shoppys stores were small, it would have been extremely difficult to provide
Internet connection.
We analyzed many ERPs in the market, keeping in mind the cost estimates for
implementation and customization, and settled with LS Retail, finding it
appropriate to our industry. LS Retail has made it easier to synchronize data
between Head Office and stores, through the implementation of Replication
Scheduler and Data Director.
Solution Deployed
The Digital Shoppy set-up was complex as it ranged from a single store with
one POS to a complex, multi-store environment and therefore they needed LS
Retail NAV to integrate with overall business operation.
LS Retail NAV is built on Microsoft Dynamics NAV, therefore, the POS, back
office and head office all use the same application. This makes it possible to
track individual transactions from the POS to the general ledger, which
maximizes business value and efficiency for Digital Shoppy stores.
Some of the obvious benefits post deployment has been cost reduction leading
to savings. But the most significant benefit has been to the purchase
department since considering that the value of our inventory is quite high, we
needed to know which of the items are moving off the shelf leading to increase
in product performance, says Ramakrishna.
He adds thet the company wanted to keep our business processes simple and
well defined and wanted to utilize the software in an effective manner.
Therefore, customizations were minimized at all levels. Moreover best practices
of retail business with respect to application of software were implemented, the
solution also enables automatic reporting to all top management thereby enabling
them to make informed decisions and useful for CRM and analysis purposes.
Moreover all the required functionalities like discounts, customer price
groups, item price groups, and the like, useful for the retail industry are
available in LS retail. The solution can also do data consolidation with
replication technology in the central server, which implies that all
transactions at the store can be replicated at the head office. The price of
individual items and other offers and discounts can be controlled centrally so
that any requisite changes can be made on the central server, which is then
communicated to all the stores.
Stuti Das
stutid@cybermedia.co.in
Page(s) 1
| 
Print
Comment
Email
Digg
Del.icio.us
Reddit
Twitter
