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Operating in thirty-two stores across India, Major Brands international
brands like Mango, Nine West, Bally, Promod, La Senza, Charles & Keith, Inglot,
Okaidi, among others. The company intends to scale up the stores to 100 by 2009
end.
The company initially was being managed with data coming in centrally from
diverse locations, and one person was responsible for collating data and feeding
it at a place. Moreover, as we do a lot of offers and schemes, in the old
software it was difficult for us to include these offers. Earlier we relied on
our store manager completely for executing schemes like buy one get one free
with no idea whether they were offered at all or not. In short, there was no
option in the previous system to define offers and schemes, says Kamal Kotak,
MD, Major Brands.
Facing Challenges
In order to manage each store, constant availability of information round
the clock was a prerequisite.
With the growth in business, any organization is faced with inventory and
database issues. The company therefore came to the conclusion that the need of
the hour was to have an end-to-end integrated solution, that would help the
client to resolve ever- increasing business challenges.
Moreover, with multiple systems, critical data was not available online for
making informed decisions. We could not ascertain whether our stores were making
profit or not; which of the brands were best-sellers and which simply occupied
shelf space, adds Kotak.
Rolling in Benefits
During the implementation of LS Retail solution from DVS, training of users
was a major issue.
The purchase module too was automated. The company now does not prepare
manual POS, as the overseas vendors send the details with the barcodes. A
utility was created to import the data for the POS instead of users entering the
same in the system.
Indirect sales were also customized. As Major Brands also sells inventory
through third-party vendors like Shoppers Stop, as it does not have a billing
system at these places, the sales data received from these outlets were
automatically imported into Microsoft Dynamics through a utility that was
developed by the implementation partner.
Post implementation, Kotak admits, the benefits are clearly visible: The
system is user-friendly and the offers and schemes easily integrated into the
billing system. Most importantly, inventory valuation is done seamlessly and
every time they make an inventory purchase, the inventory is updated
automatically.
Stuti Das
stutid@cybermedia.co.in Page(s) 1
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