|
Harassed by incessant and unwanted mobile advertisements
offering you attractive schemes and loans? This for sure is poised to bring some
cheer to you as Erode-based Airvoice Infocom has recently been given a patent
for providing mobile advertisements but on user request. R Sivakumar, MD,
Airvoice in conversation with Stuti Das of Dataquest said the
users can opt for not listening to any ads before the call is connected but are
suitably rewarded with free airtime and discounts, if they do
What is HapAd?
HapAd is our service brand name while our patent is titled as "a method of
providing advertisement via telephones or mobile phones on user request."
We have been granted a patent under the patent act, 1970 by the controller of
patents, Government of India. This solution especially targets the phone users
and is expected to provide major benefit to the subscribers, advertisers and
phone service providers. We intend to provide sophisticated mobile advertising
solution, which allows advertisers to run their campaigns that are directly
aimed at their target market and will be ready for launch within three months.
How will HapAd work?
The invention is related to the method adopted for transmitting
advertisements and depends on the call initiator, ie customer can either opt to
receive the advertisement (for free) before the call is connected to the dialed
number or can also have the call directly connected to the other terminal
without any advertisements coming in between. When the call initiator wants to
receive the advertisement, he has to dial the 'advertisement request code'
followed by the number he is calling. And in case, the caller dials the phone
number without using 'advertisement request code' the exchange will connect
the call directly without the advertisement.
In instances where the caller wants to receive advertisements
even while making regular calls, he can call just once to the 'Advertisement
regular request ON code' and regularly receive the advertisements without
making 'Advertisement request code'. Alternatively, if he does not want to
hear advertisements every time he calls, he can just opt for the 'Advertisement
regular request OFF code' and will be able to have his calls connected without
advertisements. By using this invention, the service providers can maximize the
revenue potential of advertising and at the same time also not risk their
subscriber's interests.
Considering that most users are wary of mobile advertising, will
the service have any takers?
In the solution, the targeted subscribers will receive incentives or
discounts or free airtime for opting to listen to the advertisement content,
which will be sponsored or partially subsidized by advertising. Also, it will
not disturb subscribers like any existing mobile advertising, which forces the
caller to listen to at least one piece of advertisement. At the same time this
invention will provide an excellent marketing opportunity directly to the
advertisers. Advertisers have the option to either play their advertisements in
audio or video formats.
What are your future plans?
We plan to club tele or mobile phone advertising with mobile entertainment
so that it can be used together to create extremely effective customer-bonding
systems.
Stuti Das
stutid@cybermedia.co.in
Page(s) 1
| 
Print
Comment
Email
Digg
Del.icio.us
Reddit
Twitter
