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Supply Chain Management: The Chain Effect
In their quest for improvement, companies are increasingly investing in process optimization tools and systems
Saturday, March 17, 2007
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Supply chain, today, are as dynamic as the business environment governing them. Additionally, there is an increasing pressure to bring about efficiencies through the whole value chain. Can RFID be the answer?

In today's dynamic world, companies in their quest for improvement are investing in tools and systems that optimize their processes, and have made significant progress by employing various technologies for increasing efficiencies and reducing costs.

The intense competitive landscape makes it imperative for businesses to continuously evolve with an emphasis on optimizing at all levels of the value chain. Supply chain management (SCM) is integrating the entire chain right from suppliers to manufacturers, 3PLs, distributors, wholesalers/ sub distributors, retailers and finally to the end consumers, and emphasizes the need for collaboration between all entities to optimize the whole system.

The basic aim of any SCM function is to make the organization more agile and nimble footed to respond to continuously changing consumer preferences

The basic aim of any SCM function is to make the organization more agile and nimble footed to respond to continuously changing consumer preferences by capturing the data of material flow at all levels of the value chain.

SCM Overview
Global researches have time and again concluded that today's supply chains are far from delivering their objective. Some of the reasons that have been attributed are:

What is needed is an effective solution for end-to-end visibility that ensures the right amount of goods at the right place and in the most cost effective manner. There is an urgent need for businesses to "sense and respond" which requires every part of the enterprise to be integrated with the IT infrastructure, and this has to include the physical assets but most importantly enable item-level tracking.

Trends
The supply chain has evolved significantly over the past few decades and today it seems poised for yet another transformation driven primarily by technology and globalization. This technology change will involve a medium to enable fast, open standards for the transmission of information and the development of agents for Intelligent Products.

Impact on Key SCM Entities
Manufacturers
  • Manufacturers get Real-Time information on the customer needs and become more responsive to them.

  • Reduced raw material inventory

  • Accurate production planning schedules

  • Enables faster and more accurate recalls as and when necessary

3PLs
  • RFID enables better coordination between 3PL's and retailers/ regional warehouses by improving data sharing

  • Pallet/ Case/ Item level tracking to know the exact location of a particular item in the chain for better control and visibility

  • Real-Time information to help reduce out of stocks

Distributors
  • Distributors are enabled to supply products, Just In Time

  • Can balance their inventory accurately to have enhanced ROI

Retailers

  • Become more efficient due to better inventory management, store visibility, reduced thefts and frauds, manpower management and streamlined financial systems

  • Become more agile by advanced forecasting mechanisms and collaboration with all the entities

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