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RFID: Testing Waters
In India, the year 2007 will witness RFID pilots growing
Shipra Arora
Thursday, April 12, 2007
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Having crossed the hype stage, RFID is now reaching a status where interest in the technology is moving from building awareness to testing waters. In India, the year 2007 will witness RFID pilots growing and the first few will be looking at linking their RFID systems to their business applications.

The activity has been talked about a lot in the last couple of years, with many industry verticals and the Government advertising for RFID solutions. Some of the prominent ones driving the adoption were the tenders for supply, testing, acceptance and installation of RFID based systems for NIC headquarters; LPG cylinder tracking by HPCL; Vehicle tracking by Rashtriya Ispat Nigam; Indian Airlines asset tracking etc. It remains to be seen how these eventually evolve after the promising start. Besides this, the railways and the postal department have also been showing active interest in RFID adoption.

According to Kaushik Yegnan, MD and CEO of SkandSoft Technologies, there has been a significant shift in the way companies are looking at RFID-from the earlier skepticism to "ok let's do something small and check it out first" attitude. Bimal Sareen, founder and CEO of Avaana India and also president of the RFID Association of India, feels that while there are going to be increased budgets for pilots this year, few companies will be looking at graduating beyond pilot to the next phase of production implementation as well. "Production implementation is the stage where your business depends on the application and becomes a part of your business application portfolio," explains Sareen. "Also, we are noticing a change in the customers' mind set to include RFID in their overall IT decision making," concurs Shailender Kumar, managing director, BEA Systems India.

The current RFID market size is $4.96 bn. By 2017, it is estimated to grow to $26.88 bn The US has the largest number of RFID projects, followed by the UK where the RFID market size is one-third of the US

Source: (IDTechEx, RFID Trends and Forecasts)

The next wave of RFID, therefore, is not about talks in the air but hardcore implementation strategies and RoI. In the last one-year, people have started allocating resources in their budget and looking for business process where this technology could really help in improving efficiency and other benefits, points out Avnesh Jain of Hero Honda. The result-enterprises are now looking at applications to start with and maximizing the RoI through the right strategy. According to Prasad Putta, founder of Oat Systems, the Indian market will take the learning's from the US and European markets on which applications/solutions and the product categories have value, and adopt the technology in a focused way.

Not Just about Mandates
Contrary to popular belief, WalMart has had little to do with the RFID adoption in India till now. The Indian suppliers have not yet come under the purview of the retail giant's RFID mandate for its suppliers. According to Ravi Mathur, CEO, GS1 India, "The WalMart mandate is currently impacting more in the US, barring pharma, for the enterprises in the India mandates, are not yet a big driver as improving their internal efficiencies."

Padmaja Krishnan, director, Marketing, Planning and Research, CSC India, opines that among the factors driving RFID adoption are the promise of process optimization, operational excellence, streamlining the supply chain and increased collaboration across vendors and customers.

Hero Honda's RFID Plans

Hero Honda expects a steady growth in motorcycle demand in the future, as well as a steady increase in the complexities of manufacturing two wheelers. The company has six assembly lines at the two manufacturing units and produces 13,000 motorcycles every day in two shifts. It produces one motorcycle in 4.5 seconds. Simultaneously, the spectrum of motorcycle models and colors is also growing. There are around 100 variants of motorcycles, which make the manufacturing process very complex. Also, keeping track of feeding the right material to these lines is a real challenge.

According to Avnesh Jain, manager, Information Systems at Hero Honda, the company is currently evaluating the prospects of using RFID in the assembly automation process for the engine and frame assembly lines. These assembly lines are flexible and produce 100cc to 223cc engines. The company manufactures entry-level 100cc motorbikes to 223cc high-end motorbikes in multiple variants at the same assembly lines. The assembly line is sequenced for alternatively manufacturing for 100cc, 125cc, 150cc and 223cc engines. Jain feels that RFID will enable the introduction of a process, whereby relevant components for each of the variety of engines to be assembled are picked based on the sequencing plan and then moved to the assembly line through the integration of the SAP ERP system with RFID.

Perceptions of high capital costs, low read rates and uncertainty around standards had been some of the factors dampening the technology's adoption in the country. However, with Gen2 having become widely available, many low read rate issues have gone away and the uncertainty around standards has also been resolved to a large extent. According to Kumar, EPC standards are now more widely accepted which is helping in RFID adoption. "While the high-costs of the tags is still a challenge by Indian standards, the good news is that the read rates and reliability of the EPC Gen2 standard has proven to be much more in conformance to the practical implementation requirements," he adds. Intel has also, recently, released news about their new chip that encapsulates 90% of all the features/functions of an RFID reader. The opening up of the UHF band for industrial applications has further accelerated the adoption.

Vertical Adoption
Among the verticals that have evinced interest in RFID and undergoing early deployments are manufacturing, transport and logistics, retail, pharma, and hospitals. According to Sandhya Sule, senior manager, Product and Technology Initiatives, Patni, RFID may not show immediate RoI in the existing manufacturing sector due to an unorganized supply chain in the Indian subcontinent. However, this segment continues to be the prime beneficiary of the RFID technology, especially in asset tracking and inventory management.

Retail, which has traditionally been the leading adopter of the technology worldwide, has now started gaining momentum in India. According to Putta, there have been several major retail rollout announcements, and some of them are looking at using RFID right from the beginning. This interest could lead to large RFID deployments in the Indian retail sector, he adds. Major retailers are expected to deploy the technology to try and create six sigma supply chains by error proofing and automating their supply chains. As Sule points out, the retail boom in India makes it the low hanging fruit for RFID implementation, especially because the infrastructure and processes would be state of the art.

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