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Satisfaction Not Guaranteed

About 29% of all IT employees say they are very stressed at work; 30% say they’d leave if another decent company offers them a 20% jump in salary. Yet, about 69% of employees also say they have a lot of fun working for their companies. Here’s a look at what IT employees feel about their work and how they rank their companies

Marketing pros are more satisfied than tech employees
Middle management feels the squeeze while junior and senior management seem better off
More women are satisfied on most counts than men

We presented 55 statements to 1,000 employees in the IT industry to find out how they felt on various issues re lating to their work—their overall satisfaction, their companies, the people they work with, their managers, salaries, corporate culture and systems. All of them were asked to rate their companies on a scale of 1 to 10 on every one of these statements—where 10 meant they strongly agreed and 1 meant they strongly disagreed.

We then divided these 55,000 statements into seven major parameters—composite satisfaction, company culture, job content and growth, training, salary and compensation, appraisal system and people.

What we got was a wealth of information—not only on individual companies, but on the industry as a whole. And as in any interesting survey—some of the results were predictable. And some weren’t.

Perhaps not surprisingly, overall satisfaction is on the decline. While attrition rates may be low for the moment, there was a pointer to the future when things begin looking up—30% of all employees said they would gladly leave their jobs if another company offered them a 20% hike in salary. Also not surprisingly, the greatest dissatisfaction centered on salary and appraisal systems.

The surprises included falling satisfaction on job content and the fact that over 30% of tech employees seemed less than entirely happy with the technology they were working on. Training emerged as another issue with more than 35% of all respondents saying they were only moderately satisfied or seriously dissatisfied with the quality and relevance of training programs in their companies.

Overall, however, three key trends emerged—

(a) On almost every single question, sales and marketing professionals were far more satisfied than their tech colleagues;

(b) While the junior and senior most employees were relatively better off, the middle level seemed the least satisfied (experience groups 2-5 years and 5-10 years); and

(c) Barring a few questions relating largely to what might be called empowerment issues, women were far more satisfied than men.

For more on company-wise rankings on the seven parameters and overall satisfaction, read on...

Overall Satisfaction*
Two years into the recession—it finally happened. Overall satisfaction in the industry for the first time has shown a significant downward trend. In fiscal 2002-03—a year that will remembered as the Year of Sackings—the industry had still managed to keep satisfaction levels steady. Not so last year. On a scale of 1 to 10, satisfaction ratings were down to 8.1, compared to approximately 9.2 to 9.4 in fiscal 2000-01 and fiscal 2001-02 (converted from a 5-point scale score of 4.6 and 4.7, respectively). This showed up in individual company rankings.

A good 13 companies from 2002 made it to this year’s Top 20—six of these also fell down the overall satisfaction rankings. A key trend—most of the IT Services companies that recruited heavily during the year, were also hit the most on overall satisfaction. Not entirely surprising really. As companies focus heavily on recruitment there is an inevitable loss of focus on the current HR health of the company. For instance, this was the third consecutive year in which Infosys has taken a hit on satisfaction. It moved from number 11 in 2001 on this parameter to 13th in 2002 and is now down to 16th. Wipro took the same downward route—from a respectable 7 in 2001 down to 19.

The gainers were Cadence, Rolta and HCL Infosystems that has been moving up steadily over the last three years. Another eye opener and perhaps this year’s key theme—sales and marketing people were significantly more satisfied than tech professionals.

Question: How would you rate your overall satisfaction based on your entire experience in this company on a satisfaction scale of 10 to 1? Overall industry base: 1,000

*Overall satisfaction is the weighted score of seven parameters, including composite satisfaction, company culture and training, among others

Composite Satisfaction
Having asked for overall satisfaction, we dug deeper into what employees reacted to specific questions. Would they recommend their company to a close friend? Do they look forward to a day at work every morning? Do they feel a sense of personal and professional fulfillment? Would they leave this job for a 20% raise in a reputed company elsewhere?

The results were interesting. Composite satisfaction scores for the industry actually turned out to be lower than overall satisfaction scores. Message: there are deeper issues of dissatisfaction lurking under the surface.

Individually, some companies remained at more or less the same score and ranking. In others—as employees looked at each issue carefully, they found they actually ranked their companies higher or lower than they had initially thought. Case in point—Digital GlobalSoft. It ranked 18th on overall satisfaction, but a far better 4th on composite satisfaction scores. Reason: though employees feel dissatisfied overall, they have no hesitation in recommending the company to good friends. What’s more—a good 86% say despite everything, they look forward to a day at work every morning. Message—Digital has reasonably satisfied employees but is missing out on something crucial that might make the employees recognize/feel that they are satisfied.

Statements measured: (Included) I would recommend my company to a close friend; I look forward to a day at work every morning; I feel a sense of personal and professional fulfillment; I would leave this job for a 20% raise in a reputed company elsewhere. Overall Industry Base: 1,000

Company Culture
Here’s some good news for Sun Micro. Despite employees feeling deeply effected by the recession and disgruntled on most other things, they believe the company’s culture hasn’t really been affected—a parameter on which Sun actually performed a little better than last year. Reason—more than most, Sun employees say they are encouraged to take risks at work and partly as a result of that—they have fun working in the company. In what is a really good sign, HP meanwhile managed to marginally improve its relative ranking on company culture despite the great churn following the merger. TCS also moved up a bit—not because it did spectacularly well on any of the specific questions, but because it managed to stay somewhere in the middle most of the time. The big drops were Infosys, Datacraft, Wipro and HCL Technologies. At Infosys, a good 50% employees said their opinions didn’t seem to matter at work and that they were not encouraged to take risks. At Datacraft, employees had issues with professionalism, freedom to make decisions and infrastructure. Wipro employees had issues with the company not being open to ideas and suggestions while HCL Tech employees had a bunch of issues including fair treatment.

A passing if interesting observations—all but one of the Top 6 on this parameter are MNCs.

Statements measured: (Included) My opinion matters in the company; I feel a sense of belonging here; People are treated fairly regardless of age, caste or religion; The company is very open to ideas and suggestions given by employees; I have fun working here. Overall Industry Base: 1,000 respondents

Job content/growth
How the tables have turned. Tech professionals in the industry are now more stressed, less sure of themselves and less excited about their work than sales and marketing professionals are. In fact, a clear trend during the year was a marked dichotomy between tech and marketing people and the way they view their job and their role in the company. A good 97% of the S&M respondents said they saw their work as crucial to the company’s growth—compared to just 74% of the tech professionals; 86% of the S&M respondents were also excited about their jobs compared to just 65% of the tech respondents. More interestingly, 84% marketing professionals saw exciting growth opportunities for themselves within the company compared to just 61% of their tech colleagues. But the irony of ironies—marketing professionals were also more excited about the technology they were working on (selling) than the techies. The only comparative saving grace for techies came from the fact that despite everything more of them felt secure in their jobs than the S&M respondents.

At Infosys satisfaction on job content hadn’t changed much over the previous year though both HCL Technologies and Wipro went through some sharp drops. Of all the respondents, Wipro had the smallest percentage of employees who felt their jobs were crucial ot the company. It also had the smallest percentage of people who felt excited about their work or about their growth opportunities within the company. HCL Tech employees had additional issues on technology they were working on and unclearly defined roles.

Again—seven of the Top 10 were MNCs.

Statements measured: (Included) The work I do is crucial to the company’s growth; I am very excited about the work I handle here; I am very excited by the technology I am working on; I have exciting growth opportunities in this company; My job is secure here Overall Industry Base: 1,000

Training
This is not a ranking of the overall training hours of companies, but of the level of employee satisfaction with the training given. By and large, 60% to 70% of all employees said they were satisfied with all aspects of training-number of hours, quality, relevance, contribution to their personal and professional growth. However, more marketing employees were satisfied on almost every statement of this parameter rather than tech employees, which is interesting if one considers the fact that the backbone of the industry lies in training the tech professionals. Also of note was the fact was that six of the top companies in this ranking were multinationals. At IBM, 90% of the employees were highly satisfied with the number of days of training, 73% were highly satisfied with the quality of training, 80% said it was highly relevant and 84% said it genuinely added to their personal and professional growth. The big surprises were Sun Micro and Adobe Systems. Sun employees had the greatest issues on the number of days of training as well as on the training not impacting their growth enough. Adobe employees had issues on just about every count with the company ranking among the last three in all the composite training questions. Infosys employees ranked the company 19th on the question relating to "relevance of training to work"; HCL Technologies was ranked 19th on the quality of training and Wipro was ranked 18th.. The big gainers during the year were Cadence, Digital and Rolta, while HCL, TCS and HP remained at more or less the same level. Interestingly, quality of training was one of the questions on which employees with more than 10 years’ experience were the least satisfied.

Statements measure: (Included) I am satisfied with the number of days of training in a year; I am satisfied with the quality of training provided to me; The training given to me is relevant to the kind of work I do; The training given to me genuinely helps in personal and professional growth. Overall Industry Base: 1,000

Salary and compensation
First, to clarify—this is not a ranking of actual salaries, but of employee satisfaction on salary and compensation. Typically reactions here would be a combination of actual salaries and increments as well as employee expectations. For instance, though Sun Micro is among the highest paying companies in the Top 20, employee satisfaction on salaries is right there at the bottom as a result of a multiplicity of factors—among them the feeling that work load has increased a lot more than salaries have. Similarly, while the IT industry may still be the largest pay-master in the country, IT employees aren’t quite so happy anymore... In fact, of all the eight employee satisfaction parameters, salary is what they are least happy about.

Reason—One, the fact that salary increments have fallen from around 50% to somewhere in the teens is by itself not likely to be cause for celebration. And two, though actual salary cuts may not have been announced, most companies have reduced salary bills by increasing the variable component of employee pay-checks. These variable components are linked to either workgroup or company performance—in extreme cases, on a quarterly basis.

Result: Salaries and increments are not only down, but unpredictable. This shows up significantly among large IT services companies that were major recruiters during the year. Specifically, TCS, Wipro and Infosys which are among the Bottom 5 on this ranking.

Statements: (Included) I am paid enough for the work I do; My salary structure is tax-efficient; I am satisfied with kind of salary hikes I get; I am getting paid at par with industry standards. Overall industry base: 1,000

Appraisal System
Appraisals aren’t exactly the easiest times for any company. During the downturn—they can also often be the worst. As companies moved toward variable pays and lesser increments, often tied to company performance, IT employees are showing growing disenchantment with the appraisal system. With company performance linked increments, not surprisingly tech professionals are a lot less satisfied than marketing people. Result—while 67% of all marketing professionals strongly felt that the appraisal system of their companies were transparent, just above 50% of their tech colleagues felt so; While 69% of all marketing professionals also thought the system was fair, only 48% of all the techies felt the same; while 71% of marketing professionals said their special initiatives and efforts were recognized only 56% of their tech colleagues said agreed.

Normally satisfaction with appraisal systems increases with seniority. Interestingly, this year a good 30% of people with more than 10 years’ experience weren’t thoroughly happy with their company’s appraisal systems. This was also the one of the few parameters on which fewer women were satisfied than men.

On the 13 companies common to both 2002 and 2003 HR rankings, only two showed improved satisfaction on this count – Rolta and HCL Technologies. Rest of the 11 either showed same or lower satisfaction rankings on appraisals. Big drops—Datacraft, Digital, TCS, Philips, Infosys, HCL Infosystems andWipro.

Statements: (Included) The appraisal system in this company is transparent; the appraisal system in this company is fair; Appraisal parameters are well thought out and relevant; Special initiatives and efforts are duly recognized at the time of appraisal. Overall Industry Base: 1,000

People
This one was interesting. Along with culture, this is one parameter that IT industry employees are relatively most satisfied on. This parameter measures employee satisfaction with the company’s leadership, their immediate managers and their peers. Within that overall mean score however were some internal patterns. Of the three groups—leadership, managers and peers—peers performed the best. A good 80% respondents said their peers were both helpful and made for a better work environment. The more problematic area seemed to be immediate managers. Though a little over 70% said their managers encouraged them to speak freely at meetings and were always there for help and advice, the crib areas seemed to be—lack of constructive feedback, lack of recognition for outstanding work and a feeling that managers did not genuinely care about their professional and personal growth.

Among the companies the big surprise was Wipro Technologies which ranked 20th on this parameter. Traditionally, relationship management –both internal and external—has been the company’s key strength. However, employees put the company at the bottom rung of almost every single composite statement relating to people in the company. The lowest score—only 39.4% really believed their managers cared about their growth. HCL Technologies closely followed the same pattern.

Statements: (Included) The company’s leadership is doing what is required for the company’s growth; My manager is always available when I need help or advice; My manager genuinely cares about my professional and personal growth; My colleagues help me when I need them; My relationship with my peers makes for a better work environment. Overall Industry Base: 1,000

Sarita Rani / TV Mahalingam


                                      

 

 


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