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Ingram Micro - Rank 13

Acting Country Head SP Rajguru
Startup-Year 1996
Products & Services Distributor for APC, Borland, Cisco Systems, Emerson, HP, IBM, Intel, Lexmark, Microsoft, Network Associates, Nortel, PTC, Samsung, Seagate, Sun, Tally, Trend Micro, TVSE and Tyco
Branches 35
Dealers 8,000
Address MF7, Cipet Hostel Road, Thiru-vi-ka Industrial Estate, Ekkatuthangal, Chennai
Tel 22333071
Fax 22331751
Website in.ingrammicro.com
 

SP Rajguru
Acting Country Head & VP Sales

Indranil Choudhury
CFO

Bolstered channel partnerships by 33% and expanded operations
Samsung and HP brought in the maximum revenues, followed by Microsoft and Cisco
SP Rajguru replaced NY Prasad, who moved to Singapore
Increased visibility with an expanded 36 branches
Enviable network of 8,000 channel partners gives it a wide reach across the country
Weak branding for own products
Poor support and service network
This distribution major managed another strong performance by clocking a growth of 11% in what was a tough year for most distis. From an estimated Rs 1,220 crore in fiscal 2001-02, it went up to Rs 1,360 crore (DQ estimates) in financial 2002-03. Although the 11% growth rate was much below the 31% recorded in the previous year, it was still creditworthy—given the times it was achieved in.

The company saw many changes in its product portfolio—and in its top management. It added many new product lines, including HP supplies and HP Alpha Unix business, Emerson, PTC, and Tyco. However, it dropped the handheld line, comprising Palm and Psion. Its own product line—Vesta—was expanded to new products like notebooks at under Rs 70,000 and commercial PCs. Vesta and Magix together contributed just above Rs 100 crore, and this number is expected to jump by a good 50% in the current fiscal. New products like gaming devices and WiFi will also be launched under the Vesta brand.

Headcount went up to 360, an addition of 20 employees over the previous fiscal. At the beginning of the new fiscal, SP Rajguru took over as "Acting Country Head" from COO NY Prasad, who moved to Singapore. (Prasad Mamidanna, president & CEO, is also based in Singapore.) The company also broadened its presence to 35 full-fledged branches. In addition, it appointed C&F agents in Jammu and Shimla. And from the previous year’s 6,000 channel partners, the company jumped 33% to 8,000.

Ingram’s Samsung business—at an estimated Rs 360 crore, inclusive of mobile phones—was the biggest grosser. HP was next at an estimated Rs 340 crore. The next two positions were taken up by Microsoft and Cisco, at Rs 120 and Rs 100 crore, respectively. IBM, Intel and TVSE contributed an estimated Rs 75 crore each, while Seagate’s contribution at Rs 60 crore was followed by Nortel and Sun—each chipping in with Rs 20 crore.

This year, Ingram plans to strengthen its presence in the enterprise business space, with special emphasis on the software product lines. It also plans to extend its Web initiative, which is already in place internally, to external partners. For Ingram Micro, 30% topline growth is envisaged.


                                      

 

 

 

 


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