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BFSI: Banking on IT
With a share of 24% of the total domestic IT spend, BFSI continued to be the key vertical for all vendors

Banking and financial services (BFS) continued to be the domestic IT market's best-loved vertical-pegged at Rs 7231 crore, it accounted for 22% of the total IT spending in FY 2003-04. The initial cycle of automation was finally over for the banking industry, with the exception of a few laggards. Some of the areas where FY 2003-04 saw an upsurge were analytics, risk management, business process management (BPM), real-time gross settlement (RTGS), risk management, shared ATM network services and outsourcing in the form of remote infrastructure management.

Whatever new technologies were in the offing one thing became certain: as Dr. Bimal Jalan, ex-Governor of Reserve Bank of India (RBI), postulated clearly, "All IT adoption would henceforth happen in the banking sector only with enhancing the profitability factor." All the events during FY 2003-04 reveal a trend that broadly fits in with Jalan's remarks-for, with respect to IT adoption, the larger section of the industry was motivated more by RoI rather than by desire to embark on brand building exercises.

Implementation of core banking solutions followed an interesting pattern in 2003-04-most private sector and MNC banks, and even the large PSU banks have already adopted these. Therefore, it was turn of the remaining smaller PSU banks as well as the cooperative banks that were still in the TBA (Total Branch Automation) phase to go in for core banking with a vengeance. With RBI directives necessitating adoption of centralized solutions, many banks that are yet to adopt core banking solutions opted at least for consolidated MIS solutions. This was particularly true for a number of smaller co-operative banks for whom core banking product solutions were exorbitantly priced at Rs 5-8 crore. Further, even keeping in mind AMC fees, consolidated MIS solutions offer a more attractive option-where a bank is charged close to 10% of the license charges for a consolidated MIS, the amount goes up to 20-25% for core banking applications.

TBA was the flavor of the year for most rural banks. Quite understandably, since these banks cannot afford to burden their customers with the cost of technological initiatives. Branch automation on an average cost anything between Rs 5-7 lakh per branch, while a core banking application cost up to Rs 35 lakh per branch. Given India's size and the gradually improving nature of our communication systems, most PSU banks followed a model that had a mix of branch automation combined with the centralization of data. These banks followed the 80/20 principle as regards centralized solutions insofar as a centralized solution was adopted for the bigger branches, while the other branches continued to follow the branch automation model. Core banking provided solutions to 35-45% out of a total of 68,000 bank branches in the country, accounting for about 70% of business volumes.

But even for several large PSU banks that went in for core banking in FY 2002-03, payment spilled over to FY 2003-04 since the entire adoption cycle was not yet complete. For instance, Bank of India's core banking solution resulted in an order of Rs 80-100 crore per annum spread over 2.5 years. Canara Bank invested Rs 100 crore over a three-year timeframe between April 2002 to March 2005, while Bank of Maharashtra invested Rs 150 crore on core banking during FY 2003-04.

Highlights of 2003-04
Bank of India awarded a 10-year IT infrastructure outsourcing contract valued at $150 million to HP Services. The deal also saw BoI opting for Finacle from Infosys as its core banking solution
State Bank of India and seven of its associate banks got more than 2,500 of their branches connected under the second phase of the $29 million project assigned to Datacraft
Co-operative banks like Dhanalakshmi Bank and Kerala State Co-operative Bank adopted Flexcube from i-flex, the world's largest selling core banking solution
State Bank of India launched a mobile ATM, using Reliance CDMA technology, on a boat near Vypeen islands in the Kochi backwaters
ICICI Bank deployed a mobile ATM using Reliance Fixed Wireless Terminal (FWT) outside the Wankhede Stadium during the India-Australia one-day cricket match
UTI Bank installed an ATM at Thegu in Sikkim at a height of 13,200 ft. mainly catering to the Army camp located there; while Comsat Max installed India's highest SSALAN VSAT antenna for this ATM
With over 18 million cards in use, ATMs in India dispensed Rs 55,000 crore during FY 2003-04. Frauds involving ATM cards in India averaged Rs 30,000 according to the Credit Card Management Consultancy

Developments on the regulatory side also created a compelling case for the automation of Indian banks. During the year, RBI goaded Indian banks to improve their risk management system by building an investment fluctuation reserve (IFR), by making provisions for problem assets, and by putting in place systems that monitor unhedged external liabilities. The RBI insisted that along with risk-based internal audit, banks must also put in place proper risk management architecture, strengthen IT, address human resources and set up compliance units. While many have already adopted some of these measures, a host of other banks are expected to do so this year.

In India, the Money Laundering Act 2003 worked out the modalities of disclosure for financial institutions regarding reportable transactions and confiscation of the proceeds of crime, declaring money laundering an extraditable offence and sought to promote international cooperation in the investigation of money laundering. With the Act likely to come into force in 2004, banks in India have had to consider the prevention of money laundering a critical business-sustaining activity. Accordingly, eight PSU banks besides private banks like the ICICI, which has offshore entities, have started deploying different anti money laundering (AML) systems.

With Real Time Gross Settlement (RTGS), expected to bring India's bond and money markets on par with international practices, finally becoming operational, many of the urban branches in 128 cities in the country have fallen into the ambit of RTGS. The system went 'live' on March 26, 2004, with State Bank of India, HDFC Bank, Standard Chartered Bank, and Saraswat Co-operative bank being the first to adopt it. 19 more banks joined the RTGS fray soon after; these include Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India, Indian Overseas Bank, Central Bank of India, Dena Bank, BNP Baripas, IndusInd Bank, and ING Vysya Bank. RTGS was implemented in India by LogicaCMG in collaboration with Sanchez Capital Services, while the Hyderabad-based Institute for Development and Research in Banking Technology (IDRBT) developed the structured financial messaging system (SFMS), a web-enabled software for inter-bank messaging in RTGS.

With SEBI extending Straight Through Processing (STP) to the entire market to smoothen the transaction process, the market regulator came up with a roadmap that focused on areas such as disclosure norms, accounting standards and corporate governance as also on improving the quality of intermediaries. The STP initiatives were part of the SEBI efforts to reduce the settlement cycle to T+1 by April 2004, and these reduced the amount of time required to execute and settle a trade by improving the communication between the three relevant parties – the brokers, the custodians and the fund managers. The new secure messaging system offered by NSDL largely automated the communication between these parties.

The Indian banking industry was in a transition phase. On the one hand, the PSUs, the mainstay of the Indian banking system, were in the process of shedding their flab in terms of excessive manpower, excessive non Performing Assets (NPAS) and excessive governmental equity, while on the other hand, the private sector banks were consolidating themselves through mergers and acquisitions. This made it an ideal time for the introduction of Business Process Management (BPM). A large number of BFSI institutions like Citibank, ICICI Bank, HDFC Bank, IDBI Bank, BNP, Standard Chartered Bank, Bank of Punjab, State Bank of India, besides financial services like GE Countrywide, and insurance players like Max NewYork Life Insurance, Bajaj Allianz and ICICI Prudential Life Insurance adopted BPM this fiscal.

The IT Megaspenders 2004
Ranking Company Spending 2003-04
2002-03 2003-04 (Rs crore)
1 1 Bharat Sanchar Nigam* 200
16 2 Vijaya Bank* 180
6 3 Punjab National Bank 110
2 4 Bharti Cellular* 100
5 4 HDFC Bank 100
3 4 Corporation Bank* 100
5 4 Canara Bank 100
4 8 HCL Technologies 90
13 9 Wipro Technologies* 83
11 10 NIIT* 70

IT infrastructure outsourcing was yet another interesting trend that emerged during the year. While Bank of India outsourced its entire IT activities to HP, others like HDFC Bank, BNP, IDBI Bank, Standard Chartered Bank and Morgan Stanley outsourced their IT infrastructure management partially to integrators like CMC, Wipro Infotech and Netmagic who have their own data centers. Some, who were willing to develop their own IT skill sets, tried spinning it off into a separate business altogether, with this taking two paths-either that of products developed, like s1 (the Internet banking solution created by Security First National Bank), or the creation of a services company that produced its own applications, like IDBI Intech.

Convenience banking by means of different delivery channels became the buzzword, with new channels like mobile and Internet banking coming to the fore. But even as telecom service providers like Reliance Infocomm tied up with banks like HDFC or SBI to deliver mobile ATM services, this sort of endeavor turned out to be more ornamental as opposed to emerging as profitable business drivers. With proliferation of plastic money, Indian banks went for increasing ATM installation as banking through ATM significantly reduced the costs of physical banking. More than 7500 ATMs were added during the fiscal, taking the total base of ATMs in the country to about 11,000.

However, India still has to do a lot of catching up, considering that China has 65,000 ATMs, UK 100,000 and US 300,000. A number of other functionalities like utility payments and routine transfers were also included under the purview of ATMs. For example, currently, from Mumbai ICICI ATMs can be used to purchase railway tickets, and one expects to see the addition of more such functions this year. ATM growth was uniform across the country. In the south, Corporation Bank and Canara Bank added 600 and 300 ATMs respectively, while Oriental Bank of Commerce went all out in the north, United Bank of India in the east, and Bank of Baroda and Union Bank of India in the west. UTI Bank even installed an ATM at Thegu (Sikkim) at a height of around 13,200 ft. mainly for the Army, while SBI had a floating ATM on a boat for the Kochi-Vypeen Islands.

Some banks like State Bank of India, HDFC Bank and ICICI Bank outsourced their ATM infrastructure management to third-party vendors like NCR, Euronetworks and Diebold. Many banks also formed consortiums to share ATM network services, this being especially helpful for banks that did not have a strong subscriber base in certain regions to justify their own presence. At present, there are about 10 such consortiums, with a few of them being bilateral arrangements. Some of the prominent consortiums include Cashnet, an arrangement between IDBI Bank, Citibank, Standard Chartered Bank and UTI Bank and CashTree between Bank Of India, Indian Bank, Syndicate Bank, United Bank of India, Dena Bank and Union Bank of India, as well as one formed by Punjab National Bank, UTI Bank, Global Trust Bank, Andhra Bank, Oriental Bank of Commerce and Vijaya Bank.

Rajneesh De in Mumbai

BFS IT Procurement

Banknet India, an IT-focused banking research company, conducted a Special Study on IT Procurement in the Financial Sector, analyzing 129 IT-related tenders, RFP, RFI, and Expressions of Interest (EOI) issued during FY 2003-04 by the financial sector, and also examining the guidelines of major organizations and regulatory authorities. The survey's salient findings include:

  • In India there are no central laws or defined guidelines that public bodies must follow for their procure–ment. However, to bring about greater transparency in the procurement and tendering processes, Central Vigilance Commission (CVC) has issued a few guidelines.
  • Indian commercial banks and other financial bodies normally follow a 3-stage procurement process.
  • The financial sector's preferred mode of procurement for their IT procurement requirements is through Expression of Interest, while RFI/RFPs were used for only 23% of their total IT requirements.
  • In terms of hardware, after PCs, the second most popular category related to note counting machines, kiosks, etc.
  • The most sought after software was operational software, with software relating to data warehousing, card management and web-based coming next in the demand chain.
  • Banks and other financial bodies preferred increasingly to outsource their technology related work, resulting in that, 28% of the total tenders studied were floated for outsourcing related requirements.
  • ATM Management came second, after hardware maintenance, and constituted 18% of the total outsourcing related tenders.

Source: Banknet India

Insurance: Driven by CRM

After all these years of being clubbed under the rubric of the ubiquitous BFSI, insurance in FY 2003-04 merited eparate mention, as IT spending in this sector has grown from Rs 270 crore to Rs 668 crore. With the LIC monopoly being finally broken by the entry of nearly 20 private players, this was indeed a sunrise sector for IT adoption, with CRM being the most-favored technology, with almost the whole segment taking to it. Insurance companies witnessed unacceptable customer churn levels, thanks to which they focused on retaining existing customers.

Additionally, the emphasis was on selling more products to them, improving profitability this way rather than through seeking new customers. Customer-focused strategies required CRM to help acquire customers through various touch points and to translate operational data into actionable insights which would aid in serving customers proactively.

Bigger players like ICICI Prudential Life Insurance Company adopted CRM in a big way: where the company was earlier using GoldMines (a sales and marketing tool) and HEAT (an operational CRM solution) from FrontRange Solutions, this year it decided to invest in Teradata's CM3 and SAS's statistical tool for BI. CRM helped ICICI Prudential Life Insurance capture five lakh customers through effective event-based marketing and lead tracking to cross- and up-sell products. CRM also helped Aviva Life Insurance, which catered to close to 100,000 customers with this solution, categorize and segment customers and align them with the products that best suited them.

CRM components such as sales force automation, contact centre segmentation and campaign management tools matured and found wider adoption with large insurance companies. The insurance vertical has crossed the IT threshold for process maturity beyond which an investment in CRM yields good returns. The need to integrate customer data from multiple channels and to increase sales-force productivity (including agents') and to run productive marketing campaigns continued to drive demand for CRM software. Insurance firms spend close to 12% of their IT budgets on CRM software and services, and this cost percentage includes operational CRM and spending on BI tools.

Another emerging trend has been that of insurance companies joining hands with banks by becoming channel partners for insurance. Tata AIG had a marketing alliance with HSBC, Birla Sun Life had one with Citibank, IDBI and LIC allied with Corporation Bank, while Kotak Life Insurance had an arrangement with Kotak Bank. This strategy helped insurance firms increase their footprints to cover a larger proportion than they could earlier of the customer base in the 20-30 years demographic profile. CRM helped connect a bank's high net-worth customers with insurance firms.

Insurance may also see a faster adoption of mobile computing in the year to come. Insurance applications specifically developed for the PDA and interfaced with back-end insurance management software help agents directly log in queries and policy details. Most insurance companies also went in for Disaster Recovery sites.

 

 

 




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