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eFunds: Outlasting the Backlash
The infamous New Jersey Bill had its origin with eFunds, but the company shrugged off the debacle to scale up impressively

eFunds is exactly what most BPO companies would aspire to be. It has a broad portfolio in terms of clients, verticals, and process capabilities; it has a geographically distributed process execution model-a certain part of each larger process is executed in each of its location-and whats more, its first-line management leadership in India is not centralized at its official headquarters-Mumbai. Much the same way, the company has done globally, by 'offshoring' strategic decision making in outsourcing business to India. 
Having started in India in 1998 as a captive center, eFunds in 2003-04 has emerged as a serious third-party BPO player. While BPO contributed 85% of its business (inclusive of its captive operations), the rest came from software services. The client roster was impressive-it had a dedicated offshore center for West Teleservices; did collection work for RMA, as well as transaction processing for American Express. eFunds also claimes to have achieved the seat realization of 2.4-one of the highest in this industry, as it scaled up its manpower to nearly 4,000. There was a lot of negative press when it moved some State Welfare Department work back to New Jersey. However, the impact of moving back was marginal and it did not really affect the company's growth.

Fracas with the New Jersey State Welfare Department was precursor to the infamous New Jersey Bill
Appointed Atul Kunwar as the MD, global outsourcing
Startup Year: 1998
Products & services:
BPO, IT services
Employees:
3,936
Facilities:
6
Address:
5th Floor, Infinity Towers, Mind Space Complex, New Link Road, Malad (West), Mumbai 400064
Tel:
28833863/28446880
Fax: 28880604
Website:
www.efunds.com
 

 

 




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