If there is any year which would earn the sobriquet, Year of
the Crab, it was fiscal 2005. A clear promotion from the Year of the Tightrope
Monkey that was fiscal 2004, when a resolute Indian IT industry dodged barrages
of criticism from anti-outsourcer labor unions to H1B visa reductions to an
appreciating rupee coupled with taxation issues, not to mention, margins crises.
And yet, it clawed higher up the value (and revenue) chain. Fiscal 2005 had all
of the above issues to browse through all over again and still have topline
profits to show. Again, the software and services industry more than fulfilled
expectations on the profits and margins front, and faced the anti-outsourcing
brigade in style by adding clients, people and revenues.
Yes, for after the storm came the rain-on the ramp-up and
revenue fronts. Among Indian companies, the ones with least pain in FY 2004-05
were those who have major projects with old economy companies like TCS, Wipro,
IBM Global Services, HCL, Infosys and Satyam, and companies with niche
offerings, like Polaris and i-flex in financial services. Save for some
third-quarter hiccups, they helped propel total software exports to Rs 56,000
crore in FY 2004-05-in a Rs 80,000 crore (including ITeS-BPO) export market.
Software services exports shot up 40% in FY 2004-05 unlike the marginal growth
of just 17% seen last year.
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It's not just big guys take all; Top 20 exports grew 38%;
devoured 69% of total exports; competition heated up among the Top 5 players
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Software exports grew 37%, with more smaller entrants and new
service lines
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A big year for innovation and skills upgradation as more OEMs
outsourced ODM (Original Design Manufacturing) work to Indian IT vendors
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Hiring binge continued in FY 2004-05 as MNCs compete with
local IT vendors to increase scale and operations while balancing costs
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The Top 5 companies showed the fastest growth rate ever, at
49%
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The Top 20 software exporters took off from where they left
off last year, putting a distance of over Rs 10,000 crore between FY 2004-05 and
FY 2003-04 revenues-a soaring increase of 40% over last year, compared to 28%
and 16% in the previous two fiscals. Besides old economy clients mentioned
above, their service lines continued to widen. Existing clients brought in at
least 80% of the business of the Top 5, and margins were maintained on strong
operational efficiencies and well-maintained SG&A (sales, general and
administration cost) expensing. A few of them did cut down on compensation
spends to keep margins well under control into the fourth quarter of the fiscal.
The Top 5 companies grew at industry rates, at 40%. The Rs
1,000-crore revenue ceiling was smashed all the way down to No 9 on the Top 20
list of companies. The bottom 10 players grew at a clip lower than the Top 5, at
39%.
Raising the Innovation Bar
The ascent of the Top 20 in the last three fiscals has been rapid and
steady. More steady than rapid this year, when Top 20 companies maintained their
69% share of total software exports. Not unimpressive, considering that the
overall software exports market grew 37%. And, a closer revenue breakup gives a
clearer picture. The Top 5 pecked away at the pie to account for 45% of total
software exports. This number has been steady from 45% last year, and 42% and
36% in the previous two. The next five companies accounted for 13% of the total
export revenues (up from 10% last year, and 9% and 7% in the previous two). The
other half of the Top 20-the next 10 companies-again accounted for 11% of
software exports.
Manufacturing and R&D continued to be key growth
catalysts for Top 5 companies this year, in addition to the traditional
mainstays of BFSI and IT/telecom maintenance contracts for the Top 3-TCS,
Infosys and Wipro. The sustained value-add on the services side has been in
embedded software development, high-end design as well as remote apps
maintenance contracts for clients sitting continents away.
Companies ranked sixth to tenth viz, Cognizant, IBM Global
Services India (IGSI), Patni Computer Systems, Mahindra British Telecom and i-flex,
showed stupendous vertical growth in key areas of telecom and IT services, and
segments like government and BFSI. IGSI's growth to about 14,000 employees in
FY 2004-05 was matched by a 108% growth in exports revenues and further leverage
with key telecom and banking clients.
Customized software development and apps maintenance has not
lost its sting on the services front. Besides being the biggest cash cow for
Indian IT services vendors for many years now, FY 2004-05 also saw the Top 10
companies pushing in over 60% of their employee bases into this key revenue
earner. Banking solutions provider i-flex actually saw 46% of its revenues
coming from core customer-oriented tweaking and apps billing for its bestselling
banking software.
The upward mobility of IGSI, Cognizant and Perot Systems this
year was at Patni's expense. But the good news: fellow 'Mumbaikar' Mastek
braved the heat to increase its software exports by 45% and move 3 points up
from 20th position last year.
However, the general recovery in mid-2004 did not clearly
manifest itself in the number of companies with revenues between Rs 500 crore to
Rs 1000 crore. There were just 8 companies in this bracket this year, as opposed
to 10 last year. Four of them-Hexaware, Mastek, L&T Infotech and Siemens
Information Systems-were new entrants.
The Agony....
Obviously, it's now a tried-and-tested reality that there is no
undermining of the long-term case for investment in Indian technology. The
contribution of Indian IT services vendors to global IP has grown hugely.
Revenues from this stream have been notable and show the impact that it is
making in global IP generation.
The greater integration of IT and BPO contracts seen for the
first time last year, has strengthened, best exemplified by Wipro and Infosys.
Greater adoption of a global delivery model, with Indian vendors establishing
their presence in high-margin segments, with a steady growth in traditional
service lines has also been happening in FY 2004-05.
The big headlines of fiscal 2004 had come from the
acquisition spree of Indian IT vendors, and the results from these were amply
evident in fiscal 2005. The acquisitions will help some of the Top 20 companies
to further accelerate their domain competencies and expand services as well as
customer reach, in a market which they fear could grow leaner into the third
quarter of FY 2005-06.
A big scare of the year was the buffeting which the tech
stock took on the Sensex, after TCS, Infosys and some Tier 2 companies like
iGate, NIIT and Mphasis reported less-than-expected results. The long-term
outlook looks promising on the strength of strong fundamentals, stable people
management and the highly experienced top rung of these companies.
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MNCs: High on Talent
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The MNC place among local software exporters is cemented. In fiscal 2005, IBM
Global Services India (IGSI), Cognizant and Oracle led the MNC pack. IBM and
Cognizant breached the Rs 1,000 crore mark in revenues on the strength of the
offshore business model and long-term contracts from clients worldwide. IBM
retains its top position as India's leading MNC IT earner and sixth largest
software exporter, with revenues of Rs 1,950 crore-and now, leading MNC
employer too. The acquisition of PwC India and Rational helped boost the number
of developers initially. As of March 2005, IGSI had about 14,000 employees on
its rolls, with more freshers likely to enter the ranks in FY 2005-06.
MNCs in general have over the past year largely overcome the challenges of
finding the right talent in the face of chronic poaching, and often, shortage of
high-end skillsets.
HP India's headcount of about 8,000 people on the software and services
side saw an upward growth of exports revenues, though hiring was less aggressive
compared to 2004.
IBM has opened its fifth software development centre in India and announced
plans to hire 1000 programmers for the new centre by the end of 2005.
Besides reduced operational costs and a highly technical talent pool, India
also ranks high on the productivity index, judging by IBM software exports
growth of 108% in FY 2004-05, the highest growth among the Top 20 companies.
Cognizant fared well, logging in a 92% growth rate.
On the Top 20, Perot Systems again became the 14th largest software exporting
firm from India. To underscore India's importance in Perot Systems'
strategy, the company even held its global board meetings here in FY 2004-05.
For the MNC, revenue growth and employee growth continue to be complementary.
Honeywell ramped up to touch 2,000 employees in the software business by March
this year, and Microsoft had about 800 developers working out of its Hyderabad
R&D facilities. Accenture, the global IT and business consulting firm, had
7,500 employees in the software, consulting and services business. MNCs like
Syntel, Covansys and Intelligroup also have large India-centric global delivery
centres. Most of the above firms have big hiring plans for the year ahead, say
HR sources.
MNCs now employ about 75K to 80K personnel out of India. Industry observers
expect slightly slower growth this fiscal on the manpower front.
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Another cloud which soon turned a shade lighter was moves in
the US to restrict trade in IT and BPO. The industry put on a brave face to news
of a slew of anti-outsourcing laws in the offing-the proposed introduction of
more than 112 anti-outsourcing bills across 40 US states-during the first
three months of 2005. While state government contracts accounted for about 2% of
the total IT work that US outsourced to Indian companies in fiscal 2005,
analysts expect this figure to grow further.
The government and industry bodies prepared to address these
threats against hi-tech commerce "squarely", for fears of the renewed
R&D growth of Indian vendors being stymied are very real. Industry sources
say that R&D has the potential to bring in an average of 30% of the revenues
for the Top 5 companies by 2007.
At the same time, repeated pleas by the US government to
lower barriers for greater market access to US firms and products in high-tech
areas were another angle to the issue. Familiar hypocrisy, coupled with even
more offshoring contracts from US companies made the day for Indian IT vendors.
The Ecstasy
That's right. The "derisking" strategy to insure Indian IT's
fortunes against the anti-offshoring brigade seemed to have finally taken wings
in FY 2004-05. The higher margins which clients realized by outsourcing apps,
network and database management to datacenters in Bangalore, Mumbai, Pune, and
Gurgaon in FY 2004-05 saw total onsite revenues fall from last year's high of
56% to 55%. Onsite revenues skid a few percentage points for the Top 3 vendors.
Also, the share of US clients in software exports revenues declined. Infosys saw
a 6-point shift in the onsite-offshore mix in FY 2004-05, Wipro saw a 2-point
shift with US revenues declining 7% from FY 2003-04. Both companies saw a 7%
decline in their US revenues and European revenues creeping marginally upward.
Videoconferencing and remote network management have made it
easier for more onsite tasks to be offshored to IT vendors' Indian operations.
So, expect the onsite component to diminish further in fiscal 2006. In fact, in
FY 2004-05, the Electronic and Computer Software Export Promotion Council (ESC)
made clear its intention to further bring down the dependence on the North
American market for software exports and to spread it widely to other
destinations, including new markets.
While total offshore development revenues in FY 2004-05
increased by 2% to form 45% of total exports, the US share of the pie fell to
65% from 68% in the previous year. The growth areas of 2005 were the
Asia-Pacific (Far Eastern countries like Singapore, Hong Kong, Korea) which grew
from 3% to 5% of total exports this year, and Rest of the World (areas like
Middle East, Africa, Latin America) which touched 6% of export revenues from 2%
in 2004.
Composite billing rates per hour did drop mildly in FY
2004-05. With some compromise on rates and reduction of the onsite component,
Top 5 companies in FY 2004-05 largely saw fixed-rate contracts-these factors
helped maintain stability and served as ample insurance against billing
pressures. With sufficient operational efficiencies built into the
implementation process, this did work in their overall favor in 2005.
Regardless of things easing on the billing front, it was a
mixed year for the Top 10 companies on operating margins (OM). Margins exercised
lesser pressure compared to FY 2003-04, but older BFSI customers were obviously
unrelenting. Add to that, slower third quarter revenues for TCS and Infosys
piled on the tension and had an adverse effect on their overall operating
margins (and the Sensex). Both Wipro and HCL prevailed this year on the OM
front. Wipro bounced back with a 4.5% OM improvement over last year and HCL
increased margins by over 3 points to 18.52%. But TCS dropped from 31.07% to
29.85%, Infosys barely managed to equal its 32.85% operating margins of last
year, Satyam fell about 2% over 2004, while i-flex saw margins dropping from 55%
to 48%.
Fresh Pastures
Wipro shareholders were a happy lot when the company declared a 1:1 bonus issue,
the second in FY 2004-05. For the full year, the basic earnings per share (EPS)
for Wipro was Rs 23.4 as against Rs 14.8 in FY 2003-04. Satyam is expected to
join the billion-dollar club in FY 2005-06.
Analysts are optimistic of tech stocks recovering on the back
of reasonably good corporate performance, and the client-side demand further
improving in the Asia-Pacific.
The widening market for IT outsourcing and an evolution
toward higher-value IT services is now a reality. IT offshore outsourcing is
becoming more generally accepted. Within the financial services sector, the
insurance industry will increasingly be using the help of IT services vendors to
modernize highly complex processes such as claims processing, rate changes and
policy and plan management.
The addressable growth opportunity in FY 2004-05 is clearly
expanding in two ways, say industry observers. First, the overall number of
financial services companies realizing the value of globally delivered IT
services continues to grow, particularly in areas like insurance and capital
markets. Second, clients were demanding more complex industry-specific solutions
in FY 2004-05. This allowed companies, especially, TCS, Wipro and Infosys with
domain expertise to add more value to their clients and offset expected pricing
pressures for the IT services industry.
Like last year, BFSI and IT/telecom segments were the top two
revenue earners for the Top 10 companies in FY 2004-05. However, manufacturing
continued to be a key area for revenue augmentation. Product and embedded
software design for the entire spectrum of overseas industry-automobile
makers, telecoms, cellphone manufacturers, aviation companies, space agencies,
bankers-spurred R&D shares in export revenues to an average of 20%-25% in
the Top 4 companies.
Bringing in 19% of TCS' software exports, manufacturing was
again the company's second highest revenue earner in fiscal 2005. This year,
this 'star' segment brought in 15% of Infosys's export revenues.
And, for government ministries and agencies worldwide faced
with an increasingly young workforce being saddled with legacy systems,
upgradation and automation will become a greater obligation in 2005-06. Young
workers joining public service are often not trained on the older, custom
systems that predominate. With governments becoming inclined to outsource
upgradation of systems, this factor will be among the great opportunities ahead
for vendors out of India.
In fiscal 2005, this opportunity was most exploited by Wipro
Technologies, a pioneer in this area. Wipro saw exports to government agencies
touching 8% of its software exports revenues.
Unlike the long procurement cycles which most companies
exhibit, government agencies in the West have faster procurement times, and hold
outsourcers to longer contracts with fixed prices that guard against incurring
future unknown costs. Industry sources say that government clients still have
fixed billing to guard against currency fluctuations.
Future Shocks?
Besides the much-hated anti-outsourcing bills, two things could change the
way governments do contracts: the Sarbanes-Oxley Act and the OMB Circular A-76.
While the ramifications of complying with Sarbanes-Oxley provisions, did by its
own admission, lead to slower billing cycles for Infosys in the third and final
quarters of FY 2004-05, OMB Circular A-76 could stir up things on the bidding
side of things in fiscal 2005. The Circular will open the way for extended
competitions to win an outsourcing contract with many vendors saying that the
cost involved in preparing bids and fighting it out may not be worth the effort.
The Circular, however, was not imposed by most US clients in
FY 2004-05. IT vendors point out that some of the larger clients preferred
Performance-Based Contracting (PBC) in FY 2004-05, instead of the earlier
Request for Proposal or fixed-rate contracts. In a PBC, the vendor develops a
solution to achieve the client's stated goal, and doesn't get paid if the
required milestones are not reached. The accountability involved here is much
higher because the vendor is judged purely on goals met. At least 15% of
worldwide government and corporate contracts to India-based IT vendors were
performance-based in FY 2004-05, making the achievements of the Top 5 on the
margins front all the more creditable.
And, the crux of the issue: the so-called Indian
"software coolie" companies-TCS, Infosys, Wipro and Satyam-showed
software exports growth of 40% in 2005, in the face of service line diversity
and many an adversity. While, many "cutting-edge" companies, including
some MNCs, have sunk with huge losses.
All said, human compassion has a bottomline which no "topline"
growth can deliver. Another "IT story" of fiscal 2005 was the tsunami
of December 26, 2004 as the third quarter closed, which saw the ghastly loss of
thousands of lives and the subsequent efforts of the IT industry to emotionally
recover, start fundraising efforts and send relief and manpower to the affected
regions. A tale as incredible as the comeback from the heartaches of fiscal
2004.
Ravi Menon